Open to Imports
  • The total market size for organic packaged food and beverages in Thailand in 2017 is US$15.6mn, making it the 43rd largest market in the world by value.
  • Per capita spending on organic packaged food and beverages in Thailand is US$0.23, which ranks as the 43rd largest spending per capita in the world.
  • The largest company by sales in organic packaged food and beverages is Capital Rice Co Ltd, which maintains 45.1% of total sales, followed by Green Net Coop and Nature’s Path Food Inc.
  • Organic packaged food and beverages in Thailand will see moderate year-on-year growth of close to 7% in 2018. This is slower than the rest of the Asia Pacific region, which will experience approximately 13% year-on-year growth in 2018.
  • Thailand maintains a market size for organic packaged food and beverages of US$15.6mn in 2017, which is less than 0.1% of global category sales.
  • Within the Asia Pacific region, China, Japan, South Korea, India and Taiwan all surpass Thailand in total value sales of organic packaged food and beverages.
  • Thailand will experience moderate forecast growth of sales of organic packaged food and beverages, at a 6.6% CAGR from 2017–2022.

QUALITATIVE ANALYSIS

Quick Facts

  • The total market size for organic packaged food and beverages in Thailand in 2017 is US$15.6mn, making it the 43rd largest market in the world by value.
  • The rate of growth over the forecast period will be slower than in recent years as demand for premium-priced organic products begins to level off.
  • Thai companies dominate the organic food and beverage landscape, with few foreign companies carving out a sizeable market share.

Market Trends

Competitive Landscape

  • The organic packaged food and beverages landscape in Thailand is consolidated.
  • Capital Rice Co Ltd, a Thai company, is the market leader with 45.1% value share, followed by fellow Thai company Green Net Coop with 16.5%. No other single company holds more than 2.1% share.

Prospects and Growth Opportunity

  • Sales of organic packaged food and beverages will continue to grow in the coming years, but the rate of growth will be slower than in recent years, as demand for the premium-priced products will begin to level off due to rising raw material costs being passed on to consumers.
  • Sales of organic chilled processed meat and seafood are projected to grow at a higher rate than other organic food categories, and sale of organic fruit/vegetable juice are projected to grow slightly faster than other organic beverage categories.

General Health & Wellness Trends

General Economic & Demographic Landscape

Economy:

  • Thailand’s economy is growing moderately but still underperforms those of many other Asian countries.
  • In 2017 real GDP grew by 3.9%, and 3.4% growth is expected in 2018.

Population demographics:

  • In 20175 Thailand’s population was 69.0 million (6.1 million higher than in 2000), and the median age was 38.8 years.
  • Population growth is slowing, and the population is aging. The median age is projected to reach 43.8 years in 2030.
  • The proportion of the population that is over 65 years of age was 11.4%, but that figure is expected to reach 19.4% by 2030, which could put strains on Thailand’s economy.

Income & expenditure:

  • Per capital consumer expenditure was US$3,715 in 2017 and is projected to increase by 2.8% in real terms in 2018.
  • In 2017 per capita disposable income was US$3,395; an increase of 2.7% in real terms is expected in 2018.
  • Income inequality in Thailand is one of the highest in East Asia. According to the state planning agency, just 0.1% of Thais hold nearly half of the country’s total wealth.

QUANTITATIVE ANALYSIS

Organic packaged food & beverage data

Data type

Unit

2014

2015

2016

2017

2018

2019

2020

CAGR
(14-17)

CAGR
(17-20)

 

 

 

 

 

 

 

 

 

 

 

Health & wellness products consumption

USD million

     4,734.8

     4,974.4

     5,102.1

     5,236.1

     5,382.1

     5,523.5

     5,670.4

3.4%

2.7%

Organic packaged food and beverages consumption

USD million

          12.1

          13.2

          14.4

          15.6

          16.7

          17.8

          19.0

8.8%

6.8%

Organic packaged food consumption

USD million

            8.1

            9.0

            9.9

          10.9

          11.8

          12.7

          13.7

10.4%

7.9%

Organic beverages consumption

USD million

            4.0

            4.2

            4.4

            4.7

            4.9

            5.1

            5.3

5.5%

4.1%

Organic packaged food and beverages consumption as a % of total health & wellness products consumption

%

            0.0

            0.0

            0.0

            0.0

            0.0

            0.0

            0.0

-

-

Economic & demographic data

Data type

Unit

2014

2015

2016

2017

2018

2019

2020

 

 

 

 

 

 

 

 

 

