Organic wine consumption, about 3.6 percent of the world’s wine market, went from 349 million bottles in 2012 to 676 million bottles in 2017, nearly doubling in five years. By 2022 the expectation is that more than 1 billion bottles will be sold annually worldwide. Italy, France and Spain, combined, produce 79 percent of the world’s organic wine.
Sales of organic foods were up 27 percent in Wales in 2018, the highest increase in the United Kingdom. In addition, organic farmland in Wales went up 5.6 percent. Overall UK organic sales reached a new high of £2.3 billion in 2018. Discounters now sell 5 percent of the organic market in the UK, but the home delivery channel had the most growth (14 percent) in the past year. Sale in the food service sector were up 8 percent and sale were up 6.2 percent at independent retailers.
Prodexpo, an international exhibition of food, beverages and raw materials will for the first time feature a salon for organic foods at its 2019 show, February 11-15, in Moscow.
Organic food sales were up 20 percent in 2018, due in part to increased supply and trust in domestic organic products. Fast growing categories include baby products, frozen foods, fresh foods, and pet food. Increased availability has helped reduce prices, encouraging middle income shoppers to chose organic more often.
Small-scale farms in China are selling organic food online, including fresh produce, and face competition from the e-commerce giants. Taobao, China’s largest shopping website, includes 6460 traders selling organic farm products. Meanwhile, consumers there express skepticism about the veracity of organic claims. Small farms have successfully combined direct sales at markets with online sales as the customers gain confidence in their offerings. In addition, some internet giants are opening physical stores and developing organic farms of their own.
The Department of Agriculture, Food and the Marine will be developing a strategy for the organic food sector through 2025. The retail market for organic products in Ireland is estimated at €162 million, with a further €44 million generated by direct sales. Organic food sales in Ireland grew by 10.5% in 2017.
Carrefour, Danone, Herta, d’Aucy and Les Paysans de Rougeline have launched a crowdfunding project designed to support farms as they transition to organic agriculture. They hope to raise €100 million in four years, and increase supply of organic food. Carrefour has targeted €5 billion in organic food sales in the next three years, compared to €1.8 in 2018.
Hotels in the resort towns of Watamu and Malindi are introducing organic food and farming to attract tourists interested in eating healthy.
Organic and additive-free new product launches in Brazil were up 29 percent between 2016 and 2017. In general, consumers form Mexico, Costa Rica, Puerto Rico and Brazil are increasingly interested in healthy natural food.
Pet care is one of the fastest growing industries in India, and pet food comprises about 70 percent of the market there. Several factors are influencing the growing interest in natural and organic pet food: Increased concern about the pet’s health and well-being; e-commerce leading to increased awareness; affluence of the middle class and humanization of pets.
The amount of organic food produced in Switzerland more than doubled between 1999 and 2017. During that time, consumer spending on organic food went form 4 percent of the market to 9 percent.
Organic acreage in Spain was up 19 percent in 2017, in part in anticipation of continued increases in demand in Europe, as well as Saudi Arabia, Jordan and China. Spain’s Ministry of Agriculture, Fisheries and Food is promoting both the production and consumption of organic food. Several fruit and vegetable suppliers have plans to increase their organic offerings.
As India develops new trade agreements, United Arab Emirates and Saudi Arabia have decided to use India as a base for their food security, and are interested in investing in organic agriculture and food processing.
Denmark’s organic association Økologisk Landsforening anticipates a shortfall of organic vegetables, fruit, berries and corn for human and animal feed unless more farmers there switch to organic agriculture. To avoid shortages, production would need to increase by 50 percent.
In 2019, Sri Lanka’s Export Development Board plans to prepare regulations for the Sri Lankan organic sector and create a database to identify organic farmers. The database will also include information on organic research.
India’s main food trading agency, the National Agricultural Cooperative Marketing Federation of India, is working with online retailers such as Amazon and Grofers to offer a range of lower-priced organic products. The strategy is designed in part to assist small farms who have pooled their resources.
One of the largest providers of home delivered organic products has seen a 36 percent increase in sales since 2013. Riverford’s box delivery service sells about 50,000 vegetable boxes each week. Organic product sales in the UK were about 1.5 percent of the market last year, and most people (81 percent) of UK shoppers spend less than £40 annually on organic products.
After almost two years of negotiations, the European Commission, the Council and the Parliament agreed on a new fertilizer regulation, reports IFOAM EU. Once it is formally adopted, the revised text, which will replace the 2003 Fertilizers Regulation, will include all types of fertilizers – mineral, organic, bio stimulants, growing matters, industry by-products, etc. About half of the fertilizers on the EU market are not yet covered by the existing legislation. In addition, the new law will limit cadmium content in phosphorus fertilizers. Changes may be in the the works for the organic sector as well, since the EU’s organic regulations reference the Fertilizer Regulation 2003/2003.
Organic beverage sales in India in 2015 were valued at $26.1 million, and is projected to reach $108.9 million by 2021. Dairy and juice are two of the key beverage categories there. Interest in health and product innovation are among the drivers of growth, with price as an impediment. Demand for private label organic products is expected to grow in a market characterized as fragmented.
A new study examines the factors (subjective norms (SNs), personal attitude, and perceived behavior control (PBC)) that influence consumer purchase intention regarding organic food from the theory of planned behavior and health consciousness as an additional factor in Tanzania and Kenya. Knowledge is one of the keys to predicting purchase behavior.