- The total market size for organic packaged food and beverages in Peru in 2017 is US$0.3mn, making it the 50th largest market in the world by value.
- Per capita spending on organic packaged food and beverages in Peru is US$0.01, which ranks as the 50th largest spending per capita in the world.
- The largest company by sales in organic packaged food and beverages is RAM Industries SAC, which maintains 65.2% of total sales. It is followed by Pastificio Riscossa Flli Mastromauro Spa and Pastificio Attilio Mastromauro Pasta Granoro Srl.
- Organic packaged food and beverages sales value growth in Peru is projected to be slightly higher than in the Latin America region as a whole in 2018.
- Peru maintains a market size for organic packaged food and beverages of US$0.3mn in 2017, which is 0.001% of global category sales.
- Within the Latin America region, Brazil, Mexico, Colombia and Argentina all surpass Peru in total value sales of organic packaged food and beverages.
- Peru will experience strong forecast growth of sales of organic packaged food and beverages, at a 14.9% CAGR from 2017–2022.
QUALITATIVE ANALYSIS
Quick Facts
- The total market size for organic packaged food and beverages in Peru in 2017 is US$0.3mn, making it the 50th largest market in the world by value.
- Sales consist only of organic pasta and organic baby food.
- There is currently no market for organic beverages in Peru and no signs that there will be through 2021.
- The majority of Peruvian consumers are not familiar with the concept of organic production, and those who are tend to associate it with fruits and vegetables only.
General Health & Wellness Trends
- The obesity rate in Peru has been increasing, which has led the government to promote healthier lifestyles and eating habits, which is contributing to sales value growth for health and wellness products.
- Mid- to upper-income consumers, in particular, are increasingly health conscious and are increasingly opting to purchase food and beverages that are low in sugar.
- Traditional grocery retailers are losing ground to modern grocery retailers as distribution channels for health and wellness products.
- Peru’s improving economy has lead to increasing disposable income, which is also helping to drive sales value growth for health and wellness products.
General Economic & Demographic Landscape
Economy:
- Real GDP grew by 2.6% in 2017 and is projected to grow by 3.8% in 2018.
- The inflation rate in 2017 was 2.8% and is projected to be 1.8% in 2018.
- Gains in private consumption, exports and infrastructure investment will support economic growth.
- Peru’s labor participation rate is one of the highest in Latin America, but more than 60% of workers are employed in the informal sector.
Population demographics:
- Peru’s population was 32.2 million in 2017, up by 6.3 million since 2000, but the rate of growth is steadily slowing.
- The population is expected to be about 36.9 million in 2030.
- The median age was 27.8 years in 2016 and is projected to rise to 32.4 years by 2030.
- Fertility plummeted from 5.0 births per female in 1980 to 2.4 by 2015. The rate of decline will decelerate in the future to reach 2.1 births per female in 2030.
Income & expenditure:
- During the 2017–2030 period, total disposable income will increase by a cumulative 60.0% in real terms, growing at an average annual rate of 3.7%.
- The country’s middle class is expanding robustly, but income inequality remains high, resulting in stark contrasts in the spending patterns of rich and poor households.
- Consumer expenditure per capita has been steadily rising. In 2016 it amounted to US$4,055, and real gains of 3.7 per year on average are expected in the 2017-2030 period.
QUANTITATIVE ANALYSIS
Organic packaged food & beverage data
|
Data type |
Unit |
2014 |
2015 |
2016 |
2017 |
2018 |
2019 |
2020 |
CAGR |
CAGR |
|
|
|
|
|
|
|
|
|
|
|
|
|
Health & wellness products consumption |
USD million |
1,358.1 |
1,517.7 |
1,671.1 |
1,841.7 |
1,957.8 |
2,067.5 |
2,172.8 |
10.7% |
5.7% |
|
Organic packaged food and beverages consumption |
USD million |
|
0.1 |
0.3 |
0.3 |
0.4 |
0.5 |
0.5 |
|
18.6% |
|
Organic packaged food consumption |
USD million |
|
0.1 |
0.3 |
0.3 |
0.4 |
0.5 |
0.5 |
|
18.6% |
|
Organic beverages consumption |
USD million |
- |
- |
- |
- |
- |
- |
- |
|
|
|
Organic packaged food and beverages consumption as a % of total health & wellness products consumption |
% |
- |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
- |
- |
Economic & demographic data
|
Data type |
Unit |
2014 |
2015 |
2016 |
2017 |
2018 |
2019 |
2020 |
|
|
|
|
|
|
|
|
|
|
|
Total population |
million |
31.0 |
31.4 |
31.8 |
32.2 |
32.6 |
32.9 |
33.3 |
|
% Middle and upper class of total population |
% |
0.2 |
0.2 |
0.2 |
0.2 |
0.2 |
0.2 |
0.2 |
|
% Population aged 65+ |
% |
0.1 |
