Past Reports
Nov 9, 2020

China: New report looks at shopping behavior and more

A new report from the consulting firm McKinsey & Company “Understanding Chinese Consumers: Growth Engine of the World” reported on several trends influencing the grocery sector:
1. Online grocery sales are expected to increase as demand expands in lower tier cities. 
2. Shoppers expect convenience and ultra-fast delivery of online fresh food orders.
3. Omnichannel services are more widely accepted.
4. Consumers increasingly value quality, health and safety for fresh and packaged foods. (About 1/3 of consumers say they intend to purchase organic foods, but only about one percent actually do.)
5. Private labels are increasing.
6. Grocery stores are revamping foodservice models.
The free 158-page report also looks at how COVID-19 is reshaping the economy, digital strategies for marketing in China, and more.

Related News

Apr 14, 2021

New Zealand: Domestic sales of organic products are up 23 percent since 2017

New Zealand’s domestic market for organic food rose 23 percent from 2017 to 2020 to reach NZ$302.5 million, according to the Organic Sector Market Report 2020/21 published by Organics Aotearoa New Zealand. Eighty-one percent of consumers there report buying organic products at least every two weeks. Supermarkets dominate the sales channels, with 69 percent of organic sales valued at NZ$209 million in 2020. Specialty stores commanded 16 percent of sales followed by other retailers at 14 percent and farmers markets/box schemes at 1 percent. Imported organic products make up about a third of the value of the domestic retail sales. Although the amount of certified organic acreage is down 3.4 percent compared to 2017, the number of certified organic operations is up 12 percent since then, and there has been a 54 percent increase in operations under conversion to organic. Land conversion is driven by the wine, horticulture and dairy sectors, which represent key export products. New Zealand’s export market is estimated at NZ 420.4 million.

Jan 19, 2021

Germany: USDA report outlines market opportunities

Germany is the second largest organic market in the world with good prospects for U.S. organic products, such as tree nuts, fruits and vegetables, and processed food products. This report identifies top prospects and opportunities for organic products in the German market.

Oct 15, 2020

Austria: Organic sales up despite pandemic

According to data from Agrarmarkt Austria Marketing (AMA), Austrians spent about 20 percent more on fresh organic food in the first half of 2020, compared to the first half of 2019. Milk and egg purchases led the way, but were slightly less that 2019. Other categories with above average sales include potatoes, vegetables and fruit yogurt. Austrians spend €2.06 billion on organic food in 2019, with 15 percent of sales via specialty shops and direct sales, while nearly 3/4 of the sales were in grocery stores. Within the grocery channel, 28 percent of sales were in  discounters, while full-range stores sold 72 percent.

Aug 20, 2020

Taiwan: Equivalence agreement expected to increase organic trade opportunities

Taiwan is the fifth largest export market for U.S. organic products, reaching over $90 million in sales in 2019. Thanks to the May 2020 equivalence arrangement between U.S. and Taiwan, U.S. organic sales in Taiwan are forecast to grow by almost 50 percent between 2020 to 2025.

Jun 29, 2020

Taiwan: Organic equivalence agreements policy may reduce imports from EU

Taiwan’s policy of requiring organic equivalency agreements may change the origins of its imported organic products, as most European Union countries are not pursuing agreements. As of May 31, 2020 only five of 22 countries engaged in organic trade with Taiwan have signed equivalency agreements: Japan, New Zealand, Australia, Canada and the United States. Meanwhile, of the organic products imported into Taiwan in 2019, 52.9 percent came from the EU, 18.8 percent from the United States, 10.3 percent from Canada, 8.9 percent from Australia, and 7.2 percent from New Zealand. Over 86 percent of Taiwanese consumers prefer organic fruits and vegetables.