Open to Imports

OTA estimates total organic market consumer sales of Hong kong at about $40 million USD per year.

  • The total market size for organic packaged food and beverages in Hong Kong in 2015 is US$27.4mn, making it the 33rd largest market in the world by value.
  • Per capita spending on organic packaged food and beverages in Hong Kong is US$3.70, which ranks as the 25th largest spending per capita in the world.
  • The largest company by sales in organic packaged food and beverages is Vitasoy International Holdings Ltd, which maintains 20.2% of total sales. It is followed by Hain Celestial Group, Inc and Bob’s Red Mill Natural Foods.
  • Organic packaged food and beverages in Hong Kong will see slow year-on-year growth of close to 4% in 2015. This is much slower than the rest of the Asia Pacific region, which will experience greater than 13% year-on-year growth in 2015.
  • Hong Kong maintains a market size for organic packaged food and beverages of US$27.4mn in 2015, which is less than 0.1% of global category sales.
  • Within the Asia Pacific region, China, India, and Japan all surpass Hong Kong in total value sales of organic packaged foods and beverages.
  • Hong Kong will experience slow forecast growth of sales of organic packaged foods and beverages, at 3.6% from 2015–2020.

QUALITATIVE ANALYSIS

Quick Facts

  • The total market size for organic packaged food and beverages in Hong Kong in 2015 is US$27.4mn, making it the 33rd largest market in the world by value.
  • Consumers’ increasing skepticism regarding pesticides and preservatives, as well as their increasing focus on environmental issues and health concerns, will fuel demand for organic food and beverages.
  • Organic dairy and coffee are popular organic products in Hong Kong, and demand for organic rice, soft drinks, and fruit/vegetable juice is projected to grow at a strong rate in coming years.

Market Trends

Competitive Landscape

  • The organic packaged food and beverage landscape in Hong Kong is fragmented and competitive.
  • Despite the fragmentation, several companies have carved out sizeable market shares, including Hong Kong-based Vitasoy International Holdings Ltd and foreign companies Bob’s Red Mill Natural Foods, AS Watson Group, Citrus World Inc, and Happy Planet Foods Inc.

Prospects and Growth Opportunity

  • As consumers’ incomes rise and media attention remains on food safety and environmental issues, the sales value of organic food and beverages in Hong Kong is projected to grow moderately in coming years.
  • Organic rice, soft drinks, and fruit/vegetable juice are projected to record sales value growth rates higher than those of other organic food and beverages categories.

General Health & Wellness Trends

General Economic & Demographic Landscape

Economy: 

  • Over the years Hong Kong has transformed from a manufacturing center to a service-based economy.
  • GDP growth has been strong since 2009, and growth is projected to accelerate in the medium term, leading to higher wages and more domestic demand.
  • Hong Kong derives most of its revenue from taxes on investment and property. The government has indicated a desire to broaden its revenue base by introducing a goods-and-services tax, but public opposition to that notion has been strong.

Population demographics: 

  • Hong Kong’s population reached 7.4 million in 2015, up from 6.7 million in 2000.
  • Nearly half a million immigrants relocated to Hong Kong in the last decade, primarily from mainland China.
  • Hong Kong has one of the lowest fertility rates in the world, which has led to a median age of 42.7 years.
  • The fertility rate is not projected to increase in coming years, and if immigration does not increase, Hong Kong’s population will continue to age, straining its finances and economy.

Income & expenditure: 

  • Disposable income per capita has grown since 2009, but income inequality in Hong Kong is among the highest in the world.
  • Disposable income per capita is projected to grow at moderate annual rates in coming years, but the income inequality gap is also projected to widen.
  • Consumer expenditure has grown by moderate average annual rates in recent years and is projected to continue to do so in the medium term.

QUANTITATIVE ANALYSIS

Organic packaged food & beverage data

Data type

2012

2013

2014

2015

2016

2017

2018

CAGR
(12-15)

CAGR
(15-18)

                   

Health & wellness products consumption

2,562.4

3,205.2

3,661.2

4,065.3

4,260.6

4,475.4

4,776.6

16.6%

5.5%

Organic packaged food and beverages consumption

22.1

23.8

25.6

27.4

28.5

29.6

30.6

7.4%

3.8%

Organic packaged food consumption

19.8

21.3

22.9

24.5

25.4

26.2

27.0

7.4%

3.3%

Organic beverages consumption

2.3

2.5

2.7

2.9

3.1

3.4

3.6

8.0%

7.5%

Organic packaged food and beverages consumption as a % of total health & wellness products consumption

