Conducted for the European Commission, the Special Eurobarameter 389 titled 'Europeans' attitudes towards food security, food quality and the countryside' shows that two-thirds (67%) of EU citizens check food purchases to see if they have quality labels that ensure specific characteristics, at least sometimes. Respondents who are in the 15-24 age group (58%), have fewer years of education (59%) or have difficulty paying bills (60%) are less likely to check for quality labels. In addition, just 24% are aware of the EU's organic farming 'leaf' logo and only a small minority (14 to 15%) are aware of logos symbolising the three elements of the EU's Protected Geographical Status scheme. Recognition of the organic logo was highest in Denmark (39%) and lowest in Romania (10%). The Fairtrade logo, however was recognized by 36%.