Light Barriers to Imports
  • The total market size for organic packaged food and beverages in Turkey in 2015 is US$97.9mn, making it the 23rd largest market in the world by value.
  • Per capita spending on organic packaged food and beverages in Turkey is US$1.3, which ranks as the 33rd largest spending per capita in the world.
  • The largest company by sales in organic packaged food and beverages is Yasar Holding AS, which maintains 26.2% of total sales. It is followed by City Farm Organik Urunler and Hipp GmbH & Co Vertrieb KG.
  • Organic packaged food and beverages in Turkey will see strong year-on-year growth of close to 15% in 2015. This is much faster than the rest of the Western Europe region, which will experience greater than 4% year-on-year growth in 2015.
  • Turkey maintains a market size for organic packaged food and beverages of US$97.9mn in 2015, which is 0.3% of global category sales.
  • Within the Western Europe region, Germany, France, the UK, Italy, Denmark, the Netherlands, Sweden, Switzerland, and Spain all surpass Turkey in value sales of organic packaged food and beverages.
  • Starting from a low base, Turkey will experience strong forecast growth of sales of organic packaged food and beverages, at 12.9% from 2015–2020.

QUALITATIVE ANALYSIS

Quick Facts

  • The total market size for organic packaged food and beverages in Turkey in 2015 is US$97.9mn, making it the 23rd largest market in the world by value.
  • An increasingly educated, affluent, and health-conscious consumer base will spur sales growth in coming years.
  • Turkish companies dominate the organic packaged food and beverage landscape, with few foreign companies registering sizeable market shares.

Market Trends

Competitive Landscape

  • The organic packaged food landscape is fragmented and competitive, with Turkish companies dominating.
  • Despite the fragmented organic food landscape, Turkish companies such as Pinar Süt Mamülleri Sanayii AS, Hipp Dis Ticaret AS, and Urban Area Farm Organik Urunler have carved out sizeable market shares.
  • Turkey-based Cay Isletmeleri Genel Müdürlügü dominates the organic beverage landscape with an 82.9% market share. 

Prospects and Growth Opportunity

  • As Turkish consumers become increasingly health conscious and urbanized, sales of organic packaged food and beverages are projected to grow steadily in coming years, but at lower rates than in the past.
  • Sales of organic cheese, olive oil, and fruit/vegetable juice are projected to grow at higher rates than other categories.
  • Competition will likely increase as consumer demand for organic food and beverages grows. This is expected to lead to falling unit prices, and could initiate a virtuous cycle as organic products become affordable to more consumers.

General Health & Wellness Trends

General Economic & Demographic Landscape

Economy: 

  • Turkey’s economy registered impressive growth across the past decade, with per capita GDP tripling as foreign capital helped fund a construction boom, access to credit expanded, and asset prices rose.
  • Despite this progress, one in five Turks still lives below the poverty line, according to the OECD.
  • Real GDP will continue to rise steadily, but the uncertainties around Turkey’s geopolitical relations—particularly with Russia—and the Syrian crisis pose substantial risks in coming years.

Population demographics: 

  • In 2015 Turkey’s population was 77.7 million (up from 63.7 million in 2000).
  • The rate of population growth is slowing as Turkey’s relatively high fertility rate falls, but the population is still projected to grow to 88.1 million by 2030.
  • Due to its relatively high fertility rate, Turkey’s population is rather young, with a median age of 30.7 years.

Income & expenditure: 

  • Per capita disposable income in Turkey has risen since 2009 and is projected to grow steadily in coming years.
  • Income distribution is becoming increasingly equitable, which is bolstering and expanding Turkey’s middle class.
  • Consumer expenditure has grown since 2009 and is projected to continue growing steadily in the near term.

QUANTITATIVE ANALYSIS

Organic packaged food & beverage data

Data type

2012

2013

2014

2015

2016

2017

2018

CAGR
(12-15)

CAGR
(15-18)

                   

Health & wellness products consumption

4,893.0

5,501.4

6,428.6

7,645.7

8,273.5

8,959.2

9,657.3

16.0%

8.1%

Organic packaged food and beverages consumption

56.5

63.5

78.9

97.9

111.0

125.9

142.0

20.1%

13.2%

Organic packaged food consumption

53.7

60.8

75.5

94.3

107.1

121.7

137.5

20.6%

13.4%

Organic beverages consumption

2.8

2.6

3.4

3.6

3.9

4.2

4.5

8.7%

7.7%

Organic packaged food and beverages consumption as a % of total health & wellness products consumption

1.2%

1.2%

1.2%

1.3%

1.3%

1.4%

1.5%

-

-

Economic & demographic data

Data type

2012

2013

2014

2015

2016

2017

2018

               

