Research from Accenture shows Chinese consumers have shifted their spending patterns, including an increased interest in sustainability with 98 percent recognizing the value of environmental protection. Four other trends in spending include: the ‘Me’ economy of individual rather than family preferences; more prudent spending; increased desire for convenience to free up time for leisure activities; and concern about excessive ‘push’ communications.
The International Organization of Vine and Wine’s (OIV) new report “The World Organic Vineyard” revealed that in 2019, 6.2 percent of the world’s vineyard acreage is organic, with Spain, France and Italy accounting for 75 percent of the world’s organic vineyards. Overall, certified organic vineyard surface area increased by an average of 13% per year between 2005 and 2019, while the ‘non-organic’ vineyard area decreased by an average of 0.4% per year within the same timeframe. Part of the growth in Europe stems from European Union policies that encourage organic viticulture.
In the past 10 years, the wine market in New Zealand has grown 300 percent, says a new report from BioGro NZ. Representing 10 percent of the overall organic products market in New Zealand, the organic wine sector is the third-largest organic sector and is valued at $65 million.