• Vietnam ranks 52nd globally in terms of market size, with a value of US$85.1 mn in 2023, being the 12th largest organic consumer market in Asia Pacific. Looking ahead, the market is expected to grow at a constant CAGR of 7.5% through the forecast period, above the Asia Pacific average.

• Organic products in Vietnam represent roughly 0.1% of global demand and 0.6% of the market in the Asia Pacific region, recording a per capita expenditure of just US$0.8 in 2023.

• The Organic Packaged Food and Beverages category in Vietnam registered a value decline of 11.9% in 2023 in current USD prices to record a market size of US$85.1 million. 
• Organic Packaged Food registered a historic CAGR in current USD prices from 2019 to 2023 of 4.8%, led by a CAGR of 14.8% in Organic Cooking Ingredients and Meals.
• Organic Packaged Beverages recorded a current value CAGR decline of 10.4% over the historic period, primarily driven by Organic Soft Drinks, which declined at a sharper CAGR of 11.6%.

•  Vietnam is now seeing a fast-growing shift toward health and wellness, especially among younger urban consumers. This has driven demand for gyms, yoga, and health-focused cafes, while also reviving interest in natural, plant-based foods and traditional local superfoods aligned with global trends in sustainability and health consciousness.
• According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2024, 46% of consumers in Vietnam actively monitor what they eat to manage their weight, while 56% look for products that contain healthy ingredients in their food and beverages.

• Vietnam Dairy Products JSC (Vinamilk) strengthened its leadership position within health and wellness in Vietnam in 2021. Flagship brand Vinamilk saw value share climb to 18.8% in 2021 from 18.5% in 2020, thanks to its vast presence across fortified functional dairy, including drinking milk and yoghurt. The company benefits from its long-standing presence in the market and thorough understanding of Vietnamese consumer preferences. Along with having a broad portfolio of trusted brands, the company quickly adapts to new and emerging trends. It has an extensive distribution reach and heavily invests in marketing, advertising, and R&D of new products. 
• Coca-Cola Vietnam and Suntory PepsiCo Vietnam are the key health and wellness beverages players. Both companies are actively involved in several initiatives to support the Vietnamese Government and help Vietnamese people deal with the Covid-19 pandemic. For instance, Coca-Cola Vietnam halted its advertising activities to raise money for the Central Committee of the Vietnam Red Cross in its endeavours to support the prevention and control of Covid-19.

• Within Organic Cooking Ingredients and Meals, categories like Organic Sauces, Dips and Condiments and Organic Olive Oil have experienced strong market growth. For the forecast period from 2023 to 2028, Organic Olive Oil is expected to keep leading the Organic Cooking Ingredients and Meals landscape to reach US$6.3 million in 2028, along a strong constant CAGR of 6.8%. Organic Sauces, Dips and Condiments is expected to reach a US$3.9 million market size in 2028, with a constant CAGR of 19.3%.
• Another category expecting high growth is Organic Rice, with already is the largest organic category in the market, presents a solid 10.2% expected constant CAGR from 2023 to 2028, reaching US$65.4 million in 2028.

• Vietnam is seeing a strong shift toward preventive health and wellness, with growing consumer awareness driving demand for healthier products and diets. However, ongoing inflation is pressuring household budgets, which may temper growth in higher-priced organic options.
• As the EU tightens regulations on organic products, export-driven countries like Vietnam are adjusting their strategies to maintain market access. In response, Vietnam’s Ministry of Agriculture and Rural Development introduced a National Action Plan to create a more transparent, and sustainable food system by 2030, focusing on agroecology, climate-resilient agriculture, food safety, and reduced food waste.

Economy: 

• Vietnam's economy is projected to have a 6.8% real GDP growth in 2025 down from a 7.1% in 2024. While private consumption is expected to remain high amid rising real wages, global policy uncertainty will dampen foreign investment and exports in the country.
• Growth is expected to decelerate further, with GDP real growth expected to average 6.1% from 2026 to 2028.
• Inflation closed at 3.6% in 2024, with inflation expected to average 3.5% during the forecast period.

Population demographics: 

• Vietnam's population reached 101.0 million in 2024 and is projected to grow by 0.6% to 101.6 million in 2025. The median age in Vietnam is slightly older than the average for Asia Pacific, with 23.2% of the population being aged 0-14 years old in 2024.
• The median age in Vietnam was recorded at 33.9 years in 2024, an increase of 1.9 years from 2020.

