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Quick Stats

Organics Dashboard From Passport

  • Emmi Group leads the organic segment in Switzerland with a value share of 3.9% in 2019, followed by Thurella AG, with a share of 3.3%. Artisanal brands also have witnessed popularity in Switzerland, with a share of 2.9% as a result of the overlap between the increasing focus on health and wellness and the rising popularity of craft-based production.
  • While Switzerland has low rankings globally in market size and forecast growth, the country records a per capita expenditure on organic products of US$66.9, ranking it 4th

  • Organic products in Switzerland represent a market size of US$573.2 mn, corresponding to 1.2% of the global market in 2019.
  • The increasing popularity of organic products among younger consumers and the growing demand for categories such as organic edible oil and organic soup are expected to help drive demand for organic products in Switzerland, registering a CAGR of 4.0% for the forecast period 2019-2024, reaching a market value of US$698.8 mn by 2024.
Qualitative Analysis

Qualitative Analysis

Quick Facts
  • Organic packaged food and beverages in Switzerland recorded current value growth of 4.1% in 2019, registering a value of US$573.2 mn.
  • Organic sauces, dressings and condiments, which recorded a current value increase of 10.0% in 2019, led growth in organic packaged food.
  • Organic liquid concentrates category is the most dynamic within organic beverages in 2019, with value growth of 16.0%, despite a 1.0% decline in average unit price.
Market Trends
  • Organic packaged food products are increasingly becoming commonplace in Switzerland, with an increasing number of Swiss consumers, particularly from younger generations, consuming organic products. Organic packaged food also benefits from the consumer perception of high quality and strict production controls. The rising demand has also led to broader product availability in retail establishments, with an increase in organic farming as well, with about 300 additional farmers adopting organic farming at the end of 2018, pushing the organic farming area to represent 15.4% of the country’s useful agricultural area.
  • Swiss consumers have some of the highest per capita expenditure on organic products, partly due to the perception of organic food and beverages being “better for them” compared to non-organic offerings. An additional driver for the growth of organic packaged food and beverages is the preference of Swiss consumers for products that are locally produced due to the high-quality control standards in Switzerland.
Competitive Landscape
  • Nearly half of all retail value sales in organic beverages and a significant portion of organic packaged food sales are from Coop and Migros, the two major retailing chains in Switzerland, highlighting the trust that Swiss consumers place on private labels.
  • Swiss brand Biotta continued to lead in organic juice. However, it is gradually losing share to competing brands and private label offerings. The brand is losing share in organic 100% juice, rather than in organic nectars, a category in which it continues to increase its already-dominant share. The success of Biotta is primarily due to its selection of local, quality ingredients and its marketing approach focused on the functional benefits of its offerings. Its beetroot juice is positioned as an athletic performance booster, while its wild berry juice is claimed to improve night vision. The functional positioning strongly resonates with consumers, and the brand is expected to remain the leader in organic juices over the forecast period 2019-2024.
  • Within packaged food, there is a significant demand for goods produced locally, as they have a lower impact on the environment, due to transportation occurring only within the country. Despite domestically produced products being more expensive than imported products, they are expected to continue to witness strong demand.
Prospects And Growth Opportunity
  • As Swiss consumers view organic products as high quality and better for health, demand is witnessing a rise. Furthermore, growth is expected to be driven by younger consumers, as millennials have a higher expenditure on organic products than their parents. Overall, organic packaged food is expected to record a strong performance over the coming years, with a CAGR of about 3.3% for the forecast period 2019-2024.
  • Organic baby food is a category witnessing a growth in popularity, as parents move away from products containing artificial ingredients such as preservatives and synthetic colors and embrace products with all-natural ingredients. Overall, the category is expected to record significant growth, with a forecast value CAGR of 2.1% for the period 2019-2024.
  • Organic soup is expected to record strong value sales growth during the forecast period 2019-2024. Particularly, chilled soup, which is benefiting from the consumer perception of being fresh and thus natural, healthy and convenient. Growth over the coming years is expected to be underpinned by the ever-widening range of products on offer, with manufacturers’ brands as well as Coop and Migros private label offering increasingly comprehensive ranges. Additionally, demand for soup is expected to grow through the foodservice channel with the spread of soup bars and soup restaurants in Switzerland. Consequently, organic soup is expected to grow at a CAGR of 7.8% over the forecast period 2019-2024.
General Health And Wellness Trends
  • Health and wellness packaged food and beverages overall continue to witness positive demand in Switzerland owing to a wide variety of brands available in varying segments such as organic products and Better For You offerings. Additionally, the ageing population and increasing emphasis on self-care are also driving consumer interest towards mindful consumption.
  • The increasing awareness on the health risks of sugar and chemical additives coupled with the rising levels of obesity have led to consumers preferring sugar free or low sugar alternatives in packaged food and beverage categories such as carbonates, fruit and vegetables and even confectionery and sweets. This concern over sugar content is leading to consumers rethinking their consumption habits; thus, helping drive sales for Naturally Healthy products in Switzerland. As a result, health and wellness products are expected to continue registering a positive performance, with a value CAGR of 2.1% for the forecast period 2019-2024.
  • As sustainability becomes an increasingly hot topic, manufacturers are emphasising the sustainable attributes of their products, for example, the use of sustainable palm oil by Hero’s Organix brand or the Migros Mibébé line, with the latter’s products all sustainably sourced and containing a minimum of 90% Swiss raw materials from farms certified by Bio Suisse.
General Economics And Demographic Landscape

