Open to Imports
  • The total market size for organic packaged food and beverages in Spain in 2017 is US$217.3mn, making it the 17h largest market in the world by value.
  • Per capita spending on organic packaged food and beverages in Spain is US$4.67, which ranks as the 24th largest spending per capita in the world.
  • The largest company by sales in organic packaged food and beverages is East West Tea Co LLC, which maintains 4.7% of total sales. It is followed by Valsoia SpA and Otsuka Holding Co Ltd.
  • Organic packaged food and beverages in Spain will see moderate year-on-year growth of 4%-5% in 2018. This is slightly slower than the rest of the Western Europe region, which will experience 5%-6% year-on-year growth in 2018.
  • Spain maintains a market size for organic packaged food and beverages of US$217.3mn in 2017, which represents 0.5% of global category sales.
  • Within the Western Europe region, Germany, France, the UK, Italy, Denmark, the Netherlands, Sweden, Belgium and Switzerland all surpass Spain in total value sales of organic packaged food and beverages.
  • Spain will experience moderate forecast growth of sales of organic packaged food and beverages, at a 4.3% CAGR from 2017–2022.

QUALITATIVE ANALYSIS

Quick Facts

  • The total market size for organic packaged food and beverages in Spain in 2017 is US$217.3mn, making it the 17th largest market in the world by value.
  • Organic packaged food and beverages are generally priced higher than standard products in Spain, and as the economy has improved, consumers are proving more willing to pay the higher prices for organic products.
  • Most multinational companies have not launched organic extensions of their flagship brands in Spain, due in large part to the fact that organic products still represent a small fraction of overall packaged food and beverages sales in the market.

Market Trends

Competitive Landscape

  • The organic food and beverages landscape in Spain is highly fragmented.
  • US-based East West Tea Co LLC is the market leader with just a 4.7% value share in 2017, followed by Italy-based Valsoia SpA with 4.0%.
  • Private label products accounted for 27.6% of organic packaged food and beverages sales value in 2017.
  • Most multinational companies have not launched organic extensions of their flagship brands in Spain, due in large part to the fact that organic products still represent a small fraction of overall packaged food and beverages sales in the market.
  • However, in 2016 Groupe Danone launched an organic yogurt under its Las 2 Vacas brand in Spain; if the product proves popular, it could open the door to additional organic dairy extensions from Groupe Danone and other multinational competitors.

Prospects and Growth Opportunity

  • Organic packaged food and beverages sales in Spain are projected to continue to grow in coming years, as the economy improves and consumers become increasingly focused on sustainability and healthy diets.
  • Among organic packaged food categories, baby food is projected to record particularly strong sales growth in coming years, as is fruit/vegetable juice in the organic beverages space.
  • It is highly likely that the availability of organic packaged food in supermarkets and hypermarkets will expand considerably, which could further increase consumer awareness of organic products and prompt manufacturers to launch new products.
  • The expansion of private label organic beverages will put downward pressure on prices in the medium term.

General Health & Wellness Trends

General Economic & Demographic Landscape

Economy:

  • After its worst economic crisis since World War II, growth returned to Spain in 2014. The rebound broadened in 2015, and Spain outperformed most of its European peers in 2016. By 2017, real GDP surpassed its pre-crisis peak.
  • Real GDP grew by 3.1% in 2017, and 2.7% growth is expected in 2018, weighed down by the political crisis in Catalonia.
  • In 2017 the unemployment rate was 17.0%, and it is projected to drop to 14.2% in 2018.

Population demographics:

  • Spain’s population was 46.5 million in 2017, up from 40.5 million in 2000.
  • The population is projected to fall to 46.2 million by 2030.
  • Spain’s population is aging rapidly. In 2017 the median age was 43.2 years, and by 2030 the median age will rise to 49.0 years.

Income & expenditure:

  • Disposable income per capita was US$16,871 in 2017, and 2.7% growth in real terms is expected in 2018.
  • Consumer expenditure per capita was US$16,290 in 2017, and 3.0% growth in real terms is expected in 2018.
  • Communications and health and medical goods are expected to be the fastest-growing expenditure categories during the 2018-2030 period.

