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  • The total market size for organic packaged food and beverages in Switzerland in 2017 is US$541.4mn, making it the 14th largest market in the world by value.
  • Per capita spending on organic packaged food and beverages in Switzerland is US$64.42, which ranks as the 4th largest spending per capita in the world.
  • The largest company by sales in organic packaged food and beverages is Emmi Group, which maintains 3.9% of total sales, followed by Thurelia AG and artisanal producers.
  • Organic packaged food and beverages in Switzerland will see slow year-on-year growth of close to 4% in 2018. This is slightly slower than the rest of the Western Europe region, which will experience 5%-6% year-on-year growth in 2018.
  • Switzerland maintains a market size for organic packaged food and beverages of US$541.4mn in 2017, which is 1.3% of global category sales.
  • Within the Western Europe region, Germany, France, the UK, Italy, Denmark, the Netherlands, and Sweden all surpass Switzerland in total value sales of organic packaged food and beverages.
  • Switzerland will experience slow forecast growth of sales of organic packaged food and beverages, at a 4.1% CAGR from 2017–2022.

QUALITATIVE ANALYSIS

Quick Facts

  • The total market size for organic packaged food and beverages in Switzerland in 2017 is US$541.4mn, making it the 14th largest market in the world by value.
  • In keeping with the overall consumer preference for “Swissness,” consumers tend to favor locally produced organic products; however, Swiss organic farmers are unable to produce sufficient volumes to meet the high demand.
  • The organic packaged food and beverage landscape in Switzerland is relatively competitive and is dominated by Swiss companies.

Market Trends

Competitive Landscape

  • The organic packaged food and beverages landscape in Switzerland is fragmented, and Swiss companies dominate.
  • In 2017 private label products accounted for 52.3% of total organic packaged food and beverage sales.
  • Among players in the branded space, Switzerland-based dairy company Emmi Group was the market leader with 3.9% value share in 2017, followed by fellow Swiss company Thurella AG, a beverages producer, with 3.0%.
  • Swiss consumers tend to prefer purchasing food and beverages produced in Switzerland by Swiss companies, but some international brands have been able to carve out small market shares.

Prospects and Growth Opportunity

  • Sales of organic packaged food and beverages are projected to record steady moderate growth in coming years, as demand remains high but the market continues to mature.
  • Organic soup, breakfast cereals, black tea and fruit/herbal tea are projected to be among the fastest-growing categories in coming years.

General Health & Wellness Trends

General Economic & Demographic Landscape

Economy:

  • Switzerland’s real GDP grew by 1.0% in 2017, and 1.7% growth is expected in 2018.
  • In 2017 the inflation rate was 0.5%, and it is projected to grow to 0.9% in 2018.
  • Employment gains in the service sector should bring the unemployment rate down to 4.6% in 2018 from 4.8% in 2017.

Population demographics:

  • Switzerland’s population was 8.4 million in 2017, up from 7.2 million in 2000.
  • The population is projected to grow to just 9.3 million in 2030.
  • Swiss society is steadily aging. The median age was 42.4 years in 2017, and is projected to be 44.3 years in 2030.
  • The elderly (aged 65+) represented 18.2% of total population in 2017. Their share will rise to 22.3% in 2030, which could put strains on Switzerland’s government finances and economy.

Income & expenditure:

  • Disposable income per capita was US$50,111 in 2017, and 0.9% growth is expected in 2018.
  • Per capita consumer expenditure was US$42,103 in 2017.
  • Total consumer expenditure is projected to grow at an average annual rate of 1.6% through 2030.
  • Communications will be the fastest-growing consumer expenditure category during the 2018-2030 period, followed by health goods and medical services.

QUANTITATIVE ANALYSIS

Organic packaged food & beverage data

Data type

Unit

2014

2015

2016

2017

2018

2019

2020

CAGR
(14-17)

CAGR
(17-20)

 

 

 

 

 

 

 

 

 

 

 

Health & wellness products consumption

USD million

     3,637.3

     3,704.5

     3,736.0

     3,781.1

     3,833.0

     3,884.9

     3,942.6

1.3%

1.4%

Organic packaged food and beverages consumption

USD million

        477.5

        498.1

        519.1

        541.4

        564.2

        586.8

        610.4

4.3%

4.1%

Organic packaged food consumption

USD million

        376.8

        390.7

        404.1

        417.4

        431.3

        444.3

        457.2

3.5%

3.1%

Organic beverages consumption

USD million

        100.7

        107.4

        115.0

        124.0

        132.9

        142.6

        153.2

7.2%

7.3%

Organic packaged food and beverages consumption as a % of total health & wellness products consumption

%

            0.1

            0.1

            0.1

            0.1

            0.1

            0.2

            0.2

-

-

Economic & demographic data

Data type

Unit

2014

2015

2016

2017

2018

2019

2020

 

 

 

 

 

 

 

 

 