Economy:

  • The economy of Switzerland is expected to improve slightly in 2020, with real GDP recording a growth of 1.1%, post gains of 0.8% in 2019. A gloomy global environment weighing on investment and trade drives slow economic development.
  • The real value of final private consumption recorded growth of 0.8% in 2019, with an increase of 0.5% expected for 2020.
  • Switzerland is expected to continue to show low economic growth, with real GDP reaching 1.3% for the year 2021, post which growth is expected to be 1.5% annually between 2022-2027. 
     

 Population demographics:

  • The population of Switzerland was recorded at 8.6 million in 2019, increasing by 7.2 million from 2000. Population growth is slow, with the total population expected to reach 9.4 million by 2030.
  • The fertility rate, recorded at 1.5 births per female in 2019, is expected to increase to 1.6 births per female by 2030.
  • The population in Switzerland is ageing. The median age in 2019, 42.6 years, is expected to increase to 44.2 years.
     

Income & expenditure:

  • The savings ratio in Switzerland was equivalent to 14.0% of disposable income in 2019, with an expected increase to 14.1% by 2020.
  • Consumer expenditure per capita was recorded at US$42,416 in 2019 with a decline of 0.3% expected for 2020. For the period 2020-2030, housing is expected to register the most significant share of consumer expenditure.
  • Disposable income per capita was recorded at US$49,179 in 2019, with a fall of 0.2% expected in 2020. For the period 2020-2030, disposable income is expected to witness a cumulative increase of 16.9% in real terms, recording an annual average rate of 1.6%.
Data

Data

Organic Packaged Food And Beverage Data

Data type

Unit

2016

2017

2018

2019

2020

2021

2022

CAGR
(16-19)

CAGR
(20-22)

Health & wellness products consumption

USD million

3,457.6

3,512.1

3,578.8

3,652.1

3,730.1

3,808.6

3,888.3

1.8%

2.1%

Organic packaged food and beverages consumption

USD million

506.6

528.5

550.2

573.2

598.8

622.8

648.0

4.2%

4.0%

Organic packaged food consumption

USD million

402.8

416.6

430.8

446.0

462.3

477.2

493.0

3.5%

3.3%

Organic beverages consumption

USD million

103.7

111.8

119.4

127.2

136.5

145.6

155.0

7.0%

6.6%

Organic packaged food and beverages consumption as a % of total health & wellness products consumption

