Light Barriers to Imports

OTA estimates total organic market consumer sales of Peru at about $19 million USD per year.

QUALITATIVE ANALYSIS

Quick Facts

  • Organic products generate little interest in Peru, appealing to a small niche of affluent consumers in major urban areas.
  • Organic standard milk dominates overall value sales.

General Health & Wellness Trends

General Economic & Demographic Landscape

Economy: 

  • Real GDP should increase by 2.9% in 2015, up from 2.4% in 2014. Domestic demand will be a major driver, supported by a mildly expansionary fiscal policy. 
  • Weaknesses in mining and a drop in private investment are drags on the economy. These factors, plus a double-digit fall in exports, mean that the recovery will not be as strong as hoped.
  • Peru’s economy is resource-oriented, which means it is particularly vulnerable to external demand shocks and declines in commodity prices.

Population demographics: 

  • Peru’s population was 30.7 million in 2014, up by 13.4 million since 1980, but the rate of growth is steadily slowing. 
  • The population is expected to be about 32.7 million by the end of this decade.
  • The median age was 26.7 years in 2014 and is projected to rise to 28.7 years by 2020.
  • Fertility plummeted from 5.0 births per female in 1980 to 2.4 in 2014. The rate of decline will decelerate in the future, although it should still be slightly above the replacement level in 2020.

Income & expenditure: 

  • During the 2013–2030 period, total disposable income will increase by a cumulative 118% in real terms, growing at an average annual rate of 4.7%.
  • The country’s middle class is expanding robustly, but income inequality remains high, resulting in stark contrasts in the spending patterns of rich and poor households.
  • Consumer expenditure per capita has been steadily rising. In 2014 it amounted to PEN11,945 (US$4,208), and real gains of 2.6% are expected in 2015. Communications is expected to be the fastest-growing consumer spending category through to 2030 due to rising demand from the middle class.

QUANTITATIVE ANALYSIS

Organic packaged food & beverage data

Data type

2012

2013

2014

2015

2016

2017

2018

CAGR
(12-15)

CAGR
(15-18)

                   

Health & wellness products consumption

1,220.9

1,322.0

1,439.7

1,568.1

1,666.7

1,766.5

1,868.2

8.7%

6.0%

Organic packaged food and beverages consumption

-

-

-

-

-

-

-

-

-

Organic packaged food consumption

-

-

-

-

-

-

-

-

-

Organic beverages consumption

-

-

-

-

-

-

-

-

-

Organic packaged food and beverages consumption as a % of total health & wellness products consumption

-

-

-

-

-

-

-

-

-

Economic & demographic data

Data type

2012

2013

2014

2015

2016

2017

2018

               

Total population

30.0

30.4

30.8

31.2

31.6

31.9

32.3

% Middle and upper class of total population

28.4%

28.8%

28.9%

29.1%

29.2%

29.3%

29.4%

% Population aged 65+

6.3%

6.4%

6.5%

6.7%

6.9%

7.0%

7.2%

% Population aged 0-14

29.2%

28.8%

28.4%

28.0%

27.6%

27.3%

27.0%

% Population with higher education degrees

12.0%

12.1%

12.2%

12.3%

12.4%

12.5%

12.7%

Average number of children per household

1.4

1.4

1.4

1.3

1.3

1.3

1.3

GDP per capita

5,321.1

5,615.2

5,867.3

6,075.5

6,216.3

6,406.0

6,613.8

Consumer expenditure per capita (US$)

3,286.2

3,515.0

3,751.0

3,951.7

4,064.3

4,221.2

4,383.8

Consumer expenditure per capita on food and non-alcoholic beverages (US$)

1,199.9

1,281.4

1,365.7

1,436.8

1,475.7

1,530.6

1,587.4

Retailer & urban area data

Data category

Rank

Urban Area/retailer

Population
(mns)

       

Top urban areas by population (2015)

1

Lima

9.6

Top urban areas by population (2015)

2

Trujillo

0.9

Top urban areas by population (2015)

3

Arequipa

0.9

Top urban areas by population (2015)

4

Chiclayo

0.8

Top urban areas by population (2015)

5

Piura

0.5

Top grocery retailers by sales (2015)

1

Metro

-

Top grocery retailers by sales (2015)

2

Plaza Vea

-

Top grocery retailers by sales (2015)

3

Tottus

-

Top grocery retailers by sales (2015)

4

Wong

-

Top grocery retailers by sales (2015)

5

Vivanda

-

USDA GATS data

Rank

2015

2014

2013

2012

1

Peas

Oranges

Apples

Apples

2

Oranges

Apples

Spinach

Peppers

3

Apples

Coffee Roast

Pears

Pears

4

Coffee Roast

Tomato Sauce

Oranges

 

5

Tomato Sauce

Strawberries

Coffee Roast

 

Policy Information

Government Agency(s)/Competent Authority

Authorized Government Agency(s): 

The National Agricultural Sanitary and Phytosanitary Service (Servicio Nacional de Sanidad Agraria; SENASA) is the national competent authority to implement and supervise the national control system.
Its Farming, Livestock and Food Safety Inputs Office is responsible for registration and supervision of organic certification.

Agency(s) Contact Information: 

SENASA - PERU Headquarters
Av. La Molina Nº 1915
Lima 12
La Molina, Lima-Perú Central
Phone: (51)-(1)-313 3300 Ext. 1400
Fax: (51)-(1)-340 1486
Website

Subdirección de Producción Orgánica
Director: Dr. Jorge Leonardo Jave Nakayo
Email: jjave@senasa.gob.pe or organicos@senasa.gob.pe
Organic information

Organic Regulations and/or Standards

Name(s) of Regulation and/or Standard: 

The legal framework is given by the technical regulation for ecological products of 2003 (Resolución Ministerial No. 0076-2003-AG)

The Supreme Decree No. 044-2006-AG approved the Technical Regulation for Organic Products. The Supreme Decree No. 061-2006-AG establishes the National Register of Organic Certification of Organic Production.

In January 2008 law No. 29196 Promotion Act for the Production of Organic/Ecological Products was passed.

Supreme Decree No. 010-2012-AG. - Approves the Regulation of Law No. 29196 - Law on Promotion of Organic Production and Ecological

Link to download all four documents; .pdf; in Spanish.

There is still an ongoing process to develop and change the legislation especially for the introduction of alternative certification systems.

 

 

Date of Implementation: 

2003

Regulation and/or Standard Scope: 

This technical regulation defines and regulates the production, processing, labeling, certification and commercialization of products, including plants, animals, apiculture, and wild products, named organic, biological as well as all its inflections and derivations, which from now on will be known generically as organic products.  Group certification is included in the standards and control system.

Imported Products Requirements

Imported Products: 

Products must  orginate in a third country whose competent authority assesses that they have been produced using methods such as those in Peru’s regulations; or be in accordance with CAC/GL of the Codex Alimentarius; or comply with all the provisions of Peru’s regulations. Imports must be accompanied by an original transaction certificate.

Certification and Accreditation

Certification: 

A list of registered certifiers is available.

Accreditation Method: 

Government

Accreditation: 

SENASA - PERU

Additional Information

Additional Information: 

Definitions

Review definitions of terminology included in this website.