Open to Imports

OTA estimates total organic market consumer sales of Spain at about $990 million USD per year.

  • The total market size for organic packaged food and beverages in Spain in 2015 is US$174.2mn, making it the 18h largest market in the world by value.
  • Per capita spending on organic packaged food and beverages in Spain is US$3.8, which ranks as the 24th largest spending per capita in the world.
  • The largest company by sales in organic packaged food and beverages is Otsuka Holdings Co Ltd, which maintains 6.6% of total sales. It is followed by Hipp GmbH & Co Vertrieb KG and Conservas Cuca SA.
  • Organic packaged food and beverages in Spain will see slow year-on-year growth of close to 1% in 2015. This is slower than the rest of the Western Europe region, which will experience more than 4% year-on-year growth in 2015.
  • Spain maintains a market size for organic packaged food and beverages of US$174.2mn in 2015, which represents 0.5% of global category sales.
  • Within the Western Europe region, Germany, France, the UK, Italy, Denmark, the Netherlands, Sweden, and Switzerland all surpass Spain in total value sales of organic packaged food and beverages.
  • Spain will experience slow forecast growth of sales of organic packaged food and beverages, at 0.2% from 2015–2020.

QUALITATIVE ANALYSIS

Quick Facts

  • The total market size for organic packaged food and beverages in Spain in 2015 is US$174.2mn, making it the 18h largest market in the world by value.
  • Organic packaged food and beverages are premium-priced in Spain. Given the economic difficulties the country has faced recently, sales value growth has been slow.
  • Multinational companies have largely ignored Spain’s organic food and beverages market, citing low consumer demand, production and supply chain restrictions, and restrictive government regulations.

Market Trends

Competitive Landscape

  • The organic food and beverages landscape in Spain is highly fragmented, with dozens of key players and opportunities for new market entrants. 
  • Despite the market’s fragmentation, companies like Nutrition & Sante, Paño Frutis, and Storck Iberia have been able to grow and maintain a competitive share in recent years.
  • Multinational players have largely ignored this category in Spain, citing low consumer demand, production and supply chain restrictions, and restrictive government regulations. 
  • Brands that have entered the category have done so primarily as a positioning strategy to differentiate themselves from competitors, rather than to sell large volumes. 

Prospects and Growth Opportunity

  • Despite poor labor market prospects and limited income recovery, the demand for organic packaged food and beverages will continue to rise, albeit slowly, due to increasing health awareness, growing concern about food safety and environmental impact, and availability of new organic items at an expanding array of retailers. 
  • While more manufacturers may enter the organic space in Spain, this category is expected to remain of minimal value compared with other health and wellness packaged food categories in the country. 
  • Higher unit prices than traditional variants, limited distribution, and lack of awareness about the differences between organic and conventional items will limit organic food and beverage sales growth through 2019.
  • Consumer demand for healthier and more natural snacks will lead to solid growth in organic fruit snacks, and will likely compel manufacturers to introduce new sweet and savory snack products. 

General Health & Wellness Trends

QUANTITATIVE ANALYSIS

Organic packaged food & beverage data

Data type

2012

2013

2014

2015

2016

2017

2018

CAGR
(12-15)

CAGR
(15-18)

                   

Health & wellness products consumption

13,572.0

13,820.4

13,700.4

13,636.8

13,533.4

13,424.7

13,346.1

0.2%

-0.7%

Organic packaged food and beverages consumption

168.1

170.0

171.8

174.2

175.3

176.1

176.7

1.2%

0.5%

Organic packaged food consumption

140.0

141.0

141.8

142.8

143.2

143.4

143.6

0.7%

0.2%

Organic beverages consumption

28.2

29.1

30.1

31.3

32.0

32.7

33.1

3.5%

1.9%

Organic packaged food and beverages consumption as a % of total health & wellness products consumption

1.2%

1.2%

1.3%

1.3%

1.3%

1.3%

1.3%

-

-

Economic & demographic data

Data type

2012

2013

2014

2015

2016

2017

2018

               

Total population

46.8

46.7

46.5

46.4

46.4

46.3

46.3

% Middle and upper class of total population

41.2%

41.2%

41.1%

41.1%

41.1%

41.1%

41.0%

% Population aged 65+

17.4%

17.7%

18.1%

18.5%

18.8%

19.1%

19.5%

% Population aged 0-14

15.1%

15.2%

15.2%

15.2%

15.1%

15.0%

14.9%

% Population with higher education degrees

19.8%

20.0%

20.1%

20.2%

20.3%

20.4%

20.4%

Average number of children per household

0.5

0.5

0.4

0.4

0.4

0.4

0.4

GDP per capita

24,704.4

24,476.8

24,826.1

25,902.0

26,662.5

27,309.9

27,915.8

Consumer expenditure per capita (US$)

14,863.2

14,610.8

14,911.4

15,403.7

15,880.7

16,295.6

16,657.5

Consumer expenditure per capita on food and non-alcoholic beverages (US$)

1,896.8

1,907.6

2,016.1

2,111.0

2,190.5

2,243.1

2,274.0

Retailer & urban area data

Data category

Rank

Urban Area/retailer

Population
(mns)

       

Top urban areas by population (2015)