%

14.7%

15.0%

15.4%

15.7%

16.1%

16.4%

16.7%

-

-

Economic And Demographic Data

Data type

Unit

2016

2017

2018

2019

2020

2021

2022

Total population

million

8.3

8.4

8.5

8.6

8.6

8.7

8.8

% Middle and upper class of total population

%

33.5

33.6

33.6

33.7

33.7

33.8

33.8

% Population aged 65+

%

18.0%

18.1%

18.3%

18.5%

18.7%

19.0%

19.3%

% Population aged 0-14

%

14.9%

14.9%

15.0%

15.0%

15.0%

15.0%

15.0%

% Population with higher education degrees

%

28.0

28.3

28.6

28.8

29.0

29.2

29.3

Average number of children per household

children

0.4

0.4

0.4

0.4

0.4

0.4

0.4

GDP per capita

USD per capita

79,952.3

80,035.4

81,799.2

82,155.5

81,515.9

82,197.9

82,646.9

Consumer expenditure per capita (US$)

USD per capita

41,368.0

41,702.0

42,227.2

42,416.2

42,275.7

42,483.9

42,713.8

Consumer expenditure per capita on food and non-alcoholic beverages (US$)

USD per capita

3,768.0

3,819.1

3,877.8

3,893.7

3,873.1

3,903.3

3,927.3

Retailer And City Data

Top 5 Cities By Population

Data category

Rank

City/retailer

Population
(millions)

Top cities by population (2019)

1

Zurich

1.4

Top cities by population (2019)

2

Geneva

0.6

Top cities by population (2019)

3

Basel

0.6

Top cities by population (2019)

4

Lausanne

0.4

Top cities by population (2019)

5

Bern

0.4

Top 5 Grocery Retailers By Sales

Data category

Rank

City/retailer

Top grocery retailers by sales (2019)

1

Migros Genossenschaftsbund eG

Top grocery retailers by sales (2019)

2

Coop Genossenschaft

Top grocery retailers by sales (2019)

3

Aldi Group

Top grocery retailers by sales (2019)

4

fenaco-LANDI Gruppe

Top grocery retailers by sales (2019)

5

Schwarz Beteiligungs GmbH

United States Department Of Agriculture Global Agricultural Trade System Data

Top 5 Export Commodities To Switzerland

Year

Country

Rank of
Product/Commodity

Product/Commodity

Export Value (US$)

2019

Switzerland

1

Organic Asparagus Fr/Ch

184,350

2019

Switzerland

2

Organic Vinegar and Substitutes

23,993

2019

Switzerland

3

Organic Lettuce Not Head Fr/Ch

7,030

2019

Switzerland

4

Organic Fruit Prep

5,000

2019

Switzerland

Total

Total Organics*

220,373

2018

Switzerland

1

Organic Asparagus Fr/Ch

434,640

2018

Switzerland

2

Organic Coffee Roast Not Decaf

26,856

2018

Switzerland

3

Organic Cult Blueberries Fresh

11,025

2018

Switzerland

Total

Total Organics*

472,521

2017

Switzerland

1

Organic Asparagus Fr/Ch

310,731

2017

Switzerland

2

Organic Coffee Roast Not Decaf

169,604

2017

Switzerland

3

Organic Lettuce Not Head Fr/Ch

109,824

2017

Switzerland

4

Organic Tomato Sauce Ex Ketchp

7,850

 

Switzerland

5

Organic Cult Blueberries Fresh

6,750

2017

Switzerland

Total

Total Organics*

604,759

2016

Switzerland

1

Organic Asparagus Fr/Ch

54,000

2016

Switzerland

2

Organic Coffee Roast Not Decaf

52,121

2016

Switzerland

3

Organic Tomato Sauce Ex Ketchp

12,832

2016

Switzerland

4

Organic Onion Sets Fr/Ch

4,000

2016

Switzerland

Total

Total Organics*

122,953


Note : Total organics is the sum of all exports in a particular year   
Definitions

Definitions

Term

Definition

Health and Wellness

Health and wellness is the aggregation of organic packaged food and beverages, fortified/functional packaged food and beverages, naturally healthy packaged food and beverages, better for you packaged food and beverages and food intolerance products.

