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Quick Stats

Quick Stats

Organics Dashboard From Passport

  • Ying Chuan Food Co Ltd leads the organic segment in Taiwan with a value share of 9.4% in 2023, followed by Ferrero & related parties with a value share of 7.0% and Wolfberry sro with a share of 5.0%. 
  • Taiwan ranks 56th globally in terms of market size, with a value of US$65.8 mn in 2023, and it sits at 14th place in the Asia Pacific market. But in per capita terms it sits below smaller economies with smaller GDP per capita in the region, which means the organic segment still has a lot of room for development.

 

  • Organic products in Taiwan represent roughly 0.1% of global demand and just under 0.5% of the market in the Asia Pacific region, recording a per capita expenditure of US$2.9 in 2023. 
  • The Taiwanese market for organic products is projected to increase with a value CAGR of 7.9% for the forecast period 2023-2028 in 2023 constant prices with fixed USD exchange rates, reaching a value of US$96.4 mn by 2028.
Qualitative Analysis

Qualitative Analysis

Quick Facts
  • The Organic Packaged Food and Beverages category in Taiwan registered a value increase of 4.4% in 2023 in current prices to record a market size of US$65.8 million. 
  • During the historic period of 2019-2023, the Organic Packaged Food category registered a CAGR of 4.2% in current prices. For the forecast period from 2023 to 2028, the growth is expected to accelerate, with a projected CAGR of 5.3% in constant prices.
  • Meanwhile, Organic Beverages grew historically at 4.4% current CAGR, and its growth is expected to accelerate significantly to 17.8% constant CAGR over the forecast period.
  • Growth in Organic Packaged Food was primarily driven by Organic Snacks, which recorded a 41.3% current CAGR during the historic period. A similar but more modest growth is expected over the forecast period, with a constant CAGR of 8.8%.
  • Within Organic Beverages, Organic Hot Drinks drove historic growth, with a CAGR of a current 9.8%. And this growth is expected to accelerate to a constant 10.3% CAGR over the forecast period.
Market Trends
  • Consumers' awareness of health has seen a lasting increase since the pandemic, driving a stronger demand for natural products and fewer additives in food. According to Euromonitor's 2024 Lifestyles Survey, 45% of respondents in Taiwan actively seek healthy ingredients in food and beverages. One of the top concerns is added sugar, due to its well-documented health risks. As a result, there is growing interest in "natural" and "organic" fruit-based ingredients as alternatives to refined sugar. This trend is fueling the use of naturally sweet flavors from both local and international fruits to enhance product taste while aligning with consumer health preferences.
  • The demand for organic food and beverages is driven not only by health concerns but also by a growing focus on sustainability, as many consumers choose organic products to help protect the planet. According to Euromonitor's 2024 Lifestyle Survey, 16.1% of respondents in Taiwan express concern about climate change. A clear reflection of this trend is the strong sales growth of organic hot drinks in 2023. Additionally, organic tea cultivation is expanding across Taiwan, with an increasing number of producers adopting sustainable farming practices to meet both environmental and consumer expectations.
Competitive Landscape
  • Ying Chuan Food Co Ltd is leading the Organic Packaged Food category with a market share of 11.4% in 2023 but decreasing 2.0 p.p. from the previous year. This competitor has benefited from positioning most of its products as organic through control of an integrated value chain, including agricultural processes.
  • Wolfberry sro continued to lead Organic Beverages in 2023 with 28.7% of the market and registering a significant 15.8 p.p. growth from the previous year. 
Prospects And Growth Opportunity
  • Growing health and environmental concerns among consumers are strongly fueling the demand for plant-based products, primarily as alternatives to animal-based foods. Of note is the rising interest in plant-based cheese, which is following the growth trajectory of plant-based milk and meat substitutes. In this context, consumers are also seeking products that are labeled "natural" and "organic" to avoid plant-based options that may contain GMOs or pesticides. As a result, the growth of organic products is closely intertwined with the expansion of the plant-based category.
  • Across the forecast period, sales of Organic Soft Drinks are set to grow, with retail sales projected to rise at a 21.3% constant value CAGR to reach US$19.4 million in 2028. Specially, products that use the natural sugars found in fruits as sweeteners are likely to gain greater traction among consumers. Across the forecast period, Organic RTD Tea will be the leading product in the Organic Soft Drinks landscape, reaching sales of US$12.0 million, supported by forecast CAGR of 92.4%.
General Health And Wellness Trends
  • There is a growing movement toward healthier lifestyles that goes beyond simply cutting back on processed foods. Increasingly, people are embracing a "fit" lifestyle, not just aiming to be healthier, but also to be in shape: stronger, leaner, and more physically conditioned. According to Euromonitor's Lifestyle Survey, by 2024, 32% of respondents in Taiwan actively monitor their food intake to manage their weight, and 19% report being on a weight-loss diet. One effective approach to losing weight while building muscle is adopting a high protein diet. A great example of this trend is protein-rich nut-based snacks, such as trail mixes, which combine convenience with nutritional value.
  • In 2025, Taiwan's FDA revised dairy labeling rules: the term "fresh milk"; was replaced with "edible animal milk," and labels must now specify the animal source (e.g., "cow's milk," "goat's milk"). Furthermore, only products certified under the Agricultural Products Production Management and Certification Act and bearing the "fresh milk seal" may use the word "fresh" on packaging.
General Economics And Demographic Landscape