Total population

74.7

75.6

76.7

77.7

78.5

79.3

80.1

% Middle and upper class of total population

38.4%

38.4%

38.5%

38.5%

38.6%

38.6%

38.7%

% Population aged 65+

7.3%

7.5%

7.7%

8.0%

8.3%

8.4%

8.6%

% Population aged 0-14

25.3%

24.9%

24.6%

24.3%

23.9%

23.7%

23.5%

% Population with higher education degrees

8.7%

8.8%

9.0%

9.0%

9.1%

9.2%

9.3%

Average number of children per household

1.1

1.1

1.1

1.1

1.1

1.0

1.0

GDP per capita

6,959.0

7,606.2

8,365.1

9,221.0

9,437.5

9,671.8

9,939.6

Consumer expenditure per capita (US$)

5,130.9

5,657.6

6,071.3

6,694.5

6,798.5

6,923.8

7,094.7

Consumer expenditure per capita on food and non-alcoholic beverages (US$)

1,131.2

1,246.6

1,314.1

1,441.8

1,456.8

1,474.8

1,503.2

Retailer & City Data

Data category

Rank

Urban Area/retailer

Population
(mns)

       

Top urban areas by population (2015)

1

Istanbul

14.7

Top urban areas by population (2015)

2

Ankara

5.2

Top urban areas by population (2015)

3

Izmir

4.1

Top urban areas by population (2015)

4

Bursa

2.8

Top urban areas by population (2015)

5

Antalya

2.3

Top grocery retailers by sales (2015)

1

Bim

-

Top grocery retailers by sales (2015)

2

A101

-

Top grocery retailers by sales (2015)

3

Sok

-

Top grocery retailers by sales (2015)

4

Carrefour

-

Top grocery retailers by sales (2015)

5

Kipa

-

USDA GATS data

Rank

2015

2014

2013

2012

  Export Value (US$, thousands)

1

Peas

Coffee Roast

Coffee Roast

-

2

Coffee Roast

-

-

-

Total

 

 

 

 

Policy Information

Government Agency(s)/Competent Authority

Authorized Government Agency(s): 

Ministry of Food Agriculture and Livestock
General Directorate Plant Production
Department of Good Agricultural Practices and Organic Farming

Agency(s) Contact Information: 

Ministry of Food Agriculture and Livestock
Vildan Karaarslan, Department Director 
Department of Good Agricultural Practices and Organic Farming 
General Directorate of Crop Production 
Ministry of Food, Agriculture and Livestock (MinFAL) 
Eskisehir Yolu 9. Km. Lodumlu, Ankara, Turkey 
Phone: 0 312 258 83 14
Fax: 0 312 258 83 21 
Website

Organic Regulations and/or Standards

Name(s) of Regulation and/or Standard: 

The Production, Processing and Marketing of Plant and Animal Products produced by Organic Farming Methods
Regulation on Principles and Application of Organic Agriculture; established 2002, amended 2004, 2005, 2006, 2009, 2010, 2012 (web site; in Turkish)
Law 5262: Organic Farming Law (2004) (.pdf; English)
 

Date of Implementation: 

1994

Regulation and/or Standard Scope: 

Regulation covers all types of plant, animal and aquaculture production and organic farming according to the method used in the production or supply of inputs, yeasts used as food or feed, forests and natural areas as a collection of products in accordance with the principles of organic farming, the products processing, packaging, labeling, storage, transportation, marketing, control, certification, technical and administrative matters related to audit includes criminal provisions.

Imported Products Requirements

Imported Products: 

Imported organic products must be certified by a certifier registered with the Ministry of Food, Agriculture and Livestock. Organic products or inputs without the proper certificate cannot be imported as organic products or inputs. Should inspections and controls prove that any imported products and inputs are not organic, such products and inputs cannot be allowed in, distributed or sold as organic products or inputs. Such products or inputs are either returned to their sender or, if complying with the national legislation, are allowed for use within the country as non-organic products or inputs.

Imported products cannot use the Turkish organic logo, but they must have a label in Turkish which complies with the general labeling rules, including organic labeling.

Certification and Accreditation

Certification: 

Certifying organizations must be registered with the Ministry of Food, Agriculture and Livestock,  and have received a permit to conduct certifying activities in Turkey.

Accreditation Method: 

Government

Accreditation: 

Ministry of Food, Agriculture and Livestock

Additional Information

Reference Standards: 

Turkish standards were set in accordance with EU standards. Comparison with EU regulations, 2003 (.pdf; English)

Additional Information: 

Definitions

Review definitions of terminology included in this website.