Restrictive Requirements for Imports
  • The total market size for organic packaged food and beverages in Brazil in 2017 is US$86.6mn, making it the 24th largest market in the world by value.
  • Per capita spending on organic packaged food and beverages in Brazil is US$0.41, which ranks as the 40th largest spending per capita in the world.
  • The largest company by sales in organic packaged food and beverages is Usina São Francisco SA, which maintains 17.8% of total sales. It is followed by CIA Orgânica de Café and Apis Vida Indústria e Comércio de Produtos Farmacéuticos Ltda.
  • Organic packaged food and beverages in Brazil will see slow year-on-year growth of approximately 3% in 2018, below the rest of the Latin America region, which will experience approximately 9% year-on-year growth in 2018.
  • Brazil maintains a market size for organic packaged food and beverages of US$86.6mn in 2017, which is 0.2% of global category sales.
  • Within the Latin America region, Brazil is the leader in total value sales of organic packaged food and beverages.
  • Brazil will experience slow forecast growth of sales of organic packaged food and beverages, at a 2.9% CAGR from 2017–2022.

QUALITATIVE ANALYSIS

Quick Facts

  • The total market size for organic packaged food and beverages in Brazil in 2017 is US$86.6mn, making it the 24th largest market in the world by value.
  • Despite Brazil’s challenging economic situation, sales or organic products continue to grow, driven by consumers’ increasing interest in healthy and sustainable products.
  • Sales growth will continue in coming years, but the organic packaged food and beverage market is expected to remain a niche market for specialized domestic and regional manufacturers.

Market Trends

Competitive Landscape

  • The organic packaged food landscape is highly fragmented. Apis Vida Indústria e Comércio de Produtos Farmacéuticos Ltda is the leader in packaged food, with a 3.3% value share in 2017, due to the popularity of its organic honey.
  • Usina São Francisco ranked first within organic beverages, with a value share of 36.9% due to its wide product portfolio that includes chocolate-based flavored powder drinks, fresh ground coffee, and fruit/vegetable juice under the Native brand.

Prospects and Growth Opportunity

  • Organic packaged food and beverage sales are projected to post low-to-moderate annual growth through 2022, driven by increasing health- and environmental-consciousness but constrained by Brazil’s weak economy.
  • In the face of inflation and high production and distribution costs, manufacturers will struggle to keep unit prices at affordable levels for many Brazilian consumers.
  • Organic edible oil is projected to record the fastest sales growth rate among organic packaged food through 2022, and organic tea is projected to be the fastest growing organic beverage category during the same time period.

General Health & Wellness Trends

General Economic & Demographic Landscape

Economy:

  • After several challenging years, Brazil’s economy experienced a feeble recover in 2017, and annual real GDP growth is projected to be 2.0% in the medium term.
  • The gradual economic improvement is beginning to attract domestic and foreign investors, particularly those interested in investing in improving Brazil’s obsolete infrastructure, which is encouraged by the government.
  • Brazil’s double-digit unemployment level will fall slowly during the medium term as real GDP grows and investment accelerates.

Population demographics: 

  • In 2017 the Brazilian population reached 209 million—an increase of 34 million since 2000.
  • Brazil’s fertility rate has been falling rapidly but it is still 1.7 children born per female.
  • Demographers expect the aging process to accelerate in the future, with the share of those over 65 years reaching 13.6% of total population by 2030.

Income & expenditure: 

  • Household spending in Brazil exhibits a sharp North-South divide. The Norte and Nordeste regions are the poorest, with average household expenditure around half that registered in the Sudeste and Sul regions. Brazil also has one of the most inequitable distributions of income in the region.
  • Brazil accounts for more than a third of the region’s entire consumer market.

