• The Philippines rank 60th globally in terms of market size, with a value of US$59.9 mn in 2023, being the 17th largest consumer market in Asia Pacific. Looking ahead, the market is expected to grow at a constant CAGR of 8.7% through the forecast period, higher than the Asia Pacific average.

• Organic products in the Philippines represent roughly 0.1% of global demand and just 0.4% of the market in the Asia Pacific region, recording a per capita expenditure of US$0.5 in 2023.

• The Organic Packaged Food and Beverages category in the Philippines registered value growth of 14.3% in 2023 in current USD prices to record a market size of US$59.9 million. 
• Organic Packaged Food registered a historic CAGR in current USD prices from 2019 to 2023 of 14.5%, led by a CAGR of 31.0% in Organic Dairy Products and Alternatives.
• Organic Packaged Beverages registered a historic CAGR in current USD prices of 47.0%, with both categories within Organic Packaged Beverages combining for a value increase of US$2.2 million throughout the historic period.

• Health and wellness trends will accelerate and have a stronger impact on purchasing decisions, supported by educational initiatives from players and government. In addition, there will be further developments in plant-based options, following a trend that has been rising over the past three years. Within this niche, we will also see low fat, low sugar, low salt, high protein, and free from variants of some products.
• According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2024, 49% of consumers in the Philippines actively monitor what they eat to manage their weight, while 65% look for products that contain healthy ingredients in their food and beverages.

• Sales of organic products in the Philippines remain negligible due to products being too expensive as well as a lack of awareness among consumers. As a result, demand for organic packaged food and beverages remain confined to high-income individuals and fitness enthusiasts. 
• In major grocery retailers, organic brand options are usually limited. However, a selection of brands and products is generally available through health food stores, but the category remains a niche. Despite low interest in organic packaged food, Arla Organic Cream Cheese was introduced in 2021. This new product is said to be free from preservatives, GMOs, and artificial ingredients – it is among the few organic cream cheese options in the country.

• Within Organic Snacks, categories such as Organic Savoury Snacks or Organic Savoury Biscuits have experienced strong market growth. For the forecast period from 2023 to 2028, Organic Savoury Snacks is expected to continue leading the Organic Snacks landscape to reach US$11.2 million in 2028, following a constant CAGR of 10.9%. Organic Savoury Biscuits, in particular, is expected to reach a US$5.4 million market size in 2028, with a constant CAGR of 17.2%.
• Another category expecting high growth is Organic Rice, with a 4.2% constant CAGR from 2023 to 2028, reaching US$29.1 million in 2028, leading the Organic Staple Foods landscape.

• With more Filipinos becoming conscious of the nutritional impact of the food they consume, brands are responding by emphasizing the health benefits of their products and aligning their offerings with healthier lifestyle choices. This shift presents opportunities for manufacturers to develop premium products; however, they must continue to prioritize value for money, as consumers remain highly price-sensitive in the current economic climate, with players already focusing on maximizing distribution and fostering innovation.
• A proposed law in the Philippines aims to introduce front-of-pack warning labels on processed foods high in sugar, salt, and unhealthy fats, mirroring the strategy used for tobacco products. Rather than banning these items, the measure seeks to empower consumers to make healthier choices and address rising rates of obesity and diet-related diseases, particularly among children. While health advocates support the bill, some critics argue the labels may be too technical or stigmatizing, highlighting the need for clearer messaging and industry engagement.

Economy: 

• The Philippines’ economy is projected to grow in 2025, with real GDP growth expected to reach 5.6%, the same growth as in 2024. This growth has been driven by strong public spending and rising household consumption, supported by the Philippine central bank’s decision to cut its key interest rate as easing inflation provides room to stimulate the domestic economy.
• Growth is expected to continue, with real GDP growth expected to average 5.9% from 2025 to 2028.
• Inflation closed at 3.2% in 2024, with the rate expected to average 2.9% during the forecast period.

Population demographics: 

• The Philippines’ population reached 115.8 million in 2024 and is projected to grow by 0.8% to 116.8 million in 2025. The median age in the Philippines is younger than the average for Asia Pacific, with 27.9% of the population being aged 0-14 years old in 2024.
• The median age in the Philippines was recorded at 26.7 years in 2024, an increase of 1.6 years from 2020.

