Open to Imports
  • The total market size for organic packaged food and beverages in Italy in 2017 is US$1,756.6mn, making it the 5th largest market in the world by value.
  • Per capita spending on organic packaged food and beverages in Italy is US$28.99, which ranks as the 14th largest spending per capita in the world.
  • The largest company by sales in organic packaged food and beverages is Granlatte, which maintains 12% of total sales; it is followed by Rigoni di Asiago SpA and Idea Team Srl.
  • Organic packaged food and beverages in Italy will see strong year-on-year growth of 10% in 2018. This is much faster than the rest of the Western European region, which will experience 5%-6% year-on-year growth in 2018.
  • Italy maintains a market size for organic packaged food and beverages of US$1,756.6mn in 2017, which is 4.4% of global category sales.
  • Within the Western Europe region, only Germany and France surpass Italy in total value sales of organic packaged food and beverages.
  • Italy will experience moderate forecast growth of sales of organic packaged food and beverages, at an 8.5% CAGR from 2017–2022.

QUALITATIVE ANALYSIS

Quick Facts

  • The total market size for organic packaged food and beverages in Italy in 2017 is US$1,756.6mn, making it the 5th largest market in the world by value.
  • Italy is seeing an organic food boom in terms of both production and sales.
  • Italian companies dominate the landscape, but some foreign companies have carved out small market shares.

Market Trends

Competitive Landscape

  • The organic food and beverages landscape in Italy is fragmented and competitive.
  • Domestic players dominate, but some foreign companies have managed to carve out small value shares.
  • Italian company Granlatte Societá Cooperativa Agricola is the market leader with a 12.0% value share, followed by Rigoni di Asiago SpA at 5.2% value share.

Prospects and Growth Opportunity

  • Organic packaged food sales are projected to post strong growth in coming years as Italian consumers increasingly demand for natural food products.
  • Organic beverages sales growth will still be slower than that of organic packaged food, but it will accelerate as consumers increasingly opt for quality over quantity when purchasing coffee, tea, chocolate-based powdered drinks and fruit/vegetable juice.
  • Among organic packaged food categories, rice, pasta and noodles is projected to record the highest value sales growth rate through 2022, and coffee is expected to be the fastest-growing organic beverage category.

General Health & Wellness Trends

General Economic & Demographic Landscape

Economy:

  • Italy is slowly emerging from a along and deep recession.
  • Real GDP grew by 1.5% in 2017 and is projected to grow by 1.2% in 2018, driven by a rise in fixed investment and export growth.
  • In 2017 inflation was 1.3%, and the same rate is expected in 2018.

Population demographics:

  • In 2017 Italy’s population totaled 60.6 million, which represented an increase of 3.7 million over the figure for 2000.
  • Italy’s population is rapidly aging, with the median age in 2017 at 45.9 years—5.8 years older than the figure in 2000 and significantly higher than the regional average.
  • The fertility rate is 1.4 births per female, which is below the replacement level. This rate is projected to edge up to 1.5 births per female by 2030.
  • Recent population gains are due almost entirely to immigration.

Income & expenditure:

  • In 2017 per capita consumer expenditure totaled EUR17,147 (US$18,967) and is projected to increase by 1.2% in real terms in 2018.
  • Per capita disposable income in 2017 was EUR18,289 (US$20,230) and will increase by 0.8% in 2018.

QUANTITATIVE ANALYSIS

Organic packaged food & beverage data

Data type

Unit

2014

2015

2016

2017

2018

2019

2020

CAGR
(14-17)

CAGR
(17-20)

 

 

 

 

 

 

 

 

 

 

 

Health & wellness products consumption

USD million

   14,898.0

   15,501.6

   15,845.8

   16,306.8

   16,720.2

   17,172.2

   17,654.1

3.1%

2.7%

Organic packaged food and beverages consumption

USD million

     1,259.3

     1,419.9

     1,585.6

     1,756.6

     1,929.9

     2,108.3

     2,284.9

11.7%

9.2%

Organic packaged food consumption

USD million

     1,165.7

     1,321.6

     1,473.4

     1,637.0

     1,804.4

     1,978.2

     2,151.3

12.0%

9.5%

Organic beverages consumption

USD million

          93.6

          98.3

        112.2

        119.6

        125.4

        130.1

        133.7

8.5%

3.8%

Organic packaged food and beverages consumption as a % of total health & wellness products consumption

%

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

-

-

Economic & demographic data

Data type

Unit

2014

2015

2016

2017

2018

2019

2020

 

 

 

 

 

 

 

 

 