0.9%

0.7%

0.7%

0.7%

0.7%

0.7%

0.6%

-

-

Economic & demographic data

Data type

2012

2013

2014

2015

2016

2017

2018

               

Total population

7.2

7.2

7.2

7.3

7.4

7.4

7.5

% Middle and upper class of total population

24.4%

24.8%

24.3%

24.3%

24.1%

23.9%

23.8%

% Population aged 65+

13.7%

14.2%

14.7%

15.4%

16.0%

16.5%

17.1%

% Population aged 0-14

11.4%

11.1%

11.1%

11.3%

11.3%

11.5%

11.7%

% Population with higher education degrees

24.7%

25.4%

26.1%

26.8%

27.4%

28.0%

28.6%

Average number of children per household

0.4

0.4

0.4

0.4

0.4

0.4

0.4

GDP per capita

36,729.8

38,385.2

40,181.7

42,344.9

42,957.9

43,755.0

44,749.1

Consumer expenditure per capita (US$)

25,131.1

27,362.8

28,461.0

30,231.8

30,605.7

31,242.3

31,808.5

Consumer expenditure per capita on food and non-alcoholic beverages (US$)

3,565.2

3,813.5

3,987.2

4,260.2

4,329.2

4,428.2

4,511.2

Retailer & urban area data

Data category

Rank

Urban Area/retailer

Population
(mns)

       

Top urban areas by population (2015)

1

-

-

Top urban areas by population (2015)

2

-

-

Top urban areas by population (2015)

3

-

-

Top urban areas by population (2015)

4

-

-

Top urban areas by population (2015)

5

-

-

Top grocery retailers by sales (2015)

1

Wellcome

-

Top grocery retailers by sales (2015)

2

ParknShop

-

Top grocery retailers by sales (2015)

3

7-Eleven

-

Top grocery retailers by sales (2015)

4

Circle K

-

Top grocery retailers by sales (2015)

5

759 Store

-

USDA GATS data

Rank

2015

2014

2013

2012

1

Strawberries

Oranges

Oranges

Coffee Roast

2

Oranges

Blueberries Apples Oranges

3

Apples

Lemons Cherries Apples

4

Berries

Cherries Blueberries Strawberries

5

Pears

Apples Grapefruit Blueberries

 

Policy Information

Government Agency(s)/Competent Authority

Authorized Government Agency(s): 

Hong Kong’s Center for Food Safety, which operates under the Hong Kong Food and Environmental Hygiene Department (FEHD), is responsible for implementing territory-wide food safety control policies and enforcing food related legislation.

Hong Kong’s Agriculture, Fisheries and Conservation Department has information about organic farming

Agency(s) Contact Information: 

Centre for Food Safety (Risk Communication Section)
8/F, Fa Yuen Street Municipal Services Building, 123A Fa Yuen Street, 
Mong Kok, Kowloon
Phone: 2381 6096
Email: rc@fehd.gov.hk
Web

Organic Regulations and/or Standards

Name(s) of Regulation and/or Standard: 

Hong Kong does not have any regulation specifically regulating organic standard or
labeling.  They are subject to the same food regulation as any other conventional foods.  There
is no regulation that prohibits the use of any organic logos in Hong Kong.  However, Hong
Kong’s food law has a provision for “False labeling and advertisement of food or drugs,” which
supposedly can protect consumers against any false labeling of organic products.  In addition,
the Hong Kong Customs and Excise Department has legislative backup to combat against
misleading and false trade descriptions.

Date of Implementation: 

0

Imported Products Requirements

Imported Products: 

Hong Kong does not have a law regulating organic food products. US organic products can be sold in Hong Kong with 
the USDA organic logo.

Certification and Accreditation

Certification: 

Voluntary organic certification is available, and Hong Kong allows the use of organic logos on products certified by foreign authorities. 

Certifiers in Hong Kong:
Hong Kong Organic Resource Centre 
Hong Kong Organic Certification Centre

Additional Information

Additional Information: 

USDA’s GAIN Report New Marketing Guidelines for Infant and Toddler Foods (2017)
USDA’s GAIN Report Food Service - Hotel Restaurant Institutional (2017)
USDA’s GAIN Report Hong Kong Exporter Guide 2016 (2017)
USDA’s GAIN Report Hong Kong Organic Products Market (2015)
USDA’s FAIRS Report on Hong Kong Food and Agricultural Import Regulations and Standards (2016) 
USDA’s GAIN Report Hong Kong Retail Food Sector Annual 2016 

Centre for Food Safety offers a guide for importing food into Hong Kong.

Definitions

Review definitions of terminology included in this website.