Open to Imports
  • The total market size for organic packaged food and beverages in Denmark in 2017 is US$92.6mn, making the country the 10th largest market in the world by value.
  • Per capita spending on organic packaged food and beverages in Denmark is US$137.87, which ranks as the 1st largest spending per capita in the world.
  • The largest company by sales in organic packaged food and beverages is Arla Foods Amba, which maintains 18.7% of total sales, followed by Thise Mejeri Amba and Midsona AB.
  • Organic packaged food and beverages in Denmark will see moderate year-on-year growth of 6% in 2018. This is greater than the rest of the Western Europe region, which will experience slightly less than 6% year-on-year growth in 2018.
  • Denmark maintains a market size for organic packaged food and beverages of US$792.6mn in 2017, which is 2.0% of global category sales.
  • Within the Western Europe region, Germany, France, the UK, Italy, Sweden and the Netherlands all surpass Denmark in total value sales of organic packaged food and beverages.
  • Denmark will experience moderate forecast growth of sales of organic packaged food and beverages, at a 5.1% CAGR from 201–2022.

QUALITATIVE ANALYSIS

Quick Facts

  • The total market size for organic packaged food and beverages in Denmark in 2017 is US$792.6mn, making the country the 10th largest market in the world by value.
  • Once a largely urban phenomenon, the popularity of organic products in Denmark has spread to rural areas of the country.
  • Organic food and beverage sales continue to grow due to increasing consumer demand and increased availability of products at discounters and internet retailers.

Market Trends

Competitive Landscape

  • Denmark-based Arla Foods is the organic food and beverages market leader in Denmark, with 18.7% value share, due in large part to the popularity of its organic dairy products, followed by fellow Danish company Thise Mejeri with 15.0% value share.
  • Private label organic packaged food and beverages accounted for a healthy 17.9% value share in 2017, down slightly from 18.0% in 2016 as major brands released popular new products.

Prospects and Growth Opportunity

  • As consumer acceptance of and demand for organic products is expected to rise, organic packaged food and beverages will become more mainstream and more accessible to Danish consumers, contributing to growth.
  • Competition from gluten-free and lactose-free products, which even consumers that do not have intolerances find fashionable, poses a threat to sales growth in the near term.
  • Spreads are projected to post the highest sales value growth rate among organic packaged food categories through 2022, and concentrates are projected to be the fastest-growing organic beverages category.

General Health & Wellness Trends

QUANTITATIVE ANALYSIS

Organic packaged food & beverage data

Data type

Unit

2014

2015

2016

2017

2018

2019

2020

CAGR
(14-17)

CAGR
(17-20)

 

 

 

 

 

 

 

 

 

 

 

Health & wellness products consumption

USD million

     3,228.4

     3,311.9

     3,444.1

     3,589.4

     3,685.8

     3,778.3

     3,873.5

3.6%

2.6%

Organic packaged food and beverages consumption

USD million

        634.7

        676.1

        732.1

        792.6

        840.3

        883.4

        931.1

7.7%

5.5%

Organic packaged food consumption

USD million

        551.3

        573.4

        611.5

        653.1

        680.2

        704.0

        725.4

5.8%

3.6%

Organic beverages consumption

USD million

          83.4

        102.7

        120.6

        139.5

        160.1

        179.5

        205.7

18.7%

13.8%

Organic packaged food and beverages consumption as a % of total health & wellness products consumption

%

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

-

-

Economic & demographic data

Data type

Unit

2014

2015

2016

2017

2018

2019

2020

 

 

 

 

 

 

 

 

 

Total population

million

            5.6

            5.7

            5.7

            5.7

            5.8

            5.8

            5.8

% Middle and upper class of total population

%

            0.3

            0.3

            0.3

            0.3

            0.3

            0.3

            0.3

% Population aged 65+

%

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

% Population aged 0-14

%

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

% Population with higher education degrees

%

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

Average number of children per household

children

            0.4

            0.4

            0.4

            0.4

            0.4

            0.4

            0.4

GDP per capita

USD per capita

   53,337.4

   54,261.1

   54,840.5

   56,570.4

   57,196.9

   57,809.6

   58,418.6

Consumer expenditure per capita (US$)

USD per capita

   24,465.5

   24,940.1

   25,411.5

   25,964.9

   26,241.7

   26,599.5

   27,012.1

Consumer expenditure per capita on food and non-alcoholic beverages (US$)

