Between 2010 and 2012, organic food and non-food sales in specialist stores were up 13.6 percent, according to information based on a survey of 228 shops and released at the international SANA exhibition in Bologna. Packaged dry food products sales, which represented 57.2 percent of sales in the specialist channel, grew the most, up 17.2 percent. Within the non-food organic products, personal care products sales grew 11.1 percent. Sales are expected to grow 7.5 percent in 2014 and 2015.

In 2012, the stores in the survey reported an average of 3000 customers, each spending about €235.
More information, including report summaries (in Italian): http://www.sana.it/corsi-e-convegni/osservatorio-sana/1556.html