Total population

million

            8.1

            8.2

            8.3

            8.4

            8.5

            8.5

            8.6

% Middle and upper class of total population

%

            0.3

            0.3

            0.3

            0.3

            0.3

            0.3

            0.3

% Population aged 65+

%

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

% Population aged 0-14

%

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

% Population with higher education degrees

%

            0.3

            0.3

            0.3

            0.3

            0.3

            0.3

            0.3

Average number of children per household

children

            0.4

            0.4

            0.4

            0.4

            0.4

            0.4

            0.4

GDP per capita

USD per capita

   81,058.6

   80,589.1

   80,381.3

   80,646.5

   81,433.3

   82,060.9

   82,673.3

Consumer expenditure per capita (US$)

USD per capita

   41,750.7

   41,615.6

   41,728.0

   42,183.7

   42,485.0

   42,847.3

   43,236.3

Consumer expenditure per capita on food and non-alcoholic beverages (US$)

USD per capita

     3,811.5

     3,775.3

     3,789.7

     3,833.2

     3,859.9

     3,889.4

     3,920.4

Retailer & City Data

Data category

Rank

City/retailer

Population
(mns)

 

 

 

 

Top cities by population (2017)

1

Zurich

             1.6

Top cities by population (2017)

2

Basel

             0.5

Top cities by population (2017)

3

Geneva

             0.5

Top cities by population (2017)

4

Lausanne

             0.4

Top cities by population (2017)

5

Bern

             0.4

Top grocery retailers by sales (2017)

1

Coop

 -

Top grocery retailers by sales (2017)

2

MM Migros

 -

Top grocery retailers by sales (2017)

3

MMM Migros

 -

Top grocery retailers by sales (2017)

4

M Migros

 -

Top grocery retailers by sales (2017)

5

Denner

 -

Policy Information

Government Agency(s)/Competent Authority

Authorized Government Agency(s): 

Federal Office for Agriculture (FOAG)

Agency(s) Contact Information: 

Swiss Federal Office for Agriculture
Mattenhofstrasse 5
3003 Bern Switzerland
Telephone: + 41 (0)31 322 25 11
Fax: + 41 (0)31 322 26 34
Email: info@blw.admin.ch

Organic Regulations and/or Standards

Name(s) of Regulation and/or Standard: 

Switzerland has an Equivalency Agreement with the United States

Ordinance on Organic Farming and the Labeling of Organically Produced Plant Products and Foodstuffs.
Federal Department of Economy (FDE) Ordinance on Organic Farming
(Website with both these documents and useful checklists; in English.)

Date of Implementation: 

1998

Regulation and/or Standard Scope: 

The Ordinance applies to the labelling of the following products as organic products: a. unprocessed agricultural crop and livestock products and production animals; b. processed agricultural crop and livestock products intended for human consumption, prepared essentially from ingredients of plant and/or animal origin; c. feed materials, compound feedingstuffs and feedingstuffs not covered under letter a. and which are used for the feeding of production animals. It also applies to yeasts used for foodstuffs or animal feedingstuffs. The ordinance does not apply to hunting, fishing and aquaculture and its products.

The following do not require certification: a. the preparation of products of organic origin at the point of sale provided that no comparable conventionally-prepared products are prepared in the same production unit and the prepared products are delivered to the consumers solely at the point of sale; b. the preparation of foodstuffs and dishes in restaurant and catering facilities; c. the storage and marketing of products packaged ready for sale and labelled, which are intended solely for Switzerland, provided they do not undergo further preparation before delivery to consumers; d. the preparation of certified semi-finished products at the point of sale, provided that no further ingredients are required; e. the portioning of openly sold foodstuffs in front of the customer; f. the slaughtering of animals in slaughterhouses and abattoirs; g. internal trade with animals of the bovine species.

Imported Products Requirements

Imported Products: 

Switzerland and the United States have an equivalency agreement which allows organic products certified in the U.S. or Switzerland to be sold as organic in either country.

Both Switzerland and the EU mutually recognize each other’s certification schemes. Imports from EU countries or countries on the third country list of the Swiss regulation must be accompanied by a certificate from an inspection body from the respective country. An individual import license is required for imports from other countries.

Certification and Accreditation

Certification: 

Accreditation: 

After consultation with the Swiss Accreditation Service, the Federal Office shall approve certification bodies of other states wishing to practice on Swiss territory if these are able to prove they hold a qualification equivalent to that required in Switzerland. In particular certification bodies must produce evidence that : a. they are able to fulfill the requirements laid down in Article 28 (2); b. they are able to undertake the obligations laid down in Article 30; c. they are familiar with the relevant Swiss legislation.

Additional Information

Reference Standards: 

On the third country list of the European Union

Additional Information: 

Switzerland has an Equivalency Agreement with Canada.

USDA’S GAIN Report Electronic Certificate of Inspection Required for EU Organics Trade (2017)

Definitions

Review definitions of terminology included in this website.