USD per capita

     2,800.9

     2,817.9

     2,874.3

     2,930.2

     2,945.9

     2,964.6

     2,987.6

Retailer & City Data

Data category

Rank

City/retailer

Population
(mns)

 

 

 

 

Top cities by population (2015)

1

Copenhagen

         1.8

Top cities by population (2015)

2

Arhus

         0.4

Top cities by population (2015)

3

Odense

         0.3

Top cities by population (2015)

4

Aalborg

         0.2

Top cities by population (2015)

5

Esbjerg

         0.1

Top grocery retailers by sales (2015)

1

Netto

 -

Top grocery retailers by sales (2015)

2

SuperBrugsen

 -

Top grocery retailers by sales (2015)

3

Føtex

 -

Top grocery retailers by sales (2015)

4

Bilka

 -

Top grocery retailers by sales (2015)

5

Fakta

 -

USDA GATS data

Rank

2015

2014

2013

2012

  Export Value (US$, thousands)

1

-

Coffee Roast

6.0

-

Blueberries

30.0

2

-

Tomato Sauce

3.0

-

Cucumbers

3.0

Total

-

9.0

-

33.0

Policy Information

Government Agency(s)/Competent Authority

Authorized Government Agency(s): 

European Union (EU) Member States retain the authority to determine additional requirements for production within their country. They can also determine exceptions due to catastrophic circumstances, but cannot restrict access to products in compliance with EU regulations. In addition, the EC delegates most authority for the administration of organic programs to the Member States.

Organic Regulations and/or Standards

Name(s) of Regulation and/or Standard: 

The European Union has an Equivalency Agreement with the United States.

General requirements; repeal of previous organic regulations: EC 834/2007 (.pdf in English)

Detailed rules on production, labeling and control including its first amendment on production rules for organic yeast: EC 889/2008 (.pdf in English)amended by (EU) No 1358/2014 (see below).

Rules concerning imported products: EC1235/2008 (.pdf in English)
Feburary 2013 amendment concerning imported products: (EU) No 125/2013 (.pdf in English)

Rules on organic aquaculture and seaweed production - Amendment in 2009 - implemented in 2010: EC 710/2009 (.pdf in English)
Organic aquaculture and seaweed production updates (EU) No 1358/2014 effective January 1, 2015.

Detailed rules on organic wine: Regulation No 203/2012 (web; in English)

Date of Implementation: 

1992

Regulation and/or Standard Scope: 

EU standards cover crop, livestock and processing. Farm and handling plans are required, as well as detailed record keeping and detailed livestock feed standards. Specific standards are included for aquaculture, seaweed, yeast, bees, and mushrooms. Criteria for determining allowed materials include consistency with the objectives and principles of organic farming, and materials must be of plant, animal, microbial or mineral origin. Synthetic substances, however, may be used when they replicate the natural sources and when they are approved for organic production in the EU.

Imported Products Requirements

Imported Products: 

EU requires that imported organic products meet EU standards. Non-EU organic products must include country of origin labeling if they wish to use the EU organic logo. Use of the EU organic logo is not required for products from outside the EU.

Certification and Accreditation

Certification: 

The EC requires organic certification for all those involved in production and handling, including importers. EC requires ALL processing operations to be certified, even if those products are below the 95% threshold for the "Organic" label.

EC delegates the authority for investigations, non compliance, mediation, and testing, as well as reporting, exclusion from organic sale, emergency treatments and appeals to the Member States in accordance with their respective control system plans.

The EC allows private sector standards for the product categories, such as cosmetics and textiles, which are not fully regulated by the EC. In the EU certifiers (control bodies) can require additional organic crop, livestock and processing standards in association with the use of their certification seal.

List of control authorities and control bodies operating in third countries 

Other control bodies

Accreditation: 

Each EU Member State accredits certification bodies.

Additionally, the EU vests the authority for exchanging information on "infringements and irregularities" (enforcement) to certifiers through the Member State control systems as the vehicle to remove non-compliant product from the marketplace. However, it is not clear how, or when, an organic certificate can or will be revoked.

In addition to the EC organic regulations for certification and accreditation procedures, the requirements of EN 45011 and ISO Guide 65 for accreditation must be met.

Definitions

Review definitions of terminology included in this website.