Organic packaged foods and beverages

This category includes packaged food & beverages that are certified organic by an approved certification body. Organic production is based on:

• A system of farming that maintains and replenishes soil fertility without the use of toxic and persistent pesticides and fertilizers.
• Organic food & beverages are minimally processed without artificial ingredients, preservatives or irradiation.
• The use of GMOs (Genetically Modified Organism) is prohibited. “Certified Organic” means the item has been grown according to strict uniform standards that are verified by independent state or private organizations.
• Depending on the country, such products are called ‘organic’, ‘biological’ or ‘ecological’: For organic products to be included under Euromonitor definitions, the organic aspect needs to form part of positioning/marketing of the product. This is an aggregation of organic baby food, bakery, confectionery, dairy, ice cream, oils and fats, ready meals, rice, sauces, dressings and condiments, snack bars, soups, spreads, sweet and savory snacks and other organic food.

Note that fresh food products or individual ingredients are not included in this definition.

Compound annual growth rate (CAGR)

The compound annual growth rate (CAGR) is the average annual growth rate over a specified period of time. For instance, the CAGR consumption of from 2016 – 2019 will be the average growth rates across these three years.

USDA GATS data clarification

The data presented in table 2.4 represents the dollar values of the top 5 organic commodities as well as of the total organic exports of the trade partner for the period 2016-2019 as per the United States Department of Agriculture’s Global Agricultural Trade System, a database consisting of international agricultural, fish, forest and textile products trade statistics dating from the inception of the Harmonized coding system in 1989 to present.

Policy Information

Policy Information

Government Agency(s) / Competent Authority

Authorized Government Agency(s):

Federal Office for Agriculture (FOAG)

Agency(s) Contact Information:

Swiss Federal Office for Agriculture
Mattenhofstrasse 5
3003 Bern Switzerland
Telephone: + 41 (0)31 322 25 11
Fax: + 41 (0)31 322 26 34
Email: info@blw.admin.ch

Organic Regulations and/or Standards

Name(s) of Regulation and/or Standard:

Switzerland has an Equivalency Agreement with the United States

Ordinance on Organic Farming and the Labeling of Organically Produced Plant Products and Foodstuffs.
Federal Department of Economy (FDE) Ordinance on Organic Farming
(Website with both these documents and useful checklists; in English.)

Date of Implementation: 1998

Regulation and/or Standard Scope:

The Ordinance applies to the labelling of the following products as organic products: a. unprocessed agricultural crop and livestock products and production animals; b. processed agricultural crop and livestock products intended for human consumption, prepared essentially from ingredients of plant and/or animal origin; c. feed materials, compound feedingstuffs and feedingstuffs not covered under letter a. and which are used for the feeding of production animals. It also applies to yeasts used for foodstuffs or animal feedingstuffs. The ordinance does not apply to hunting, fishing and aquaculture and its products.

The following do not require certification: a. the preparation of products of organic origin at the point of sale provided that no comparable conventionally-prepared products are prepared in the same production unit and the prepared products are delivered to the consumers solely at the point of sale; b. the preparation of foodstuffs and dishes in restaurant and catering facilities; c. the storage and marketing of products packaged ready for sale and labelled, which are intended solely for Switzerland, provided they do not undergo further preparation before delivery to consumers; d. the preparation of certified semi-finished products at the point of sale, provided that no further ingredients are required; e. the portioning of openly sold foodstuffs in front of the customer; f. the slaughtering of animals in slaughterhouses and abattoirs; g. internal trade with animals of the bovine species.

Imported Products

Switzerland and the United States have an equivalency agreement which allows organic products certified in the U.S. or Switzerland to be sold as organic in either country.

Both Switzerland and the EU mutually recognize each other’s certification schemes. Imports from EU countries or countries on the third country list of the Swiss regulation must be accompanied by a certificate from an inspection body from the respective country. An individual import license is required for imports from other countries.

Certification and Accreditation

Certification:

A list of approved certifiers is available.

Accreditation:

After consultation with the Swiss Accreditation Service, the Federal Office shall approve certification bodies of other states wishing to practice on Swiss territory if these are able to prove they hold a qualification equivalent to that required in Switzerland. In particular certification bodies must produce evidence that : a. they are able to fulfill the requirements laid down in Article 28 (2); b. they are able to undertake the obligations laid down in Article 30; c. they are familiar with the relevant Swiss legislation.

Additional Information

Reference Standards:

On the third country list of the European Union

Additional Information:

Switzerland has an Equivalency Agreement with Canada.

USDA’S GAIN Report Electronic Certificate of Inspection Required for EU Organics Trade (2017)