Economy:

  • Taiwan's economy is projected to grow in 2025, with a real GDP growth of 2.8%. Amid uncertainty caused by changes in U.S. tariffs, many clients within Taiwan's economy are rushing to place orders before the full impact of the new trade measures takes effect. As a result, the first half of 2025 is expected to be highly active, followed by a marked slowdown in the second half of the year.
  • Real GDP growth is anticipated to be slightly lower, reaching 2.4% in 2026 and averaging around 2.4% annually through 2028.
  • Inflation closed at 2.2% in 2024 and is expected to decelerate further to 1.8% in 2025.

 

Population demographics: 

  • Taiwan's population reached 23.4 million in 2024 and is projected to slightly decrease by -0.1% in 2025. Since reaching a below-replacement fertility rate in 1984, the country is getting closer to inverted pyramid demographics
  • The median age in Taiwan was recorded at 44.5 years in 2024, an increase of 2.4 years from 2020.

 

Income & expenditure: 

  • The savings ratio in Taiwan reached 17.2% of disposable income in 2024, remaining stable throughout the 5 previous years. 
  • Consumer expenditure per capita grew by 4.4% in 2024 in current USD terms. In constant USD, it is projected to grow at an average annual rate of 2% through 2028. This growth will likely be driven by consumption in transportation, although housing is projected to remain the largest consumer spending category.
  • Disposable income per capita was US$19,006 in 2024. It is expected to grow at an average annual rate of 2.0% through 2028, slower than average growth in Asia Pacific during the same period.
Data

Data

Organic Packaged Food And Beverage Data

Data type

Unit

2019

2020

2021

2022

2023

2024

2025

2026

2027

2028

CAGR
(19-23)

CAGR
(23-28)

Health & wellness products consumption

USD million

1,535.0 

1,583.0 

1,552.7 

1,775.8 

1,939.5 

2,021.0 

2,111.8 

2,231.5 

2,341.2 

2,449.5 

6.0%

4.8%

Organic packaged food and beverages consumption

USD million

55.8 

59.3 

61.6 

63.0 

65.8 

68.3 

70.5 

76.5 

83.5 

96.4 

4.2%

7.9%

Organic packaged food consumption

USD million

46.2 

49.5 

51.7 

53.2 

54.4 

56.0 

57.5 

61.8 

66.0 

70.5 

4.2%

5.3%

Organic beverages consumption

USD million

9.6 

9.8 

9.9 

9.8 

11.4 

12.3 

13.0 

14.7 

17.5 

25.9 

4.4%

17.8%

Organic packaged food and beverages consumption as a % of total health & wellness products consumption

%

3.6 

3.7 

4.0 

3.5 

3.4 

3.4 

3.3 

3.4 

3.6 

3.9 

-

-

 

Health and Wellness Definition: Health and wellness is the aggregation of organic packaged food and beverages, fortified/functional packaged food and beverages, naturally healthy packaged food and beverages, better for you packaged food and beverages and food intolerance products.

