Market research from Mintel forecasts 6.6 percent compound annual growth rate in dairy sales until 2022. Despite lower per capita rates of consumption than in Japan or the United States, yogurt and cheese are expected to have consistent sales increases. In addition, urban Chinese consumers prefer imported dairy products.

A consumer survey conducted by the Hong Kong Trade Development Council (HKTDC) report  found four major trends in China’s packaged food market: the gradual return of consumer confidence in domestic brands; preference for attractive packaging and international flavors; diversity of online and physical sales channels; and growing popularity of organic varieties. The rise in popularity of organic products echoes a shift of consumer interest in food ‘safety’ to ‘health.’ A rise in income and a drop in the price of organic foods is also seen as part of the increased interest in organic products. Organic and Wellness News reports that the organic market in China is about one percent of the food market, or about US$2.5 billion. 

Total value of the organic market in Australia is expected to reach AU$2 billion by 2018. In some categories, demand is outstripping supply in Australia and around the world, including grains, fruit and vegetables, livestock feed and red meat. More than two-thirds of Australian households reported purchasing at least one organic product in 2016, with fruit and vegetables, dairy and home-cooking ingredients the leading categories that year. Most shoppers in Australia buy organic products at the supermarket, and 44 percent of shoppers look for a certification logo.