The Australian Competition and Consumer Commission announced seven suppliers of bottled water will remove ‘organic’ claims from labeling and marketing material. An eighth supplier has withdrawn its product from sale.
Active Organic, Lithgow Valley Springs Organic, Nature’s Best Organic, Organic Australia, Organic Falls, Organic Nature’s Best and Organic Springs have been renamed. “Organic standards acknowledge that water cannot be organic. Any claim that particular water is organic would therefore be misleading or deceptive,” said ACCC Deputy Chair Delia Rickard.