0.1 |
0.1 |
0.1 |
0.1 |
0.1 |
0.1 |
|
% Population aged 0-14 |
% |
0.3 |
0.3 |
0.3 |
0.3 |
0.3 |
0.3 |
0.3 |
|
% Population with higher education degrees |
% |
0.1 |
0.1 |
0.1 |
0.1 |
0.1 |
0.1 |
0.1 |
|
Average number of children per household |
children |
1.3 |
1.3 |
1.3 |
1.2 |
1.2 |
1.2 |
1.2 |
|
GDP per capita |
USD per capita |
5,709.1 |
5,988.6 |
6,366.2 |
6,685.8 |
6,859.6 |
7,038.6 |
7,216.1 |
|
Consumer expenditure per capita (US$) |
USD per capita |
3,753.4 |
3,989.8 |
4,214.4 |
4,381.0 |
4,509.5 |
4,625.5 |
4,753.2 |
|
Consumer expenditure per capita on food and non-alcoholic beverages (US$) |
USD per capita |
974.0 |
1,044.6 |
1,110.4 |
1,153.5 |
1,184.7 |
1,211.0 |
1,238.8 |
Retailer & City Data
|
Data category |
Rank |
City/retailer |
Population |
|
|
|
|
|
|
Top cities by population (2017) |
1 |
Lima |
10.2 |
|
Top cities by population (2017) |
2 |
Trujillo |
1.0 |
|
Top cities by population (2017) |
3 |
Arequipa |
1.0 |
|
Top cities by population (2017) |
4 |
Chiclayo |
0.8 |
|
Top cities by population (2017) |
5 |
Piura |
0.5 |
|
Top grocery retailers by sales (2017) |
1 |
Plaza Vea |
- |
|
Top grocery retailers by sales (2017) |
2 |
Tottus |
- |
|
Top grocery retailers by sales (2017) |
3 |
Metro |
- |
|
Top grocery retailers by sales (2017) |
4 |
Wong |
- |
|
Top grocery retailers by sales (2017) |
5 |
Vivanda |
- |
USDA GATS data
|
Rank |
2017 |
2016 |
2015 |
2014 |
|---|---|---|---|---|
| Export Value (US$, thousands) | ||||
|
1 |
Apples 547.0 |
Apples 295.0 |
Peas 1,780.0 |
Oranges 133.0 |
|
2 |
Peppers |
Spinach |
Oranges 252.0 |
Apples 86.0 |
|
3 |
Pears 62.0 |
Pears |
Apples 56.0 |
Coffee Roast 28.0 |
|
4 |
- |
Oranges 17.0 |
Coffee Roast 34.0 |
Tomato Sauce 25.0 |
|
5 |
- |
Coffee Roast 3.0 |
Tomato Sauce 20.0 |
Strawberries 8.0 |
|
Total |
2,313.0 |
1,164.0 |
2,142.0 |
280.0 |
Policy Information
Government Agency(s)/Competent Authority
Authorized Government Agency(s):
The National Agricultural Sanitary and Phytosanitary Service (Servicio Nacional de Sanidad Agraria; SENASA) is the national competent authority to implement and supervise the national control system.
Its Farming, Livestock and Food Safety Inputs Office is responsible for registration and supervision of organic certification.
Agency(s) Contact Information:
SENASA - PERU Headquarters
Av. La Molina Nº 1915
Lima 12
La Molina, Lima-Perú Central
Phone: (51)-(1)-313 3300 Ext. 1400
Fax: (51)-(1)-340 1486
Website
Subdirección de Producción Orgánica
Director: Dr. Jorge Leonardo Jave Nakayo
Email: jjave@senasa.gob.pe or organicos@senasa.gob.pe
Organic information
Organic Regulations and/or Standards
Name(s) of Regulation and/or Standard:
The legal framework is given by the technical regulation for ecological products of 2003 (Resolución Ministerial No. 0076-2003-AG)
The Supreme Decree No. 044-2006-AG approved the Technical Regulation for Organic Products. The Supreme Decree No. 061-2006-AG establishes the National Register of Organic Certification of Organic Production.
In January 2008 law No. 29196 Promotion Act for the Production of Organic/Ecological Products was passed.
Supreme Decree No. 010-2012-AG. - Approves the Regulation of Law No. 29196 - Law on Promotion of Organic Production and Ecological
Link to download all four documents; .pdf; in Spanish.
There is still an ongoing process to develop and change the legislation especially for the introduction of alternative certification systems.
Date of Implementation:
Regulation and/or Standard Scope:
This technical regulation defines and regulates the production, processing, labeling, certification and commercialization of products, including plants, animals, apiculture, and wild products, named organic, biological as well as all its inflections and derivations, which from now on will be known generically as organic products. Group certification is included in the standards and control system.
Imported Products Requirements
Imported Products:
Products must orginate in a third country whose competent authority assesses that they have been produced using methods such as those in Peru’s regulations; or be in accordance with CAC/GL of the Codex Alimentarius; or comply with all the provisions of Peru’s regulations. Imports must be accompanied by an original transaction certificate.
Certification and Accreditation
Certification:
A list of registered certifiers is available.
Accreditation Method:
Accreditation:
SENASA - PERU
Additional Information
Additional Information:
USDA's GAIN Report Peru Exporter Guide (2017)
USDA's GAIN Report Food Processing Ingredients (2018)
USDA's GAIN Report Food Service - Hotel Restaurant Institutional (2018)
USDA's GAIN Report Peru Food and Agricultural Import Regulations and Standards - Narrative (2017)
USDA's GAIN Report Retail Foods Convenience trend driving opportunities in Peru's market (2018)