Income & expenditure: 

• The savings ratio in Vietnam stood at 6.1% of disposable income in 2024, significantly lower than the average for the Asia Pacific region, which sits at 26.5%.
• Consumer expenditure per capita increased by 8.8% in 2024 in current USD terms. In constant USD, it is projected to grow at an average annual rate of 5.4% through 2028.

¹ Health and Wellness Definition: Health and wellness is the aggregation of organic packaged food and beverages, fortified/functional packaged food and beverages, naturally healthy packaged food and beverages, better for you packaged food and beverages and food intolerance products.

The above definition and more can be referenced from the definitions table at the end of the report.

² Economic and Demographic Data has been updated to reflect final 2024 estimates, therefore using 2024 as the base year for exchange rates and prices.

³ Historic current prices and forecast constant 2024 prices.

Top 5 Cities By Population

Top 5 Grocery Retailers By Sales

Top 5 Export Commodities To Vietnam

Note : Total organics is the sum of all exports to a country within a year

Authorized Government Agency(s):

Ministry of Agriculture and Rural Development

Agency(s) Contact Information:

Ministry of Agriculture and Rural Development
2 Ngoc Ha Street
Ba Dinh
Hanoi
Vietnam
Phone: 84-4-8235804
Fax: 84-4-8230381 
Email: trangtin@mard.gov.vn
Website 

Name(s) of Regulation and/or Standard:

National Basic Standard for Organic Production – 10 TCN602:2006 Organic – was issued in 2006 but there were no official programs or regulations for implementing or supporting an organic agriculture system. 

The Ministry of Science and Technology issued the first National Standards on Organic Agriculture TCVN 11041 in 2017, standardizing the production, cultivation, animal husbandry, processing, and labeling of organic products, and requirements for organizations assessing and certifying organic product production and processing systems. 

Links to the National Standards can be found at https://isovnc.com/tai-lieu/tcvn-11041-1-2017 online can be translated into English, download in Vietnamese.

Decree 109/2018 on Organic Agriculture published in August 2018, regulated the production, certification, labeling, logo, traceability, trading, and inspection of organic agricultural products. 

Circular 16/2019, published in November 2019 to supplement Decree 109/2018, provided detailed guidance on the agencies and organizations that oversee the application, certification, and testing of organic agricultural products in Vietnam. 

Most recently, in June 2020, the Government of Vietnam approved the Organic Agricultural Development Project for 2020 – 2030. Under this project, Vietnam aims to gradually create a strong domestic organic agricultural industry and grow land for organic agricultural production to 1.5 – 2 percent of total agricultural land by 2025.

For imported products, Vietnam recognizes organic certifications from the United States, Europe, Australia, Japan, and many other developed markets. Vietnam also has the same import requirements for both organic and conventional products.

Certification:

Requirements for certification are not detailed in the national standard. Locally, small farms have turned to a participant guarantee system based on the national standards. International certifiers may be able to assist with certification in Vietnam.

There are registered third-party certifiers in Vietnam: Control Union, and international certification agency, and NHO QScert and MekongCert, Vietnamese organizations. 

PGS certifications aren’t officially recognized by the Vietnamese government, but they are commonly accepted by retailers and consumers.  The Vietnam Farmer Association and Seed to Table are two PGS projects. 

Reference Standards:

The Vietnamese organic standards are based on the IFOAM guideline and the ISO 65 issued by Codex Alimentarius on organic.

Additional Information:

U.S. International Trade Administration

USDA's GAIN Report Vietnam Exporter Guide (2024)
USDA's GAIN Report Vietnam Organic Market (2021)
USDA's GAIN Report Retail Foods Report (2023)
USDA's GAIN Report Vietnam Food Processing Ingredients (2022)
USDA's GAIN Report Food Service - Hotel Restaurant Institutional (2023)
USDA's GAIN Report GVN Reformed Decree Guiding the Law on Food Safety (2018)
USDA's GAIN Report MOH revises Regulation on Food Safety Inspection for Import Foods (2016)
USDA's GAIN Report Food and Agricultural Import Regulations and Standards Country Report (2022)
USDA's GAIN Report Food and Agricultural Import Regulations and Standards Export Certificate Report (2022)
USDA's GAIN Report Vietnam Amends the Labeling Requirements for Imported Goods (2021)