• Tai Tai Co leads the organic segment in Thailand with a value share of 16.0% in 2023, followed by Green Net Coop with a value share of 8.0% and Ichitan Group PCL with a share of 7.3%. 
• Thailand ranks 31st globally in terms of market size, with a value of US$250.8 mn in 2023, holding the 8th place in the organic market in Asia Pacific.

• Organic products in Thailand represent roughly 0.4% of global demand and 1.9% of the market in the Asia Pacific region, recording a per capita expenditure of US$3.5 in 2023. 
• The Thai market for organic products is projected to increase with a value CAGR of 6.1% for the forecast period 2023-2028 in 2023 constant prices with fixed USD exchange rates, reaching a value of US$337.7 mn by 2028.

• The Organic Packaged Food and Beverages category in Thailand registered a value decline of -14.0% in 2023 in current prices to record a market size of US$250.8 million. 
• During the historic period of 2019-2023, the Organic Packaged Food category registered a CAGR of 5.1% in current prices. For the forecast period from 2023 to 2028, the growth is expected to accelerate, with a projected CAGR of 6.7% in constant prices.
• Meanwhile, Organic Beverages decreased historically at -13.9% current CAGR, but the tendency is expected to revert with a 1.0% constant CAGR over the forecast period.
• Growth in Organic Packaged Food was primarily led by Organic Cooking Ingredients and Meals, which recorded a strong 13.4% current CAGR during the historic period. This strong growth is expected to continue with a constant CAGR of 12.3% over the forecast period.
• Within Organic Beverages, Organic Soft Drinks drove the historic decrease, with a CAGR of current -14.4%. However, in the forecast period the market is expected to remain flat, with a CAGR at a constant -0.1%,

• According to Euromonitor’s Lifestyle Survey, in 2024 46.7% of Thai consumers reported closely reading nutritional labels, reflecting a strong focus on health and ingredient transparency. This growing awareness has fueled skepticism toward artificial additives and synthetic agricultural inputs, prompting a shift toward organic products. The trend is especially pronounced in the baby food category, where concerns about childhood health are driving increased demand for organic options.
• For Thai consumers, health is increasingly viewed as interconnected with environmental wellbeing. The rise in organic product consumption reflects not only health concerns but also a growing commitment to sustainability. Notably, in a country known for palm oil production, part of the demand is shifting toward rice bran oil, which is seen as a healthier, more eco-friendly alternative. This convergence of health, environmental, and ethical values is driving interest in organic and natural claims, while encouraging reduced meat and dairy intake in favor of plant-based diets.

• Tai Tai Co is leading the Organic Packaged Food category with a market share of 17.9% in 2023, decreasing 1.4 p.p. from the previous year. The company has leveraged its strong position in the staple foods market to expand into the organic segment. However, new competitors continue to emerge each year, steadily gaining market share. This player is specially known for its organic rice, which includes special varieties like brown rice or red rice. 
• Ichitan Group PCL continued to lead Organic Beverages in 2023. The company lost 5.6 p.p. of market share since 2019 due to increasing competition and the overall decrease in sales of organic packaged drinks. Despite the decrease in sales, the popularity of Ichitan Organ Green Tea remains high among consumers.

• In Thailand’s developing economy, the organic food and beverage market is expanding, driven by health and sustainability trends. However, high price points limit accessibility, keeping demand concentrated among affluent urban consumers. As these products are still positioned as premium, strategic pricing and innovation will be key to broadening their appeal and maintaining competitiveness in a price-sensitive market.
• Across the forecast period, sales of Organic Hot Drinks are set to grow, with retail sales projected to rise at a 15.1% constant value CAGR to reach US$2.9 million in 2028. Despite the high price positioning of items such as organic hot tea, growing health and environmental concerns are expected to drive dynamic growth in the Organic Hot Drinks category. Across the forecast period, Organic Coffee will be the leading product in the Organic Hot Drinks landscape, reaching sales of US$1.3 million, supported by forecast constant CAGR of 27.1%.

• Sugar has become a central concern in the health and wellness sector, drawing increasing attention from health-conscious consumers, public health organizations, and the Thai government. Its strong link to rising obesity rates has intensified public debate and led to regulatory action, including Thailand’s sugar tax, now in its third phase (April 2023–March 2025). In this environment, low sugar and no added sugar claims are gaining momentum, especially in soft drinks, where brands are innovating to align with growing demand for healthier, reduced-sugar options.
• Thailand has recently updated its food labeling regulations to enhance consumer protection and align with international standards. Notification No. 450 mandates clearer labeling on all prepackaged foods, expands allergen disclosures, and standardizes key definitions such as “expiration date” and “best before.” Following this, Notification No. 456 requires detailed labeling for specific processed food categories with standardized information such as ingredients, nutrition facts, and allergen content. These changes reflect Thailand’s commitment to transparency and food safety in both domestic and imported products.

Economy: 

• Thailand’s economy is projected to expand modestly in 2025, with an expected real GDP growth of 2.0%. This reflects a deacceleration when compared to previous year’s growth, driven by trade policy uncertainty and external pressures from the US.
• Real GDP growth is anticipated to slow down more in 2026, reaching 1.9% in 2026. Growth will remain stable in the forecast period, averaging around 2.2% annually through 2028.
• Inflation closed 2024 at 0.4%, but it is expected to accelerate to 1.1% in 2025.

Population demographics: 

• Thailand’s population reached 71.1 million in 2024 and is projected to decrease slightly by -0.1% to 71.6 million in 2025. Since reaching a below-replacement fertility rate in 1993, the country has been on a path toward an aging and smaller population. 
• The median age in Thailand was recorded at 41.1 years in 2024, an increase of 1.9 years from 2020.