Total population

million

          60.8

          60.8

          60.7

          60.6

          60.5

          60.5

          60.5

% Middle and upper class of total population

%

            0.3

            0.3

            0.3

            0.3

            0.3

            0.3

            0.3

% Population aged 65+

%

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

% Population aged 0-14

%

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

% Population with higher education degrees

%

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

Average number of children per household

children

            0.4

            0.4

            0.4

            0.4

            0.4

            0.3

            0.3

GDP per capita

USD per capita

   30,071.5

   30,627.3

   31,220.0

   31,966.8

   32,437.0

   32,835.0

   33,185.7

Consumer expenditure per capita (US$)

USD per capita

   18,426.9

   18,830.4

   19,164.3

   19,783.3

   20,052.7

   20,284.3

   20,512.2

Consumer expenditure per capita on food and non-alcoholic beverages (US$)

USD per capita

     2,633.7

     2,689.1

     2,736.9

     2,833.0

     2,878.5

     2,917.3

     2,952.8

Retailer & City Data

Data category

Rank

City/retailer

Population
(mns)

 

 

 

 

Top cities by population (2017)

1

Milan

             4.6

Top cities by population (2017)

2

Rome

             4.1

Top cities by population (2017)

3

Naples

             3.6

Top cities by population (2017)

4

Turin

             2.3

Top cities by population (2017)

5

Bologna

             1.0

Top grocery retailers by sales (2017)

1

Conad

 -

Top grocery retailers by sales (2017)

2

Esselunga

 -

Top grocery retailers by sales (2017)

3

Ipercoop

 -

Top grocery retailers by sales (2017)

4

Coop

 -

Top grocery retailers by sales (2017)

5

Eurospin

 -

USDA GATS data

Rank

2017

2016

2015

2014

  Export Value (US$, thousands)

1

-

Coffee Roast

74.0

Coffee Roast

27.0

Coffee Roast

77.0

2

-

-

-

Cabbage

7.0

Total

34.0

74.0

27.0

84.0

Policy Information

Government Agency(s)/Competent Authority

Authorized Government Agency(s): 

European Union (EU) Member States retain the authority to determine additional requirements for production within their country. They can also determine exceptions due to catastrophic circumstances, but cannot restrict access to products in compliance with EU regulations. In addition, the EC delegates most authority for the administration of organic programs to the Member States.

Agency(s) Contact Information: 

 

Organic Regulations and/or Standards

Name(s) of Regulation and/or Standard: 

The European Union has an Equivalency Agreement with the United States.

General requirements; repeal of previous organic regulations: EC 834/2007 (.pdf in English)

Detailed rules on production, labeling and control including its first amendment on production rules for organic yeast: EC 889/2008 (.pdf in English)amended by (EU) No 1358/2014 (see below).

Rules concerning imported products: EC1235/2008 (.pdf in English)
Feburary 2013 amendment concerning imported products: (EU) No 125/2013 (.pdf in English)

Rules on organic aquaculture and seaweed production - Amendment in 2009 - implemented in 2010: EC 710/2009 (.pdf in English) 
Organic aquaculture and seaweed production updates (EU) No 1358/2014 effective January 1, 2015.

Detailed rules on organic wine: Regulation No 203/2012 (web; in English)

Date of Implementation: 

1992

Regulation and/or Standard Scope: 

EU standards cover crop, livestock and processing. Farm and handling plans are required, as well as detailed record keeping and detailed livestock feed standards.  Specific standards are included for aquaculture, seaweed, yeast, bees, and mushrooms. Criteria for determining allowed materials include consistency with the objectives and principles of organic farming, and materials must be of plant, animal, microbial or mineral origin. Synthetic substances, however, may be used when they replicate the natural sources and when they are approved for organic production in the EU.

Imported Products Requirements

Imported Products: 

EU requires that imported organic products meet EU standards. Non-EU organic products must include country of origin labeling if they wish to use the EU organic logo. Use of the EU organic logo is not required for products from outside the EU.

Certification and Accreditation

Certification: 

The EC requires organic certification for all those involved in production and handling, including importers. EC requires ALL processing operations to be certified, even if those products are below the 95% threshold for the "Organic" label.

EC delegates the authority for investigations, non compliance, mediation, and testing, as well as reporting, exclusion from organic sale, emergency treatments and appeals to the Member States in accordance with their respective control system plans.

The EC allows private sector standards for the product categories, such as cosmetics and textiles, which are not fully regulated by the EC.  In the EU certifiers (control bodies) can require additional organic crop, livestock and processing standards in association with the use of their certification seal.

List of control authorities and control bodies for equivalence 

Control bodies in the European Union

Accreditation: 

Each EU Member State accredits certification bodies.

Additionally, the EU vests the authority for exchanging information on "infringements and irregularities" (enforcement) to certifiers through the Member State control systems as the vehicle to remove non-compliant product from the marketplace.  However, it is not clear how, or when, an organic certificate can or will be revoked.

In addition to the EC organic regulations for certification and accreditation procedures, the requirements of EN 45011 and ISO Guide 65 for accreditation must be met.

Definitions

Review definitions of terminology included in this website.