Open to Imports
  • The total market size for organic packaged food and beverages in France in 2017 is US$3,093.1mn, making the country the 3rd largest market in the world by value.
  • Per capita spending on organic packaged food and beverages in France is US$47.69, which is the 8th largest spending per capita in the world.
  • Artisanal producers collectively hold the largest market share at 12.2% of total sales, followed by Koninklijke Wessanen NV and Groupe Lactalis.
  • Organic packaged food and beverages in France will see strong year-on-year growth of close to 9% in 2018. This is higher than the rest of the Western Europe region, which will experience slightly less than 6% year-on-year growth in 2018.
  • France maintains a market size for organic packaged food and beverages of US$3,093.1mn in 2017, which is 7.7% of global category sales.
  • Within the Western Europe region, only Germany surpasses France in total value sales of organic packaged food and beverages.
  • France will experience moderate forecast growth of sales of organic packaged food and beverages, at a 7.0% CAGR from 2017–2022.

QUALITATIVE ANALYSIS

Quick Facts

  • The total market size for organic packaged food and beverages in France in 2017 is US$3,093.1mn, making the country the 3rd largest market in the world by value.
  • Local artisanal producers are key players in the French organic food and beverage landscape.
  • However, major grocery retailers have expanded their organic offerings to satisfy demand.

Market Trends

Competitive Landscape

  • The organic packaged food and beverage landscape in France is fragmented and very competitive.
  • Local artisanal producers are collectively key players in the market with 12.2% value share of the combine organic packaged food and beverage market in France.
  • Among branded product sales Koninklijke Wessanen NV surpassed Lactalis Groupe as the market leader in organic packaged food in 2017 with 4.5% value share, and Britvic Plc was the leader in organic beverages with 15.3% value share.

Prospects and Growth Opportunity

  • The sales value of organic packaged food and beverages is expected to grow over the coming years, but annual growth rates are projected to decelerate as the market matures.
  • More competition, new entrants into the market, and the increasing importance of private-label organic food and beverages will put downward pressure on unit prices.
  • Breakfast cereals is projected to remain the fastest growing organic packaged food category through 2022, and tea will post the highest growth rate among organic beverages.

General Health & Wellness Trends

General Economic & Demographic Landscape

Economy:

  • France is the largest agricultural producer in the EU, but the agricultural sector represents only a small portion of GDP.
  • France’s economic growth has been unimpressive in the past few years. Fiscal problems, declining labor productivity and high unemployment are concerns for policy makers.
  • Real GDP grew by 1.8% in 2017, and annual growth rates of between 1.5% and 2.0% are projected through 2022.

Population demographics:

  • In 2017 the population of France was 64.9 million, about 6.0 million more than in 2000.
  • The French population is aging, and the number of those over 65 years of age will rise to 23.1% of the population by 2030.
  • The fertility rate is rising but is still slightly below replacement level, which could lead to pressures on the French pension system and economy in the long term.

Income & expenditure:

  • Total disposable income will increase by an average annual rate of 1.5% from 2017 to 2030.
  • During the 2017-2030 period, total consumer expenditure will grow at an average annual rate of 1.5%.
  • Health goods and medical services and education will two of the most dynamic spending categories through 2030.
  • France’s savings ratio is much higher than the regional average, and is projected to continue to be so through 2030.

QUANTITATIVE ANALYSIS

Organic packaged food & beverage data

Data type

Unit

2014

2015

2016

2017

2018

2019

2020

CAGR
(14-17)

CAGR
(17-20)

 

 

 

 

 

 

 

 

 

 

 

Health & wellness products consumption

USD million

   20,277.6

   20,566.6

   20,846.1

   21,293.4

   21,633.4

   21,976.1

   22,325.8

1.6%

1.6%

Organic packaged food and beverages consumption

USD million

     2,287.8

     2,482.8

     2,793.5

     3,093.1

     3,370.0

     3,631.7

     3,883.3

10.6%

7.9%

Organic packaged food consumption

USD million

     1,914.5

     2,075.8

     2,347.2

     2,602.1

     2,843.2

     3,074.9

     3,299.8

10.8%

8.2%

Organic beverages consumption

USD million

        373.2

        407.0

        446.3

        491.0

        526.8

        556.8

        583.5

9.6%

5.9%

Organic packaged food and beverages consumption as a % of total health & wellness products consumption

%

            0.1

            0.1

            0.1

            0.1

            0.2

            0.2

            0.2

-

-

Economic & demographic data

Data type

Unit

2014

2015

2016

2017

2018

2019

2020

 

 

 

 

 

 

 

 

 