Total population

million

          68.4

          68.7

          68.9

          69.0

          69.2

          69.3

          69.4

% Middle and upper class of total population

%

              -  

              -  

              -  

              -  

              -  

              -  

              -  

% Population aged 65+

%

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

% Population aged 0-14

%

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

% Population with higher education degrees

%

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

Average number of children per household

children

            0.7

            0.7

            0.6

            0.6

            0.6

            0.6

            0.6

GDP per capita

USD per capita

     5,685.9

     5,867.3

     6,146.5

     6,503.3

     6,729.0

     6,945.0

     7,156.7

Consumer expenditure per capita (US$)

USD per capita

     3,322.3

     3,442.2

     3,568.8

     3,708.3

     3,818.9

     3,930.5

     4,049.2

Consumer expenditure per capita on food and non-alcoholic beverages (US$)

USD per capita

        839.2

        858.1

        893.4

        932.3

        963.9

        994.4

     1,026.3

Retailer & City Data

Data category

Rank

City/retailer

Population
(mns)

 

 

 

 

Top cities by population (2017)

1

Bangkok

           17.3

Top cities by population (2017)

2

Pattaya-Chonburi

             1.8

Top cities by population (2017)

3

Hat Yai

             1.0

Top cities by population (2017)

4

Chiang Mai

             0.9

Top cities by population (2017)

5

Nakhon Ratchasima

             0.8

Top grocery retailers by sales (2017)

1

7-Eleven

 -

Top grocery retailers by sales (2017)

2

Tesco Extra

 -

Top grocery retailers by sales (2017)

3

Big C

 -

Top grocery retailers by sales (2017)

4

Tesco Express

 -

Top grocery retailers by sales (2017)

5

Tops Market

 -

USDA GATS data

Rank

2017

2016

2015

2014

  Export Value (US$, thousands)

1

Grapes

81.0

Grapes

174.0

Apples

354.0

Strawberries

464.0

2

Lemons

209.0

Cherries

33.0

Grapes

40.0

Lemons

230.0

3

Apples

261.0

Lemons

22.0

Cherries

33.0

Grapes

148.0

4

Cherry Tomatoes

Apples

142.0

Oranges

22.0

Apples

121.0

5

Cherries

20.0

Coffee Roast

11.0

Blueberries

12.0

Oranges

66.0

Total

751.0

492.0

469.0

1,049.0

Policy Information

Government Agency(s)/Competent Authority

Authorized Government Agency(s): 

National Bureau of Agricultural Commodity and Food Standards (ACFS)
Department of Fisheries (for organic aquaculture).

Role of ACFS:
Supervise the exported agricultural commodities and food laboratories, and issue rules on agricultural commodity and food laboratory registration.

Agency(s) Contact Information: 

National Bureau of Agricultural Commodity and Food Standards
Ministry of Agriculture and Cooperatives
50 Phaholyothin Road, Ladyao Chatuchak Bangkok 10900, Thailand
Telephone: (662) 561 2277
Contact: acfs@acfs.go.th

Organic Regulations and/or Standards

Name(s) of Regulation and/or Standard: 

Organic Agriculture Part I: The Production Processing Labelling and Marketing of Organic Agriculture (TAS 9000-2546) 2003 (.pdf; unofficial English translation)

Thai Standards for Organic Aquaculture (TAS 9000-2546) July 23, 2003

Organic Agriculture Part II : Organic Livestock (.pdf; unofficial English translation)

Organic Marine Shrimp Farming (TAS 7413-25500) June 29, 2007 (.pdf; unofficial English translation)

Organic Snakeskin Gourami December 2010 (.pdf; unofficial English translation)

Assessment recognized the competence of certification bodies for agricultural products and foodstuffs. Organic agriculture 

Certification scheme for organic agriculture 

Date of Implementation: 

2003

Regulation and/or Standard Scope: 

The standards include minimum standards for production, processing, labeling, and marketing, to comply with international standards. They cover human foods, animal feeds derived from organic production of plants, cattle and aquaculture. The Standards are for standard-setting organizations, not standards for production, and were implemented in 2003.

Imported Products Requirements

Imported Products: 

No requirements for imported products.

Certification and Accreditation

Certification: 

In addition to several local and international certifiers operating in Thailand, the Ministry of Agriculture and Cooperatives has four departments that provide certification:
Rice Department, Department of Fisheries, Department of Livestock DevelopmentDepartment of Agriculture

Accreditation Method: 

Government

Accreditation: 

National Bureau of Agricultural Commodity and Food Standards (ACFS), Office of Commodity and System Standards Accreditation ACFS launched accreditation service in 2004.

The accreditation procedures involve:
1. Review all documents of Certification Body's System (System audit)
2. On-site visit audit system (Office audit)
3. Audit the competency of Certification Body (Witness audit)
4. Decision on certification by Accreditation Review Panel

Additional Information

Reference Standards: 

Codex Guidelines; IFOAM Basic Standards.

Additional Information: 

Definitions

Review definitions of terminology included in this website.