QUANTITATIVE ANALYSIS

Organic packaged food & beverage data

Data type

Unit

2014

2015

2016

2017

2018

2019

2020

CAGR
(14-17)

CAGR
(17-20)

 

 

 

 

 

 

 

 

 

 

 

Health & wellness products consumption

USD million

   14,196.8

   14,523.3

   14,789.0

   15,022.5

   15,253.0

   15,498.7

   15,786.2

1.9%

1.7%

Organic packaged food and beverages consumption

USD million

        182.8

        193.3

        205.1

        217.3

        227.6

        237.2

        247.0

5.9%

4.4%

Organic packaged food consumption

USD million

        142.5

        151.3

        159.5

        168.2

        176.0

        183.4

        191.2

5.7%

4.4%

Organic beverages consumption

USD million

          40.3

          42.0

          45.7

          49.2

          51.6

          53.8

          55.8

6.9%

4.3%

Organic packaged food and beverages consumption as a % of total health & wellness products consumption

%

            0.0

            0.0

            0.0

            0.0

            0.0

            0.0

            0.0

-

-

Economic & demographic data

Data type

Unit

2014

2015

2016

2017

2018

2019

2020

 

 

 

 

 

 

 

 

 

Total population

million

          46.5

          46.4

          46.4

          46.5

          46.6

          46.6

          46.6

% Middle and upper class of total population

%

            0.3

            0.3

            0.3

            0.3

            0.3

            0.4

            0.4

% Population aged 65+

%

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

% Population aged 0-14

%

            0.2

            0.2

            0.2

            0.2

            0.1

            0.1

            0.1

% Population with higher education degrees

%

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

Average number of children per household

children

            0.5

            0.4

            0.4

            0.4

            0.4

            0.4

            0.4

GDP per capita

USD per capita

   25,147.0

   26,204.3

   27,144.5

   28,243.9

   28,930.2

   29,566.6

   30,139.9

Consumer expenditure per capita (US$)

USD per capita

   15,176.0

   15,615.9

   16,092.9

   16,842.9

   17,232.4

   17,630.8

   17,993.0

Consumer expenditure per capita on food and non-alcoholic beverages (US$)

USD per capita

     2,022.7

     2,092.7

     2,181.0

     2,292.7

     2,346.4

     2,392.6

     2,426.5

Retailer & City Data

Data category

Rank

City/retailer

Population
(mns)

 

 

 

 

Top cities by population (2017)

1

Madrid

             6.5

Top cities by population (2017)

2

Barcelona

             5.5

Top cities by population (2017)

3

Valencia

             1.6

Top cities by population (2017)

4

Seville

             1.4

Top cities by population (2017)

5

Bilbao

             1.1

Top grocery retailers by sales (2017)

1

Mercadona

 -

Top grocery retailers by sales (2017)

2

Dia

 -

Top grocery retailers by sales (2017)

3

Carrefour

 -

Top grocery retailers by sales (2017)

4

Lidl

 -

Top grocery retailers by sales (2017)

5

Alcampo

 -

USDA GATS data

Rank

2017

2016

2015

2014

  Export Value (US$, thousands)

1

Strawberries

Grapefruit

Strawberries

610.0

Coffee Roast

106.0

2

-

Strawberries

Peas

90.0

Tomato Sauce

4.0

3

-

Coffee Roast

10.0

-

-

Total

501.0

37.0

700.0

110.0

Policy Information

Government Agency(s)/Competent Authority

Authorized Government Agency(s): 

European Union (EU) Member States retain the authority to determine additional requirements for production within their country. They can also determine exceptions due to catastrophic circumstances, but cannot restrict access to products in compliance with EU regulations. In addition, the EC delegates most authority for the administration of organic programs to the Member States.

Agency(s) Contact Information: 

 

Organic Regulations and/or Standards

Name(s) of Regulation and/or Standard: 

The European Union has an Equivalency Agreement with the United States.