Total population

million

          64.0

          64.3

          64.6

          64.9

          65.1

          65.3

          65.6

% Middle and upper class of total population

%

            0.3

            0.3

            0.3

            0.3

            0.3

            0.3

            0.3

% Population aged 65+

%

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

% Population aged 0-14

%

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

% Population with higher education degrees

%

            0.3

            0.3

            0.3

            0.3

            0.3

            0.3

            0.3

Average number of children per household

children

            0.5

            0.5

            0.5

            0.5

            0.5

            0.5

            0.5

GDP per capita

USD per capita

   37,802.2

   38,433.3

   38,882.1

   39,731.9

   40,390.0

   40,959.4

   41,466.7

Consumer expenditure per capita (US$)

USD per capita

   20,212.1

   20,432.1

   20,752.3

   21,103.1

   21,358.9

   21,608.7

   21,841.0

Consumer expenditure per capita on food and non-alcoholic beverages (US$)

USD per capita

     2,686.7

     2,724.8

     2,778.6

     2,827.3

     2,862.2

     2,896.1

     2,928.0

Retailer & City Data

Data category

Rank

City/retailer

Population
(mns)

 

 

 

 

Top cities by population (2017)

1

Paris

           11.8

Top cities by population (2017)

2

Marseille

             2.0

Top cities by population (2017)

3

Lyon

             1.8

Top cities by population (2017)

4

Lille

             1.3

Top cities by population (2017)

5

Toulouse

             1.3

Top grocery retailers by sales (2017)

1

E Leclerc

 -

Top grocery retailers by sales (2017)

2

Intermarché

 -

Top grocery retailers by sales (2017)

3

Carrefour

 -

Top grocery retailers by sales (2017)

4

Auchan

 -

Top grocery retailers by sales (2017)

5

Super U

 -

USDA GATS data

Rank

2017

2016

2015

2014

  Export Value (US$, thousands)

1

Head Lettuce

Carrots

1,594.0

Asparagus

13.0

Coffee Roast

13.0

2

Grapes

Head Lettuce

Coffee Roast

12.0

-

Total

2,494.0

1,669.0

25.0

13.0

Policy Information

Government Agency(s)/Competent Authority

Authorized Government Agency(s): 

European Union (EU) Member States retain the authority to determine additional requirements for production within their country. They can also determine exceptions due to catastrophic circumstances, but cannot restrict access to products in compliance with EU regulations. In addition, the EC delegates most authority for the administration of organic programs to the Member States.

Agency(s) Contact Information: 

Organic Regulations and/or Standards

Name(s) of Regulation and/or Standard: 

The European Union has an Equivalency Agreement with the United States.

General requirements; repeal of previous organic regulations: EC 834/2007 (.pdf in English)

Detailed rules on production, labeling and control including its first amendment on production rules for organic yeast: EC 889/2008 (.pdf in English)amended by (EU) No 1358/2014 (see below).

Rules concerning imported products: EC1235/2008 (.pdf in English)
Feburary 2013 amendment concerning imported products: (EU) No 125/2013 (.pdf in English)

Rules on organic aquaculture and seaweed production - Amendment in 2009 - implemented in 2010: EC 710/2009 (.pdf in English) 
Organic aquaculture and seaweed production updates (EU) No 1358/2014 effective January 1, 2015.

Detailed rules on organic wine: Regulation No 203/2012 (web; in English)

 

 

Date of Implementation: 

1992

Regulation and/or Standard Scope: 

EU standards cover crop, livestock and processing. Farm and handling plans are required, as well as detailed record keeping and detailed livestock feed standards.  Specific standards are included for aquaculture, seaweed, yeast, bees, and mushrooms. Criteria for determining allowed materials include consistency with the objectives and principles of organic farming, and materials must be of plant, animal, microbial or mineral origin. Synthetic substances, however, may be used when they replicate the natural sources and when they are approved for organic production in the EU.

Imported Products Requirements

Imported Products: 

EU requires that imported organic products meet EU standards. Non-EU organic products must include country of origin labeling if they wish to use the EU organic logo. Use of the EU organic logo is not required for products from outside the EU.

Certification and Accreditation

Certification: 

The EC requires organic certification for all those involved in production and handling, including importers. EC requires ALL processing operations to be certified, even if those products are below the 95% threshold for the "Organic" label.

EC delegates the authority for investigations, non compliance, mediation, and testing, as well as reporting, exclusion from organic sale, emergency treatments and appeals to the Member States in accordance with their respective control system plans.

The EC allows private sector standards for the product categories, such as cosmetics and textiles, which are not fully regulated by the EC.  In the EU certifiers (control bodies) can require additional organic crop, livestock and processing standards in association with the use of their certification seal.

List of control authorities and control bodies for equivalence 

Control bodies in the European Union

Accreditation: 

Each EU Member State accredits certification bodies.

Additionally, the EU vests the authority for exchanging information on "infringements and irregularities" (enforcement) to certifiers through the Member State control systems as the vehicle to remove non-compliant product from the marketplace.  However, it is not clear how, or when, an organic certificate can or will be revoked.

In addition to the EC organic regulations for certification and accreditation procedures, the requirements of EN 45011 and ISO Guide 65 for accreditation must be met.

Definitions

Review definitions of terminology included in this website.