QUANTITATIVE ANALYSIS

Organic packaged food & beverage data

Data type

Unit

2014

2015

2016

2017

2018

2019

2020

CAGR
(14-17)

CAGR
(17-20)

 

 

 

 

 

 

 

 

 

 

 

Health & wellness products consumption

USD million

   22,317.0

   24,466.4

   26,342.1

   28,023.3

   28,581.4

   29,362.7

   30,275.8

7.9%

2.6%

Organic packaged food and beverages consumption

USD million

          66.4

          74.0

          80.6

          86.6

          88.1

          90.5

          93.2

9.3%

2.5%

Organic packaged food consumption

USD million

          33.0

          37.7

          41.8

          45.6

          46.4

          47.7

          49.0

11.4%

2.4%

Organic beverages consumption

USD million

          33.4

          36.3

          38.8

          41.0

          41.8

          42.8

          44.2

7.1%

2.5%

Organic packaged food and beverages consumption as a % of total health & wellness products consumption

%

            0.0

            0.0

            0.0

            0.0

            0.0

            0.0

            0.0

-

-

Economic & demographic data

Data type

Unit

2014

2015

2016

2017

2018

2019

2020

 

 

 

 

 

 

 

 

 

Total population

million

        204.2

        206.0

        207.7

        209.3

        210.9

        212.4

        213.9

% Middle and upper class of total population

%

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

% Population aged 65+

%

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

% Population aged 0-14

%

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

% Population with higher education degrees

%

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

Average number of children per household

children

            0.9

            0.9

            0.9

            0.9

            0.8

            0.8

            0.8

GDP per capita

USD per capita

     8,872.8

     9,127.5

     9,451.0

     9,893.0

   10,050.0

   10,229.7

   10,412.9

Consumer expenditure per capita (US$)

USD per capita

     5,392.1

     5,638.9

     5,844.4

     6,100.7

     6,171.8

     6,271.0

     6,369.6

Consumer expenditure per capita on food and non-alcoholic beverages (US$)

USD per capita

        846.0

        887.7

        919.8

        959.5

        969.5

        983.5

        996.8

Retailer & City Data

Data category

Rank

City/retailer

Population
(mns)

 

 

 

 

Top cities by population (2017)

1

São Paulo

           21.5

Top cities by population (2017)

2

Rio de Janeiro

           13.0

Top cities by population (2017)

3

Belo Horizonte

             6.0

Top cities by population (2017)

4

Porto Alegre

             4.3

Top cities by population (2017)

5

Brasília

             4.3

Top grocery retailers by sales (2017)

1

Carrefour

 -

Top grocery retailers by sales (2017)

2

Extra

 -

Top grocery retailers by sales (2017)

3

Pão de Açúcar

 -

Top grocery retailers by sales (2017)

4

Dia

 -

Top grocery retailers by sales (2017)

5

Walmart Supercenter

 -

USDA GATS data

Rank

2017

2016

2015

2014

  Export Value (US$, thousands)

1

Carrots

2,196.0

Carrots

1,644.0

Berries

166.0

Carrots

242.0

2

Cherries

 

Grapes

 

Grapefruit

50.0

-

3

-

Onions

19.0

Tomato Sauce

9.0

-

4

-

Tomato Sauce

 

Coffee Roast

4.0

-

Total

2,503.0

1,682.0

230.0

242.0

Policy Information

Government Agency(s)/Competent Authority

Authorized Government Agency(s): 

Ministério da Agricultura, Pecuária e Abastecimento

Agency(s) Contact Information: 

Ministério da Agricultura, Pecuária e Abastecimento (MAPA)

Address: Esplanada dos Ministérios Bloco D - Anexo B -Térreo Caixa Postal 02432 CR-MAPA,
CEP: 70043-900, Brasília - DF
Telephone: 0800 704 1995
Fax: (+55) 0XX61 3218-2401
Web
Organic Agriculture Portal

Organic Regulations and/or Standards

Name(s) of Regulation and/or Standard: 

The legal framework for organic foods in Brazil may be found under Ministério da Agricultura, Pecuária e Abastecimento (MAPA):
Instrucao Normativa n° 7, May 17, 1999;
Lei n° 10.831, December 23, 2003; (in Portuguese)
Decreto n° 6323 of December 27, 2007;  (.pdf in English) and
Instrucao Normativa n° 16 of June 11, 2004.

Legislation for rules for organic cotton products can be found in Instrução Normativa nº 23 (in Portuguese), published in the Diário Oficial da União - Seção 1, June 2, 2011, page 30.

