Open to Imports

QUALITATIVE ANALYSIS

Quick Facts

  • Sales of organic packaged food and beverages remain negligible in Vietnam.
  • Organic products are not widely available, and those that are priced higher than standard alternatives, which undermines sales.

Market Trends

General Health & Wellness Trends

General Economic & Demographic Landscape

Economy:

  • Vietnam’s real GDP grew by 5.8% in 2017 and is projected to grow by 6.1% in 2018, driven by strong growth in exports and private consumption.
  • Unemployment was 2.2% in 2017 and is not projected to change in 2018.
  • Economic progress is uneven. Ho Chi Minh City alone accounts for 23% of national output and 24% of exports—far in excess of its 9% share of population.

Population demographics:

  • Vietnam’s population was 95.5 million in 2017, an increase of 15.3 million since 2000.
  • The country’s median age was 31.2 years in 2017 and will reach 37.0 years in 2030.
  • Vietnam has experienced a remarkable drop in fertility rates, from 5.0 children per female in 1980 to 2.0 children per female in 2017—slightly below replacement level and well below the regional average.
  • Vietnam is also undergoing a gradual aging process, but it is not as pronounced as in countries such as China, Japan, or Singapore.

Income & expenditure:

  • Savings were 3.2% of disposable income in 2017, and the ratio will not change in 2018. These figures are far below the regional average.
  • Per capita consumer expenditure has been steadily rising in real terms as the economy has grown; it is projected to rise by 6.0% in real terms in 2018.
  • Total disposable income will grow at an average annual rate of 5.9% through 2030.

QUANTITATIVE ANALYSIS

Organic packaged food & beverage data

Data type

Unit

2014

2015

2016

2017

2018

2019

2020

CAGR
(14-17)

CAGR
(17-20)

 

 

 

 

 

 

 

 

 

 

 

Health & wellness products consumption

USD million

     4,027.8

     4,493.8

     4,802.3

     5,188.8

     5,449.3

     5,716.7

     5,990.4

8.8%

4.9%

Organic packaged food and beverages consumption

USD million

 

 

 

 

 

 

 

 

 

Organic packaged food consumption

USD million

 

 

 

 

 

 

 

 

 

Organic beverages consumption

USD million

 

 

 

 

 

 

 

 

 

Organic packaged food and beverages consumption as a % of total health & wellness products consumption

%

 -

 -

 -

 -

 -

 -

 -

 -

 -

Economic & demographic data

Data type

Unit

2014

2015

2016

2017

2018

2019

2020

 

 

 

 

 

 

 

 

 

Total population

million

          92.5

          93.6

          94.6

          95.5

          96.5

          97.4

          98.4

% Middle and upper class of total population

%

              -  

              -  

              -  

              -  

              -  

              -  

              -  

% Population aged 65+

%

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

% Population aged 0-14

%

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

            0.2

% Population with higher education degrees

%

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

            0.1

Average number of children per household

children

            1.0

            0.9

            0.9

            0.9

            0.9

            0.9

            0.9

GDP per capita

USD per capita

     1,902.3

     2,003.2

     2,109.6

     2,343.3

     2,477.2

     2,605.6

     2,744.0

Consumer expenditure per capita (US$)

USD per capita

     1,307.1

     1,421.0

     1,554.9

     1,703.3

     1,796.3

     1,890.5

     1,987.8

Consumer expenditure per capita on food and non-alcoholic beverages (US$)

USD per capita

        500.0

        549.3

        601.7

        659.8

        696.2

        732.1

        768.9

Retailer & City Data

Data category

Rank

City/retailer

Population
(mns)

 

 

 

 

Top cities by population (2017)

1

Ho Chi Minh City

           12.1

Top cities by population (2017)

2

Hanoi

             7.6

Top cities by population (2017)

3

Hai Phong

             1.0

Top cities by population (2017)

4

Da Nang

             0.9

Top cities by population (2017)

5

Can Tho

             0.9

Top grocery retailers by sales (2017)

1

Co.opMart

 -

Top grocery retailers by sales (2017)

2

Big C

 -

Top grocery retailers by sales (2017)

3

Lotte Mart

 -

Top grocery retailers by sales (2017)

4

VinMart+

 -

Top grocery retailers by sales (2017)

5

Co.op Food

 -

USDA GATS data

Rank

2017

2016

2015

2014

  Export Value (US$, thousands)

1

Oranges

Apples

697.0

Apples

788.0

Apples

552.0

2

Apples

744.0

Oranges

Grapes

65.0

Lemons

358.0

3

Grapes

690.0

Grapes

597.0

Oranges

54.0

Oranges

258.0

4

Cherries

185.0

Pears

Cherry Tomatoes

42.0

Coffee Roast

57.0

5

-

-

Cherries

4.0

Grapes

19.0

Total

2,141.0

1,565.0

955.0

1,245.0

Policy Information

Government Agency(s)/Competent Authority

Authorized Government Agency(s): 

Ministry of Agriculture and Rural Development

Agency(s) Contact Information: 

Ministry of Agriculture and Rural Development
2 Ngoc Ha Street
Ba Dinh
Hanoi
Vietnam
Phone: 84-4-8235804
Fax: 84-4-8230381 
Email: webmaster@agroviet.gov.vn
Website 

Organic Regulations and/or Standards

Name(s) of Regulation and/or Standard: 

Standard Regulation for production and processing of organic agricultural produce in Viet Nam (No 10TCN 602-2006)

Certification and Accreditation

Certification: 

Requirements for certification are not detailed in the national standard. Locally, small farms have turned to a participant guarantee system based on the national standards. International certifiers may be able to assist with certification in Vietnam.

 

Additional Information

Reference Standards: 

The Vietnamese organic standards are based on the IFOAM guideline and the ISO 65 issued by Codex Alimentarius on organic.

Additional Information: 

Definitions

Review definitions of terminology included in this website.