• M Dias Branco SA Indústria & Comércio de Alimentos leads the Organic segment in Brazil with a value share of 12.1% in 2023, followed by Unilever Group with a value share of 11.6% and Nestlé SA with a share of 11.2%. 
• Brazil ranks fifth globally in terms of market size, with a value of US$2,425.7 million in 2023. It is the largest consumer market for Organic Packaged Food and Beverages in Latin America.

• Organic products in Brazil represent roughly 3.9% of global demand and 63.0% of the market in the Latin American region, recording per capita expenditure of US$11.6 in 2023. 
• The Brazilian market for Organic products is projected to increase with a value CAGR of 5.5% over the forecast period 2023-2028 at 2023 constant prices with fixed USD exchange rates, reaching a value of US$3,171.1 million by 2028.

• The Organic Packaged Food and Beverages market in Brazil registered a value increase of 0.5% in 2023 at current prices to record a market size of US$2,425.7 million. 
• During the historic period of 2019-2023, the Organic Packaged Food category registered a strong CAGR of 21.3% at current prices. However, for the forecast period from 2023 to 2028, the growth is expected to slow, with a projected CAGR of 5.0% at constant prices.
• Organic Beverages also grew historically at a 10.7% current CAGR, and this growth is expected to continue with a high 10.0% constant CAGR over the forecast period.
• Growth in Organic Packaged Food was primarily driven by Organic Snacks, which recorded a 27.2% current CAGR over the historic period. This growth is expected to slow down in the coming years with a constant CAGR of 3.2% over the forecast period.
• Within Organic Beverages, Organic Hot Drinks led both historic and projected growth, with CAGRs of 23.5% (current) and 20.3% (constant), respectively.

• Brazilian consumers are closely monitoring what they eat since the implementation of new labeling regulations and a desire to look after their health to prevent medical problems. According to Euromonitor International's Voice of the Consumer survey from January-February 2024, 69% of consumers in Brazil look for healthy ingredients in the food and beverages they consume, and 50% of the respondents claimed they closely read the nutritional labels of food and beverages.
• While the economic context in Brazil is likely to influence consumers’ purchasing decisions over the forecast period, many Brazilians are likely to continue to focus on eating healthily wherever possible or searching for fortified/functional options, which they perceive as generally beneficial. Claims such as natural, organic, no sugar/no added sugar, and low fat are among the most popular for Brazilians.

• M Dias Branco SA Indústria & Comércio de Alimentos is leading the Organic Packaged Food category with a market share of 13.4% in 2023, decreasing by 4.1 p.p. from the previous year. The brand is a staple of packaged foods in Brazil, with 35 distribution centers across the country. 
• Wewish Bebidas Saudáveis SA continued to lead Organic Beverages in 2023. The brand claims to be the first organic guarana and tonic water in Brazil, with its entire product line being free from chemical additives.

• Organic sales are set to increase during the forecast period due to Brazilian consumers becoming increasingly concerned with sustainability, with many seeking organic products due to a desire to protect the planet. This growth is despite the confusion among Brazilian consumers in terms of natural and organic claims, as consumers perceive organic as being a categorization within natural products, even though organic is related to production and natural is related to process.
• Over the forecast period, sales of Organic Hot Drinks are set to grow, with retail sales projected to rise at a 20.3% constant value CAGR to reach US$177.6 million in 2028. The increasing demand for natural products as local consumers try to adopt healthier lifestyles and prevent long-term illness are the main drivers for this growth. Over the forecast period, Organic Fresh Coffee will be the main category driving growth in the Organic Hot Drinks landscape, reaching sales of US$44.3 million, supported by a forecast constant CAGR of 23.7%.

• Gluten free is one of the most important claims for Brazilian consumers, as they are increasingly keen to eat well to prevent potential medical problems. Although gluten free products are traditionally focused on specific groups with intolerances, they have also established their place among a wider audience than those with dietary restrictions or intolerances in recent years, with the avoidance of ingredients such as gluten and lactose being increasingly linked with health benefits in consumers’ minds.
• Brazil has implemented new nutritional labeling regulations, which require clearer front-of-pack labels to identify high levels of sugar, saturated fat, and sodium using a magnifying glass symbol. These regulations aim to improve consumer health awareness as well as transparency of the ingredients in all packaged foods. The rules also include standardized formatting for nutrition facts, such as consistent font sizes and contrast, and require information to be listed per serving and per 100g or 100ml.

Economy: 

• Brazil's economy is projected to stabilize in 2025 with an expected 1.9% increase in real GDP, a decline from 3.4% growth in 2024. The decline in growth is primarily attributed to a weakening Brazilian real and fiscal measures that have fallen short of effectively reducing the country’s debt.
• Real GDP growth is anticipated to maintain a similar trend as in 2025, reaching 1.8% in 2026 and averaging around 2.1% annually through 2028.
• Inflation closed 2024 at 4.4% and is expected to accelerate further to 5.3% in 2025.

Population demographics: 

• Brazil's population reached 211.0 million in 2024 and is projected to grow by 0.4% to 211.8 million in 2025. The median age in Brazil is higher than that of Latin America by 3.1 years, with the proportion of its population aged over 65 years old increasing from 9.6% in 2020 to 11.0% in 2024.
• The median age in Brazil was recorded at 35.3 years in 2024, an increase of 1.7 years from 2020.