Income & expenditure: 

• The savings ratio in Thailand reached -0.6% of disposable income in 2024, continuing a strong decreasing trend which started after the pandemic. This decrease was driven by rising household debt, status-driven consumer spending, and limited financial buffers.
• Consumer expenditure per capita grew by 7.6% in 2024 in current USD terms. In constant USD, it is projected to grow at an average annual rate of 4.0% through 2028. This growth is likely driven by increased spending on hotels and catering, but food and non-alcoholic beverages are projected to remain the largest consumer spending category.
• Disposable income per capita was US$4,188 in 2024. It is expected to grow at an average annual rate of 3.9% through 2028, outpacing other Asia Pacific countries.

¹ Health and Wellness Definition: Health and wellness is the aggregation of organic packaged food and beverages, fortified/functional packaged food and beverages, naturally healthy packaged food and beverages, better for you packaged food and beverages and food intolerance products.

The above definition and more can be referenced from the definitions table at the end of the report.

² Economic and Demographic Data has been updated to reflect final 2024 estimates, therefore using 2024 as the base year for exchange rates and prices. 

³ Historic current prices and forecast constant 2024 prices.

Top 5 Cities By Population

Top 5 Grocery Retailers By Sales

Top 5 Export Commodities To Thailand

Note : Total organics is the sum of all exports in a particular year   

Authorized Government Agency(s):

National Bureau of Agricultural Commodity and Food Standards (ACFS)
Department of Fisheries (for organic aquaculture).

Role of ACFS:
Supervise the exported agricultural commodities and food laboratories, and issue rules on agricultural commodity and food laboratory registration.

Agency(s) Contact Information:

National Bureau of Agricultural Commodity and Food Standards
Ministry of Agriculture and Cooperatives
50 Phaholyothin Road, Ladyao Chatuchak Bangkok 10900, Thailand
Telephone: (662) 561 2277
Email: itc@acfs.go.th

Office of Provincial Agricultural Extension under the Department of Agricultural Extension is responsible to promote organic agriculture.
Land Development Department is responsible to promote organic fertilizers.
National Organic Agriculture Committee, which consists of Ministry of Agriculture and Cooperatives, Ministry of Commerce, and the Ministry of Science and Technology, is responsible to set up policies and strategies for Thailand’s organic agriculture and to integrate all related plans and measures.

Name(s) of Regulation and/or Standard:

Organic Agriculture Part I: The Production Processing Labelling and Marketing of Organic Agriculture (TAS 9000-2546) 2003 (.pdf; unofficial English translation)

Thai Standards for Organic Aquaculture (TAS 9000-2546) July 23, 2003

Organic Agriculture Part II : Organic Livestock (.pdf; unofficial English translation)

Organic Marine Shrimp Farming (TAS 7413-25500) June 29, 2007 (.pdf; unofficial English translation)

Organic Snakeskin Gourami December 2010 (.pdf; unofficial English translation) 

Date of Implementation: 2003

Regulation and/or Standard Scope:

The standards include minimum standards for production, processing, labeling, and marketing, to comply with international standards. They cover human foods, animal feeds derived from organic production of plants, cattle and aquaculture. The Standards are for standard-setting organizations, not standards for production, and were implemented in 2003.

No requirements for imported products.

Certification:

In addition to several local and international certifiers operating in Thailand, the Ministry of Agriculture and Cooperatives has four departments that provide national certification under limited scope: The Organic Crop Institute under the Department of Agriculture offers certification of crops (except rice), Department of Rice offers certification for organic rice, Organic Aquaculture Farm and Product Certification Center under the Department of Fisheries offers certification for aquaculture, and Department of Livestock offers certification for livestock.

As private organizations, the Northern Organic Standards Organization (NOSO) certifies organic crops in Northern Thailand.  Organic Agriculture Certification Thailand (ACT) provides organic certification for all agricultural production, processing,  and handling operations nationally and also certifies to other international organic standards. 

Certification Alliance or CertAll is a collaborative network of organic certification bodies in Asia to enable organic farmers in the region to receive one-stop services on organic certification. 

Accreditation Method:

Government

Accreditation:

National Bureau of Agricultural Commodity and Food Standards (ACFS), Office of Commodity and System Standards Accreditation ACFS launched accreditation service in 2004.

The accreditation procedures involve:
1. Review all documents of Certification Body's System (System audit)
2. On-site visit audit system (Office audit)
3. Audit the competency of Certification Body (Witness audit)
4. Decision on certification by Accreditation Review Panel

Reference Standards:

Codex Guidelines; IFOAM Basic Standards.

Additional Information:

U.S. International Trade Administration

USDA's GAIN Report Thailand Food Processing Ingredients (2022)
USDA's GAIN Report Thailand Food Service - Hotel Restaurant Institutional (2023)
USDA's GAIN Report Thailand's Food and Restaurant Trends in 2022 (2022)
USDA's GAIN Report Thailand Exporter Guide (2024)
USDA's GAIN Report Thailand Retail Foods (2023)
USDA's GAIN Report Plant-Based Food and Beverage Market in Thailand (2021)
USDA's GAIN Report 2022 Social Media Marketing Trends for the Food Industry in Thailand (2022)
USDA's GAIN Report Thailand Online Food Delivery Market (2020)
USDA's GAIN Report Thailand's Pet Food Market (2021)
USDA's GAIN Report Thailand Food and Agricultural Import Regulations and Standards Export Certificate Report (2022)
USDA's GAIN Report Food and Agricultural Import Regulations and Standards Country Report (2022)