The above definition and more can be referenced from the definitions table at the end of the report.

Economic And Demographic Data

Data type

Unit

2019

2020

2021

2022

2023

2024

2025

2026

2027

2028

Total population

million

23.6 

23.6 

23.6 

23.4 

23.3 

23.4 

23.4 

23.3 

23.3 

23.2 

% of population in social class A, B or C (income above national average)

%

40.7 

40.6 

40.6 

40.5 

40.5 

40.4 

40.4 

40.4 

40.4 

40.3 

% Population aged 65+

%

14.6 

15.3 

16.1 

16.9 

17.6 

18.3 

19.2 

20.1 

20.9 

21.8 

% Population aged 0-14

%

12.9 

12.8 

12.6 

12.4 

12.1 

11.9 

11.7 

11.5 

11.2 

10.7 

% Population with higher education degrees

%

42.9 

43.2 

43.4 

43.6 

43.8 

44.0 

44.2 

44.3 

44.4 

44.5 

Average number of children per household

children

0.5 

0.5 

0.4 

0.4 

0.4 

0.4 

0.4 

0.4 

0.4 

0.4 

GDP per capita3

USD per capita

25,049.8 

26,419.7 

28,779.1 

30,403.1 

31,586.9 

33,973.8 

34,953.7 

35,894.1 

36,879.1 

37,864.6 

Consumer expenditure per capita (US$)3

USD per capita

12,618.2 

12,504.7 

12,725.4 

13,662.1 

14,936.7 

15,594.0 

15,754.3 

16,102.0 

16,495.8 

16,906.2 

Consumer expenditure per capita on food and non-alcoholic beverages (US$)3

USD per capita

1,646.7 

1,755.8 

1,834.2 

1,959.0 

2,018.7 

2,097.7 

2,112.2 

2,152.9 

2,200.6 

2,251.1 

2 Economic and Demographic Data has been updated to reflect final 2024 estimates, therefore using 2024 as the base year for exchange rates and prices. 


3 Historic current prices and forecast constant 2024 prices.

Retailer And City Data

Top 5 Cities By Population

Data category

Rank

City/retailer

Population
(millions)

Top cities by population (2024)

1

Taipei

7.2

Top cities by population (2024)

2

Taichung

3.1

Top cities by population (2024)

3

Kaohsiung

2.6

Top cities by population (2024)

4

Taoyuan 

2.5

Top cities by population (2024)

5

Tainan

1.8

 

Top 5 Grocery Retailers By Sales

Data category

Rank

City/retailer

Top grocery retailers by sales (2024)

1

Chyuan Lien Enterprise Co Ltd

Top grocery retailers by sales (2024)

2

Costco Wholesale Corp

Top grocery retailers by sales (2024)

3

Seven & I Holdings Co Ltd

Top grocery retailers by sales (2024)

4

FamilyMart Co Ltd

Top grocery retailers by sales (2024)

5

Carrefour SA

 

United States Department Of Agriculture Global Agricultural Trade System Data

Top 5 Export Commodities To Taiwan

Year

Country

Rank of
Product/Commodity

Product/Commodity

Export Value (US$)

