The International Organization of Vine and Wine’s (OIV) new report “The World Organic Vineyard” revealed that in 2019, 6.2 percent of the world’s vineyard acreage is organic, with Spain, France and Italy accounting for 75 percent of the world’s organic vineyards. Overall, certified organic vineyard surface area increased by an average of 13% per year between 2005 and 2019, while the ‘non-organic’ vineyard area decreased by an average of 0.4% per year within the same timeframe. Part of the growth in Europe stems from European Union policies that encourage organic viticulture.
In the past 10 years, the wine market in New Zealand has grown 300 percent, says a new report from BioGro NZ. Representing 10 percent of the overall organic products market in New Zealand, the organic wine sector is the third-largest organic sector and is valued at $65 million.
New Zealand’s domestic market for organic food rose 23 percent from 2017 to 2020 to reach NZ$302.5 million, according to the Organic Sector Market Report 2020/21 published by Organics Aotearoa New Zealand. Eighty-one percent of consumers there report buying organic products at least every two weeks. Supermarkets dominate the sales channels, with 69 percent of organic sales valued at NZ$209 million in 2020. Specialty stores commanded 16 percent of sales followed by other retailers at 14 percent and farmers markets/box schemes at 1 percent. Imported organic products make up about a third of the value of the domestic retail sales. Although the amount of certified organic acreage is down 3.4 percent compared to 2017, the number of certified organic operations is up 12 percent since then, and there has been a 54 percent increase in operations under conversion to organic. Land conversion is driven by the wine, horticulture and dairy sectors, which represent key export products. New Zealand’s export market is estimated at NZ 420.4 million.
Germany is the second largest organic market in the world with good prospects for U.S. organic products, such as tree nuts, fruits and vegetables, and processed food products. This report identifies top prospects and opportunities for organic products in the German market.