Income & expenditure: 

• The savings ratio in Brazil reached 6.3% of disposable income in 2024, continuing a declining trend in recent years, with Brazil’s savings withdrawals outpacing deposits for a fourth straight year.
• Consumer expenditure per capita grew by 8.2% in 2024 in current USD terms. In constant USD, it is projected to grow at an average annual rate of 0.7% through 2028. This growth is likely driven by increased spending on hotels and catering, although transport is projected to remain the largest consumer spending category.
• Disposable income per capita was US$6,875.7 in 2024. It is expected to grow at an average annual rate of 0.6% through 2028, lower than the average projected growth for Latin America.

¹ Health and Wellness Definition: Health and wellness is the aggregation of organic packaged food and beverages, fortified/functional packaged food and beverages, naturally healthy packaged food and beverages, better for you packaged food and beverages and food intolerance products.

The above definition and more can be referenced from the definitions table at the end of the report.

² Economic and Demographic Data has been updated to reflect final 2024 estimates, therefore using 2024 as the base year for exchange rates and prices.

³ Historic current prices and forecast constant 2024 prices.

Top 5 Cities By Population

Top 5 Grocery Retailers By Sales

Top 5 Export Commodities To Brazil

Note : Total organics is the sum of all exports to a country within a year.

Authorized Government Agency(s):

Ministério da Agricultura, Pecuária e Abastecimento

Agency(s) Contact Information:

Ministério da Agricultura, Pecuária e Abastecimento (MAPA)

Address: Esplanada dos Ministérios Bloco D - Anexo B -Térreo Caixa Postal 02432 CR-MAPA,
CEP: 70043-900, Brasília - DF
Telephone: 0800 704 1995
Fax: (+55) 0XX61 3218-2401
Web
Organic — Ministry of Agriculture and Livestock

Ministry of Agrarian Development and Family Farming
Valter Bianchini
Secretary of Family Agriculture 

Name(s) of Regulation and/or Standard:

The legal framework for organic foods in Brazil may be found under Ministério da Agricultura, Pecuária e Abastecimento (MAPA):
Instrucao Normativa n° 7, May 17, 1999;
Lei n° 10.831, December 23, 2003; (in Portuguese)
Decree no. 6323 of December 27, 2007;  (.pdf in English) amended by Decrees No. 7794/2012 and No. 11582/2023, and
Instrucao Normativa n° 16 of June 11, 2004.

Legislation for rules for organic cotton products can be found in Instrução Normativa nº 23 (in Portuguese), published in the Diário Oficial da União - Seção 1, June 2, 2011, page 30.

Brazilian Organic Laws as of December 2024 compiled in Portuguese. (English translations that have been updated through 2017.)

Instrução Normativa Nº 13, de 28 de maio de 2015 (CPOrg e STPOrg) (.pdf in Portuguese): Establishes the structure, the composition and the Thematic Subcommittee Assignments for Organic Production (STPOrg), Structure, Composition and Duties of Committees of Organic Production in the Federation Units (CPOrg-UF), and the guidelines for preparation of their internal regulations.

Brazil and Chile implemented two Memorandums of Understanding in August 2024. One on the electronic certification of wines and alcoholic beverages. The other is an addendum to the memorandum on mutual recognition of Organic Certification. The goal is to mutually recognize the regulatory similarities of organic production to facilitate trade between the two countries. This initiative encourages the inclusion of small and medium producers in the export market.

Date of Implementation: 2003

Regulation and/or Standard Scope:

The regulations contain the standards for production, classification, processing, packaging, importation, distribution, identification, and certification of the quality of organic products, of both animal and plant origin.

The decree allows family farmers to make direct sales to consumers provided they have a registration with the regulatory body. In the event of a direct sale, no certification is needed = Participatory Guarantee System (PGS). Textile products from organic cotton were added in June 2011.

The system of evaluation of organic products' conformity changed January 1, 2011. From this date, all organic products sold in Brazil, including those imported, must be certified by an organization registered at the Federal Agency INMETRO (Accreditation Body approved by the Brazilian government) and the Ministry of Agriculture (MAPA). All operators interested in exporting to the Brazilian market should therefore ensure that as of the 1st of January 2011 their Certification Body has received this registration both at the INMETRO agency and at the Brazilian Ministry of Agriculture.

Certification:

Producers must choose one of these methods in order to sell organic products:
- Obtain certification by a body of Organic Conformity Assessment (CABs) accredited by the Ministry of Agriculture, Livestock and Supply - MAPA; or
- Register with MAPA to conduct direct sales without certification (primarily for those in the participant guarantee system). Only organic products that will be sold directly to the consumer will not need third-party certification.

A list of accredited certifiers is available online as part of the National Register.

Accreditation Method:

Government

Accreditation:

Ministério da Agricultura, Pecuária e Abastecimento
Certification and Accreditation information

USDA's GAIN Report Market Access Brief for Organic Products (2019)
USDA's GAIN Report Food and Agricultural Import Regulations and Standards Export Certificate Report (2023)
USDA's GAIN Report Food and Agricultural Import Regulations and Standards Country Report (2023)
USDA's GAIN Report Brazil Exporter Guide (2024)
USDA's GAIN Report Brazil Retail Foods (2024)
USDA's GAIN Report Brazil Food Service - Hotel Restaurant Institutional (2023)
USDA's GAIN Report Brazil Food Processing Ingredients (2024) 
USDA's GAIN Report Brazilian Ministry of Agriculture Publishes Updated Product Registration Procedures (2022)
USDA's GAIN Report Brazil's Plant-Based Food Trends (2020)