Open to Imports

OTA estimates total organic market consumer sales of Thailand at about $16 million USD per year.

  • The total market size for organic packaged food and beverages in Thailand in 2015 is US$12.9mn, making it the 41st largest market in the world by value.
  • Per capita spending on organic packaged food and beverages in Thailand is US$0.2, which ranks as the 43rd largest spending per capita in the world.
  • The largest company by sales in organic packaged food and beverages is Capital Rice Co Ltd, which maintains 49.2% of total sales, followed by Green Net Coop and Coffee Beanery Ltd.
  • Organic packaged food and beverages in Thailand will see moderate year-on-year growth of close to 8% in 2015. This is slower than the rest of the Asia Pacific region, which will experience greater than 13% year-on-year growth in 2015.
  • Thailand maintains a market size for organic packaged food and beverages of US$12.9mn in 2015, which is less than 0.1% of global category sales.
  • Within the Asia Pacific region, China, Japan, South Korea, India, Hong Kong, and Taiwan all surpass Thailand in total value sales of organic packaged food and beverages.
  • Thailand will experience moderate forecast growth of sales of organic packaged food and beverages, at 7.3% from 2015–2020.

QUALITATIVE ANALYSIS

Quick Facts

  • The total market size for organic packaged food and beverages in Thailand in 2015 is US$12.9mn, making it the 41st largest market in the world by value.
  • The rate of growth over the forecast period will be slower than in recent years as demand for premium-priced organic products begins to level off.
  • Thai companies dominate the organic food and beverage landscape, with few foreign companies carving out a sizeable market share.

Market Trends

Competitive Landscape

  • Capital Rice Co Ltd, a Thai company, dominates the organic food landscape, with 64.8% market share.
  • The organic beverage landscape is relatively more competitive, with Thailand-based companies Green Net Coop and Coffee Beanery Co Ltd recording 32.6% and 21.7% market shares, respectively.

Prospects and Growth Opportunity

  • Sales of organic packaged food and beverages will continue to grow in the coming years, but the rate of growth will be slower than in recent years, as demand for the premium-priced products will begin to level off due to rising prices and higher housing costs.
  • Demand for organic breakfast cereals, dried baby food, and green tea is projected to grow at higher rates than demand for other organic food and beverages categories, which presents an opportunity for foreign companies looking to break into the Thai market.

General Health & Wellness Trends

General Economic & Demographic Landscape

Economy: 

  • For several years, the Thai economy has been held back by political uncertainty following frequent changes of government and a military-led coup in 2014. Nonetheless, real GDP grew by 2.8% in 2015.
  • GDP growth rates are projected to exceed 4% per year in the medium term as public and private investments increase.

Population demographics: 

  • In 2015 Thailand’s population was 68.0 million (6.9 million higher than in 2000), and the median age was 38.0 years.
  • Population growth is slowing, and the population is aging. The median age is projected to reach 41.8 years in 2030.
  • The proportion of the population that is over 65 years of age is currently 10.2%, but that figure is expected to nearly double by 2030, which could put strains on Thailand’s economy.

Income & expenditure: 

  • Per capital annual gross income in Thailand has risen since 2009 and is projected to grow steadily through 2030.
  • Total consumer expenditure in Thailand has risen since 2009 and is expected to see continued growth through 2030.
  • Thai consumers spend a smaller share of their budgets on non-discretionary items (food, non-alcoholic beverages, and housing) than does the average Asia Pacific consumer, but the rising cost of living in Thailand will increase that share in coming years.

.

QUANTITATIVE ANALYSIS

Organic packaged food & beverage data

Data type

2012

2013

2014

2015

2016

2017

2018

CAGR
(12-15)

CAGR
(15-18)

                   

Health & wellness products consumption

4,019.9

4,355.0

4,610.0

4,884.1

5,113.1

5,350.7

5,592.5

6.7%

4.6%

Organic packaged food and beverages consumption

9.6

10.7

11.8

12.9

13.9

14.9

16.0

10.4%

7.4%

Organic packaged food consumption

7.1

8.0

8.9

9.8

10.7

11.6

12.5

11.3%

8.4%

Organic beverages consumption

2.5

2.7

2.9

3.1

3.2

3.4

3.5

7.4%

4.1%

Organic packaged food and beverages consumption as a % of total health & wellness products consumption

0.2%

0.2%

0.3%

0.3%

0.3%

0.3%

0.3%

-

-

Economic & demographic data

Data type

2012

2013

2014

2015

2016

2017

2018

               