1

Madrid

6.4

Top urban areas by population (2015)

2

Barcelona

5.5

Top urban areas by population (2015)

3

Valencia

1.8

Top urban areas by population (2015)

4

Seville

1.5

Top urban areas by population (2015)

5

Bilbao

1.1

Top grocery retailers by sales (2015)

1

Mercadona

-

Top grocery retailers by sales (2015)

2

Carrefour

-

Top grocery retailers by sales (2015)

3

Dia

-

Top grocery retailers by sales (2015)

4

Alcampo

-

Top grocery retailers by sales (2015)

5

Lidl

-

USDA GATS data

Rank

2015

2014

2013

2012

1

Strawberries

Coffee Roast

Grapefruit

Strawberries

2

Peas

Tomato Sauce

Strawberries

 

3

 

 

Coffee Roast

 

Policy Information

Government Agency(s)/Competent Authority

Authorized Government Agency(s): 

European Union (EU) Member States retain the authority to determine additional requirements for production within their country. They can also determine exceptions due to catastrophic circumstances, but cannot restrict access to products in compliance with EU regulations. In addition, the EC delegates most authority for the administration of organic programs to the Member States.

Agency(s) Contact Information: 

 

Organic Regulations and/or Standards

Name(s) of Regulation and/or Standard: 

The European Union has an Equivalency Agreement with the United States.

General requirements; repeal of previous organic regulations: EC 834/2007 (.pdf in English)

Detailed rules on production, labeling and control including its first amendment on production rules for organic yeast: EC 889/2008 (.pdf in English)amended by (EU) No 1358/2014 (see below).

Rules concerning imported products: EC1235/2008 (.pdf in English)
Feburary 2013 amendment concerning imported products: (EU) No 125/2013 (.pdf in English)

Rules on organic aquaculture and seaweed production - Amendment in 2009 - implemented in 2010: EC 710/2009 (.pdf in English) 
Organic aquaculture and seaweed production updates (EU) No 1358/2014 effective January 1, 2015.

Detailed rules on organic wine: Regulation No 203/2012 (web; in English)

Date of Implementation: 

1992

Regulation and/or Standard Scope: 

EU standards cover crop, livestock and processing. Farm and handling plans are required, as well as detailed record keeping and detailed livestock feed standards.  Specific standards are included for aquaculture, seaweed, yeast, bees, and mushrooms. Criteria for determining allowed materials include consistency with the objectives and principles of organic farming, and materials must be of plant, animal, microbial or mineral origin. Synthetic substances, however, may be used when they replicate the natural sources and when they are approved for organic production in the EU.

Imported Products Requirements

Imported Products: 

EU requires that imported organic products meet EU standards. Non-EU organic products must include country of origin labeling if they wish to use the EU organic logo. Use of the EU organic logo is not required for products from outside the EU.

Certification and Accreditation

Certification: 

The EC requires organic certification for all those involved in production and handling, including importers. EC requires ALL processing operations to be certified, even if those products are below the 95% threshold for the "Organic" label.

EC delegates the authority for investigations, non compliance, mediation, and testing, as well as reporting, exclusion from organic sale, emergency treatments and appeals to the Member States in accordance with their respective control system plans.

The EC allows private sector standards for the product categories, such as cosmetics and textiles, which are not fully regulated by the EC.  In the EU certifiers (control bodies) can require additional organic crop, livestock and processing standards in association with the use of their certification seal.

List of control authorities and control bodies operating in third countries 

Other control bodies

Accreditation: 

Each EU Member State accredits certification bodies.

Additionally, the EU vests the authority for exchanging information on "infringements and irregularities" (enforcement) to certifiers through the Member State control systems as the vehicle to remove non-compliant product from the marketplace.  However, it is not clear how, or when, an organic certificate can or will be revoked.

In addition to the EC organic regulations for certification and accreditation procedures, the requirements of EN 45011 and ISO Guide 65 for accreditation must be met.

Additional Information

Additional Information: 

Catalonia, an autonomous region in Spain, has developed guidance on the areas of the EU regulations that are unclear. More: Press release on Catalonia organic regulations interpretations (Web site; in Catalan)

USDA's GAIN Report Spain Food and Agricultural Import Regulations and Standards - Narrative (2017)
USDA's GAIN Report Exporter Guide (2016)
USDA's GAIN Report Retail Foods (2016) 
USDA's GAIN Report Food Service - Hotel Restaurant Institutional (2016)


http://www.organic-europe.net/country-info.html

USDA’s GAIN Report Spain Exporter Guide (2015)
USDA’s GAIN Report Spain Food and Agricultural Import Regulations and Standards - Narrative (2015)

USDA’S GAIN Report Electronic Certificate of Inspection Required for EU Organics Trade (2017)
USDA’s GAIN Report Plenty of opportunities for U.S. organics in the EU market (2015)
USDA’s GAIN Report EU-28 Food and Agricultural Import Regulations and Standards - Certification (2016)
USDA’s GAIN Report EU-28 Food and Agricultural Import Regulations and Standards - Certification (2016)
USDA’s GAIN Report EU-28 EU-U.S. Organic Trade Update - January 2014 

Definitions

Review definitions of terminology included in this website.