2024

Taiwan

1

Organic Apples Fresh

10,604,229

2024

Taiwan

2

Organic Grapes Fresh

6,447,676

2024

Taiwan

3

Organic Lettuce Not Head Fr/Ch

4,209,003

2024

Taiwan

4

Organic Peach/Nectarin Fresh

3,136,712

2024

Taiwan

5

Organic Cult Blueberries Fresh

2,930,708

2024

Taiwan

Total

Total Organics*

39,308,616

2023

Taiwan

1

Organic Apples Fresh

7,845,026

2023

Taiwan

2

Organic Lettuce Not Head Fr/Ch

5,466,886

2023

Taiwan

3

Organic Coffee Roast Not Decaf

2,659,575

2023

Taiwan

4

Organic Peach/Nectarin Fresh

2,620,097

2023

Taiwan

5

Organic Grapes Fresh

1,763,317

2023

Taiwan

Total

Total Organics*

27,888,238

2022

Taiwan

1

Organic Apples Fresh

7,143,106

2022

Taiwan

2

Organic Lettuce Not Head Fr/Ch

4,312,236

2022

Taiwan

3

Organic Coffee Roast Not Decaf

3,770,610

2022

Taiwan

4

Organic Cauliflower Fr/Ch

2,517,248

2022

Taiwan

5

Organic Celery Fr/Ch

1,717,265

2022

Taiwan

Total

Total Organics*

24,028,979

2021

Taiwan

1

Organic Apples Fresh

10,150,157

2021

Taiwan

2

Organic Peach/Nectarin Fresh

2,325,888

2021

Taiwan

3

Organic Celery Fr/Ch

2,136,807

2021

Taiwan

4

Organic Coffee Roast Not Decaf

1,932,622

2021

Taiwan

5

Organic Cauliflower Fr/Ch

1,503,206

2021

Taiwan

Total

Total Organics*

23,483,093

 

Note : Total organics is the sum of all exports in a particular year   

Definitions

Definitions


 

Term

Definition

Health and Wellness

Health and wellness is the aggregation of organic packaged food and beverages, fortified/functional packaged food and beverages, naturally healthy packaged food and beverages, better-for-you packaged food and beverages, and food intolerance products.

Organic packaged foods and beverages

This category includes packaged food and beverages that are certified organic by an approved certification body. Organic production is based on:

• A system of farming that maintains and replenishes soil fertility without the use of toxic and persistent pesticides and fertilizers.
• Organic food and beverages are minimally processed without artificial ingredients, preservatives, or irradiation.
• The use of GMOs (Genetically Modified Organisms) is prohibited. "Certified Organic" means the item has been grown according to strict uniform standards that are verified by independent state or private organizations.
• Depending on the country, such products are called "organic," "biological," or "ecological": For organic products to be included under Euromonitor definitions, the organic aspect needs to form part of positioning/marketing of the product. This is an aggregation of organic baby food, bakery, confectionery, dairy, ice cream, oils and fats, ready meals, rice, sauces, dressings and condiments, snack bars, soups, spreads, sweet and savory snacks, and other organic food.

Note that fresh food products or individual ingredients are not included in this definition.

Compound annual growth rate (CAGR)

Compound annual growth rate (CAGR) is the average annual growth rate over a specified period of time. For example, the CAGR of consumption from 2019 to 2023 represents the average annual growth rate over those four years.

USDA GATS data clarification

The data presented in table 1.10.1 represents the dollar values of the top 5 organic commodities as well as of the total organic exports of the trade partner for the period 2021-2024 as per the United States Department of Agriculture's Global Agricultural Trade System, a database consisting of international agricultural, fish, forest, and textile products trade statistics dating from the inception of the Harmonized System (HS) in 1989 to present.

Policy Information

Policy Information

Government Agency(s) / Competent Authority

Authorized Government Agency(s):

Agriculture and Food Agency (AFA) of the Council of Agriculture (COA)

Agency(s) Contact Information:

Agriculture and Food Agency, Council of Agriculture, Executive Yuan, R.O.C.
No.8 Kuang-hwa Rd., Nantou county
No.15 Sec 1, Hangzhou South Rd. Taipei City
Telephone: +886-49-2332-380; 886-2-2393-7231

Organic Agriculture Promotion Center
145 Xingda Rd.,South Dist.,Taichung City 40227, Taiwan(R.O.C)
Phone: +886-4-22840145
Email: info@oapc.org.tw

Organic Regulations and/or Standards

Name(s) of Regulation and/or Standard:

Organic Regulations​​​​​​​: Organic Agriculture laws, enforcement rules, regulations, certification standards and requirements, inspection directions, criteria for determining penalties and more can be found on the web page.

