A new survey of consumers in East Africa (Uganda, Burundi, Tanzania, Kenya, and Rwanda) shows that 67 percent are aware of organic food and farming, up from 62 percent in 2002. Commissioned by the International Federation for Organic Agriculture Movements, the 75-page report “Consumer Survey of Attitudes and Preferences Towards Organic Products in East Africa” found that 93 percent of respondents, once they were exposed to the definition of organic, agreed that eating organic products is good. Unsurprisingly, health and safety factors are key motivating factors for consumption. Meanwhile, availability of organic products is low. The report is part of the second phase of the Organic Standards and Certification Capacity in East Africa (OSEA) project, which is funded by the Swedish government.