As part of its role as an official cooperator in USDA’s Market Access Program, OTA organized an Organic Day in Japan featuring an organic “market” showcasing hundreds of American organic products, a briefing for the Japanese business community on the U.S. organic industry, a yoga class for millennials led by a super-model, a seminar on organic for seniors with one of Japan’s most celebrated actresses, and an all-organic cocktail hour. Leading up to Organic Day, OTA organized in-store promotions involving 13 organic retailers and 11 organic cafés and restaurants in Tokyo to highlight U.S. organic products.