Brazilian Organic Laws as of March 2017 are compiled in English:

Decree No. 6,913 - 2009
Phytosanitary Products with Approved Use for Organic Agriculture
(.pdf in English)
 
Joint Normative Instruction No. 1 - 2011
Phytosanitary Products Approved for use in Organic Agriculture
(.pdf in English)
 
Joint Normative Instruction  No. 2 - 2011
Reference Specifications of Phytosanitary Products Approved for Use in Organic
Agriculture
(.pdf in English)
 
Joint Normative Instruction MAPA-MMA  No. 17 - 2009
Products from Organic Sustainable Extractivism
(.pdf in English)
 
Joint Normative Instruction MAPA-MS  No. 18 - 2009
Processing, Storage and Transport of Organic Products
(.pdf in English)
 
Interministerial Normative Instruction MAPA-MS No. 24 - 2011
Food Additives in  Plant and Animal Origin Organic Products Processing
(.pdf in English)
 
Interministerial Normative Instruction MAPA-MPA No. 28 - 2011
Organic Aquaculture Production Systems
(.pdf in English) 
 
Normative Instruction No. 19 - 2009
Organic Quality Control and Information Mechanisms
(.pdf in English)
 
Normative Instruction No. 23 - 2011
Technical Regulation for Organic Textiles Derived from Cotton
(.pdf in English)
 
Normative Instruction No. 37,  2011  
Edible Mushroom Production in Organic Production Systems
(.pdf in English)
 
Normative Instruction No. 38 - 2011  
Seed and Seedling Production in Organic Production Systems
(.pdf in English)
 
Normative Instruction No. 460 - 2011
Organic Systems of Animal and Plant Production
(.pdf in English)
 
Normative Instruction No. 50 - 2009  
Official Seal of the Brazilian Organic Conformity Assessment
(.pdf in English)
 
Normative Instruction No. 54 - 2008  
Structure, Composition and Responsibilities of the Organic Production Commissions
(.pdf in English)

Instrução Normativa Nº 13, de 28 de maio de 2015 (CPOrg e STPOrg) (.pdf in Portuguese): Establishes the structure, the composition and the Thematic Subcommittee Assignments for Organic Production (STPOrg), Structure, Composition and Duties of Committees of Organic Production in the Federation Units (CPOrg-UF), and the guidelines for preparation of their internal regulations.

Date of Implementation: 

2003

Regulation and/or Standard Scope: 

The regulations contain the standards for production, classification, processing, packaging, importation, distribution, identification, and certification of the quality of organic products, of both animal and plant origin.

The decree allows family farmers to make direct sales to consumers provided they have a registration with the regulatory body. In the event of a direct sale, no certification is needed = Participatory Guarantee System (PGS). Textile products from organic cotton were added in June 2011.

Imported Products Requirements

Imported Products: 

The system of evaluation of organic products' conformity changed January 1, 2011. From this date, all organic products sold in Brazil, including those imported, must be certified by an organization registered at the Federal Agency INMETRO (Accreditation Body approved by the Brazilian government) and the Ministry of Agriculture (MAPA). All operators interested in exporting to the Brazilian market should therefore ensure that as of the 1st of January 2011 their Certification Body has received this registration both at the INMETRO agency and at the Brazilian Ministry of Agriculture.

Certification and Accreditation

Certification: 

Producers must choose one of these methods in order to sell organic products:
- Obtain certification by a body of Organic Conformity Assessment (CABs) accredited by the Ministry of Agriculture, Livestock and Supply - MAPA; or
- Register with MAPA to conduct direct sales without certification (primarily for those in the participant guarantee system). Only organic products that will be sold directly to the consumer will not need third-party certification.

A list of accredited certifiers is available online as part of the National Register.

Accreditation Method: 

Government

Accreditation: 

Ministério da Agricultura, Pecuária e Abastecimento
Certification and Accreditation information

Additional Information

Additional Information: 

USDA's GAIN Report Brazil Food Processing Ingredients (2018) 
USDA's GAIN Report Market Fact Sheet (2016)
USDA's GAIN Report Brazil Food and Agricultural Import Regulations and Standards - Narrative (2017)
USDA's GAIN Report Brazil Exporter Guide (2017)
USDA's GAIN Report Brazil Retail Foods (2018)
USDA's GAIN Report Brazil Food Service - Hotel Restaurant Institutional (2018)

Definitions

Review definitions of terminology included in this website.