Date of Implementation: 2007; Act and Regulations updated 2019

Regulation and/or Standard Scope:

The Certification Standard for Organic Agricultural Products and In-Conversion Agricultural Products and Allowable Substances in Their Production, Processing, Packaging, Distribution, and Sale establishes the basic aims and administration of the regulations. It covers important program definitions, applicability and details the certification process and requirements. Product in transition to organic may be labeled as such. Appendices cover specifics for crops, livestock, aquatic plants, processed products, as well as packaging, transportation, and permitted materials lists. Taiwan's organic regulations mandate that only products with 95% or greater organic content can be labeled as organic. Taiwan regulations do not allow product labeled as organic to test positive for any chemical residues.

The Regulations for Managing and Reviewing Imported Organic Agricultural Products establish the labeling and import requirements for organic goods. All materials, even natural materials, must be on the list in order to be used in organic production. The Taiwanese materials tables allow several substances which NOP prohibits in organic products. The list does not clearly indicate if materials are to be used for crop production, livestock production, processing or all areas of organic production.

Imported Products

In March 2009, Taiwan recognized the U.S. National Organic Program as equivalent to the Taiwanese Organic Regulations and accepted the use TM-11 documentation in lieu of transaction records required under Article 5 of the Taiwan's import regulation. For more information on the TM-11 requirements (.pdf; in English). Under this agreement, compliance with the Taiwanese Organic Regulations is not required except that systemic pain killers and analgesics including Lidocaine and Procaine are not to be used if NOP organic livestock products are sold to Taiwan. Only products that carry the USDA seal can be shipped to Taiwan under the equivalence recognition.

Regulations for Managing and Reviewing Imported Organic Agricultural Products.

The United States has an export trade agreement (web site; in English) with Taiwan. The US National Organic Program maintains a list of accredited certifiers approved by the USDA, and indicates those that can issue TM-11 Export Certificates for exports going to Taiwan. 

On May 30, 2020, Taiwan and the U.S. signed an new organic equivalence arrangement, allowing organic products certified in the United States or Taiwan to be sold as organic in either market.  Announcement
More Information

Taiwan also has equivalence arrangements with Australia, Canada, Japan, New Zealand, India, Paraguay and the United Kingdom. More information. 

Certification and Accreditation

Council Of Agriculture (COA), a division of the Ministry of Agriculture, is the Accreditation body and Taiwan Accreditation Foundation (TAF) has been authorized as the only compliance assessment organization for Accreditation body by COA. TAF manages all organic certification bodies, including production, procession, package, and distribution certification, then approved by COA. A list of organic Accreditation Bodies and Certification Bodies is available.

Additional Information

U.S. International Trade Administration

USDA's GAIN Report Organic Trade Expansion Expected Under US Taiwan Organic Equivalency Arrangement (2020)
USDA's GAIN Report Taiwan Exporter Guide (2024) 
USDA's GAIN Report Growing Demand for Organics in Taiwan Stifled by Unique Regulatory Barriers (2017)
USDA's GAIN Report Food and Agricultural Import Regulations and Standards Export Certificate Report (2024)
USDA's GAIN Report Food and Agricultural Import Regulations and Standards Country Report (2024)
USDA's GAIN Report Taiwan Food Service - Hotel Restaurant Institutional (2024)
USDA's GAIN Report Taiwan Food Processing Ingredients (2024)
USDA's GAIN Report Taiwan Retail Foods (2024)

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How to use this website

The Organic Trade Association (OTA) brings the US organic industry to developing markets around the world. This database is a comprehensive tool for OTA membership interested in participating in or expanding international trade in organic products by providing information to understand international markets for organic products. Select the country you wish to export to and find out whether it has an agreement with the United States, who its certifiers are, and much more.

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