Income & expenditure: 

• The savings ratio in the Philippines stood at -3.5% of disposable income in 2024, the 3rd lowest for Asia Pacific and 7th lowest in the world, mainly due to pessimistic consumers yet to regain their pre-pandemic confidence level as they continue to brace for higher inflation and borrowing costs.
• Consumer expenditure per capita increased by 7.6% in 2024 in current USD terms. In constant USD, it is projected to grow at an average annual rate of 5.5% through 2028.

¹ Health and Wellness Definition: Health and wellness is the aggregation of organic packaged food and beverages, fortified/functional packaged food and beverages, naturally healthy packaged food and beverages, better for you packaged food and beverages and food intolerance products.

The above definition and more can be referenced from the definitions table at the end of the report.

² Economic and Demographic Data has been updated to reflect final 2024 estimates, therefore using 2024 as the base year for exchange rates and prices. 

³ Historic current prices and forecast constant 2024 prices.

Top 5 Cities By Population

Top 5 Grocery Retailers By Sales

Top 5 Export Commodities To Philippines

Note : Total organics is the sum of all exports in a particular year   

Authorized Government Agency(s):

Philippine Department of Agriculture's Bureau of Agriculture and Fisheries Standards (BAFS)

Agency(s) Contact Information:

Department of Agriculture
Bureau of Agriculture and Fisheries Standards (BAFS)
BPI Compound,
Visayas Ave, Diliman,
Quezon City, Philippines
Phone: (632) 455-2858
Fax: (632) 920.6131
Email: bafpsorganic@gmail.com
BAFS Organic Services
National Organic Agriculture Program

Name(s) of Regulation and/or Standard:

Republic Act 10068 or the Organic Agriculture Act of 2010 for the development and promotion of Philippine Organic Agriculture.
Implementing Rules and Regulations of Republic Act 10068

May 2020 Amendments to Republic Act 10068 or Organic Agriculture Act of 2010.  

National List of permitted Substances for Organic Agriculture

Philippine National Organic Aquaculture Standards (PNS/BAFS 112:2016). Standards for organic aquaculture feeds are also in development.

August 2014: Updated Philippine National Standard (PNS/BAFPS 07:2014 - Organic Agriculture) replaces PNS/BAFPS 07:2003.

Date of Implementation: 2002

Regulation and/or Standard Scope:

The PNS is a mandatory regulation for sectors involved in the production and marketing of organic agriculture. The PNS covers sub-standards consisting of six parts, conversion to organic agriculture, crop production, processing, livestock, special products including mushrooms and honey, and labeling. Aquaculture standards are also available.

Organic soil amendments and bio-control agents must be registered. 

BAFS offers checklists of requirements and for application forms for organic farms/producers, input producers, input products, bio control agents, and organic input importation or exportation permits.

Certification:

International certifiers doing business in the country, whether as sole or in partnership with local certifiers, must first secure clearance from the Organic Agriculture Division of the Department of Agriculture prior to any business transaction related to organic certification. List of accredited certifiers.

Accreditation Method:

Government

Accreditation:

Organic Agriculture Division of the Department of Agriculture serves as the chair of the National Accreditation Committee which accredits certifying bodies as prescribe in the guidelines.

Draft guidelines for operation and accreditation of a Participatory Guarantee System (PGS) as Organic Certifying Bodies (OCB) were published for consultation on May 3, 2020.

Reference Standards:

Harmonized with the IFOAM Basic Standards (IBS) and the Codex Alimentarius Standards for Organic Produce (CAC GL 32)

Additional Information:

U.S. International Trade Administration

USDA’s GAIN Report Philippines Exporter Guide (2024)
USDA’s GAIN Report Philippines Food Processing Ingredients (2022)
USDA's GAIN Report Philippines Retail Foods (2023)
USDA's GAIN Report Philippines Food Service - Hotel Restaurant Institutional (2023)
USDA's GAIN Report Shelf-Stable and Frozen Ready Meals Market Brief (2021)
USDA's GAIN Report Deli Shops Market Brief (2022)
USDA's GAIN Report Non-Alcoholic Beverages Market Brief (2022)
USDA's GAIN Report Wine Market Brief (2022)
USDA’s GAIN Report FAIRS Export Certificate Report Annual (2021)
USDA’s GAIN Report Food and Agricultural Import Regulations and Standards Export Certificate Report (2022)
USDA’s GAIN Report Food and Agricultural Import Regulations and Standards Country Report (2022)
USDA’s GAIN Report Guidance on Shipping Food and Agricultural Product Samples to the Philippines (2022)
USDA's GAIN Report Connecting Port to Plate amid Evolving Food Preferences (2023)