With increased interest in healthy eating and sustainability among India’s middle class, organic product sale in Bangalore, Mumbai, and Hyderabad accounted for US$9.5 million in 2012. Three new organic businesses in Bangalore demonstrate how the sector is evolving. The Organic World offers 100 percent certified organic products, including packaged foods, fashion, household textiles and a cafe that seats 20. Meanwhile, the cooperative Greenlife Organic sells food both online and in member shops. Their plans include opening stores and restaurants. Finally, the vegan organic restaurant Carrots strives to help people better understand a sustainable lifestyle via catering, take-out, cooking classes and more.