General requirements; repeal of previous organic regulations: EC 834/2007 (.pdf in English)

Detailed rules on production, labeling and control including its first amendment on production rules for organic yeast: EC 889/2008 (.pdf in English)amended by (EU) No 1358/2014 (see below).

Rules concerning imported products: EC1235/2008 (.pdf in English)
Feburary 2013 amendment concerning imported products: (EU) No 125/2013 (.pdf in English)

Rules on organic aquaculture and seaweed production - Amendment in 2009 - implemented in 2010: EC 710/2009 (.pdf in English) 
Organic aquaculture and seaweed production updates (EU) No 1358/2014 effective January 1, 2015.

Detailed rules on organic wine: Regulation No 203/2012 (web; in English)

Date of Implementation: 

1992

Regulation and/or Standard Scope: 

EU standards cover crop, livestock and processing. Farm and handling plans are required, as well as detailed record keeping and detailed livestock feed standards.  Specific standards are included for aquaculture, seaweed, yeast, bees, and mushrooms. Criteria for determining allowed materials include consistency with the objectives and principles of organic farming, and materials must be of plant, animal, microbial or mineral origin. Synthetic substances, however, may be used when they replicate the natural sources and when they are approved for organic production in the EU.

Imported Products Requirements

Imported Products: 

EU requires that imported organic products meet EU standards. Non-EU organic products must include country of origin labeling if they wish to use the EU organic logo. Use of the EU organic logo is not required for products from outside the EU.

Certification and Accreditation

Certification: 

The EC requires organic certification for all those involved in production and handling, including importers. EC requires ALL processing operations to be certified, even if those products are below the 95% threshold for the "Organic" label.

EC delegates the authority for investigations, non compliance, mediation, and testing, as well as reporting, exclusion from organic sale, emergency treatments and appeals to the Member States in accordance with their respective control system plans.

The EC allows private sector standards for the product categories, such as cosmetics and textiles, which are not fully regulated by the EC.  In the EU certifiers (control bodies) can require additional organic crop, livestock and processing standards in association with the use of their certification seal.

List of control authorities and control bodies for equivalence 

Control bodies in the European Union

Accreditation: 

Each EU Member State accredits certification bodies.

Additionally, the EU vests the authority for exchanging information on "infringements and irregularities" (enforcement) to certifiers through the Member State control systems as the vehicle to remove non-compliant product from the marketplace.  However, it is not clear how, or when, an organic certificate can or will be revoked.

In addition to the EC organic regulations for certification and accreditation procedures, the requirements of EN 45011 and ISO Guide 65 for accreditation must be met.

Additional Information

Additional Information: 

Catalonia, an autonomous region in Spain, has developed guidance on the areas of the EU regulations that are unclear. More: Press release on Catalonia organic regulations interpretations (Web site; in Catalan)

USDA's GAIN Report Spain Food and Agricultural Import Regulations and Standards - Narrative (2017)
USDA's GAIN Report Exporter Guide (2017)
USDA's GAIN Report Spain Food Processing Ingredients (2017) 
USDA's GAIN Report Retail Foods (2018) 
USDA's GAIN Report Food Service - Hotel Restaurant Institutional (2017)


http://www.organic-europe.net/country-info.html

USDA’s GAIN Report Spain Exporter Guide (2015)
USDA’s GAIN Report Spain Food and Agricultural Import Regulations and Standards - Narrative (2015)

USDA’S GAIN Report New EU Organic Regulations for Early 2018 (2017)
USDA’S GAIN Report Electronic Certificate of Inspection Required for EU Organics Trade (2017)
USDA’s GAIN Report Plenty of opportunities for U.S. organics in the EU market (2015)
USDA’s GAIN Report EU-28 Food and Agricultural Import Regulations and Standards - Certification (2016)
USDA’S GAIN Report EU-28 Food and Agricultural Import Regulations and Standards - Narrative (2017)
USDA’s GAIN Report EU-28 EU-U.S. Organic Trade Update - January 2014 

Definitions

Review definitions of terminology included in this website.