Total population

67.2

67.5

67.7

68.0

68.1

68.3

68.4

% Middle and upper class of total population

32.4%

32.5%

32.5%

32.6%

32.7%

32.8%

32.8%

% Population aged 65+

9.4%

9.8%

10.1%

10.5%

10.9%

11.4%

11.9%

% Population aged 0-14

18.5%

18.2%

18.0%

17.7%

17.4%

17.2%

16.9%

% Population with higher education degrees

11.3%

11.5%

11.7%

11.9%

12.0%

12.1%

12.3%

Average number of children per household

0.7

0.7

0.7

0.7

0.6

0.6

0.6

GDP per capita

5,369.6

5,587.1

5,667.3

5,775.7

5,939.4

6,130.1

6,346.4

Consumer expenditure per capita (US$)

3,113.4

3,275.6

3,281.2

3,337.2

3,431.6

3,580.7

3,717.3

Consumer expenditure per capita on food and non-alcoholic beverages (US$)

787.2

809.6

833.3

857.0

888.7

933.1

972.6

Retailer & urban area data

Data category

Rank

Urban Area/retailer

Population
(mns)

       

Top urban areas by population (2015)

1

Bangkok

15.5

Top urban areas by population (2015)

2

Pattaya-Chonburi

1.7

Top urban areas by population (2015)

3

Hat Yai

1.0

Top urban areas by population (2015)

4

Chiang Mai

1.0

Top urban areas by population (2015)

5

Nakhon Ratchasima

0.8

Top grocery retailers by sales (2015)

1

7-Eleven

-

Top grocery retailers by sales (2015)

2

Tesco Extra

-

Top grocery retailers by sales (2015)

3

Big C

-

Top grocery retailers by sales (2015)

4

Tesco Lotus Express

-

Top grocery retailers by sales (2015)

5

Tops Market

-

USDA GATS data

Rank

2015

2014

2013

2012

1

Apples

Strawberries

Grapes

Grapes

2

Grapes

Lemons

Cherries

Lemons

3

Cherries

Grapes

Lemons

Apples

4

Oranges

Apples

Apples

Cherry Tomatoes

5

Blueberries

Oranges

Coffee Roast

Cherries

Policy Information

Government Agency(s)/Competent Authority

Authorized Government Agency(s): 

National Bureau of Agricultural Commodity and Food Standards (ACFS)
Department of Fisheries (for organic aquaculture).

Role of ACFS:
Supervise the exported agricultural commodities and food laboratories, and issue rules on agricultural commodity and food laboratory registration.

Agency(s) Contact Information: 

National Bureau of Agricultural Commodity and Food Standards
Ministry of Agriculture and Cooperatives
50 Phaholyothin Road, Ladyao Chatuchak Bangkok 10900, Thailand
Telephone: (662) 561 2277
Contact: acfs@acfs.go.th

Organic Regulations and/or Standards

Name(s) of Regulation and/or Standard: 

Organic Agriculture Part I: The Production Processing Labelling and Marketing of Organic Agriculture (TAS 9000-2546) 2003 (.pdf; unofficial English translation)

Thai Standards for Organic Aquaculture (TAS 9000-2546) July 23, 2003

Organic Agriculture Part II : Organic Livestock (.pdf; unofficial English translation)

Organic Marine Shrimp Farming (TAS 7413-25500) June 29, 2007 (.pdf; unofficial English translation)

Organic Snakeskin Gourami December 2010 (.pdf; unofficial English translation)

Assessment recognized the competence of certification bodies for agricultural products and foodstuffs. Organic agriculture 

Certification scheme for organic agriculture 

Date of Implementation: 

2003

Regulation and/or Standard Scope: 

The standards include minimum standards for production, processing, labeling, and marketing, to comply with international standards. They cover human foods, animal feeds derived from organic production of plants, cattle and aquaculture. The Standards are for standard-setting organizations, not standards for production, and were implemented in 2003.

Imported Products Requirements

Imported Products: 

No requirements for imported products.

Certification and Accreditation

Certification: 

In addition to several local and international certifiers operating in Thailand, the Ministry of Agriculture and Cooperatives has four departments that provide certification:
Rice Department, Department of Fisheries, Department of Livestock DevelopmentDepartment of Agriculture

Accreditation Method: 

Government

Accreditation: 

National Bureau of Agricultural Commodity and Food Standards (ACFS), Office of Commodity and System Standards Accreditation ACFS launched accreditation service in 2004.

The accreditation procedures involve:
1. Review all documents of Certification Body's System (System audit)
2. On-site visit audit system (Office audit)
3. Audit the competency of Certification Body (Witness audit)
4. Decision on certification by Accreditation Review Panel

Additional Information

Reference Standards: 

Codex Guidelines; IFOAM Basic Standards.

Additional Information: 

Definitions

Review definitions of terminology included in this website.