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Country Content Sections/Tabs

Country Content Sections/Tabs

Quick Stats

Quick Stats

Organics Dashboard From Passport

  • Peru's organic market remains relatively small, ranking 6th in Latin America and 49th globally, with a market value of USD 92.8 million in 2023. Nonetheless, it recorded solid constant growth of 3.1% that year, despite a regional contraction. Looking ahead, the market is expected to grow at a constant CAGR of 5.7% through the forecast period, outperforming the Latin American average.

 

  • Organic products in Peru represent roughly 0.1% of global demand and just 2.4% of the market in the Latin American region, recording a per capita expenditure of US$2.8 in 2023.
Qualitative Analysis

Qualitative Analysis

Quick Facts
  • The Organic Packaged Food and Beverages category in Peru registered a value growth of 9.4% in 2023 in current USD prices to record a market size of US$92.8 million. 
  • Organic Packaged Food registered a historic CAGR in current USD prices from 2019 to 2023 of 21.9%, led by a CAGR of 29.7% in Organic Staple Foods.
  • Organic Packaged Beverages registered a historic CAGR in current USD prices of 22.2%, with both categories within the segment, Organic Hot Drinks and Soft Drinks growing at similar rates.
Market Trends
  • While many consumers are gravitating towards cheaper options, there remains a distinct niche willing to pay a premium for high-quality and healthier products. This divergence highlights a dual consumer landscape: on one side, a broad shift towards affordability driven by economic pressures, and on the other, a dedicated group that prioritises premium attributes and is prepared to spend more for enhanced product experiences.
  • According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2023, 69% of consumers in Peru look for products that contain healthy ingredients in their food and beverages, the highest share among countries researched. 
Competitive Landscape
  • As a niche industry in Peru, organic products are highly consolidated, with the market leader recording nearly half of the total value share. The remainder of the market is divided between two mainstream brands and other local players. 
  • Pastificio Attilio Mastromauro Pasta Granoro Srl is the top player in organic packaged food in Peru with a value market share of 49.5%  at US$0.2 million in 2021, followed by Ama Time SPA (with 12.5% value market share in 2021) and Pastificio Riscossa Flli Mastromauro Spa (with 9.7% value market share in 2021).
  • RAM Industries SA is the most notable local player active in organic packaged food, particularly within organic baby food. The company focuses on using attractive packaging that is colorful and highlights the organic labels. The company's products are available in selected supermarkets with premium positioning to ensure parents are willing to pay extra for its higher quality offering.
Prospects And Growth Opportunity
  • Within Dairy Products and Alternatives, categories like Organic Yogurt or Organic Milk have experienced strong market growth. For the forecast period from 2023 to 2028, Organic Yogurt is expected to double its market size to reach US$9.2 million in 2028, along a constant CAGR of 18.1%. Organic Milk is expected to reach a US$2.1 million market size in 2028, with a constant CAGR of 21.4%.
  • Another category expecting high growth is Organic Savoury Snacks, with a solid 5.0% constant CAGR from 2023 to 2028, reaching a US$6.4 million in 2028.
General Health And Wellness Trends
  • As individuals become more aware of the nutritional differences between various products, they are making more informed choices about their diets. This shift is supported by the wealth of information available through online platforms and social media, which allow consumers to educate themselves about nutrition and health trends. Although departing from a small base, interest in plant-based alternatives to products like dairy remains high.
  • Opportunities exist for manufacturers that are able to appeal to the increasingly health-conscious consumers who are willing to invest in their wellbeing while still considering their budget, therefore products that combine affordability with a strong health value proposition are expected to stand out and thrive.
General Economics And Demographic Landscape

Economy: 

  • In 2023, Peru's economy contracted by 0.4%, amid disruptions related to anti-government protests and adverse weather condition. Real GDP growth recovered significantly in 2024 with a 3.3% real growth supported by the primary sectors, and an increase in private consumption and public investment.
  • Growth is expected to moderate given global policy uncertainty and pre-electoral tensions ahead of 2026 presidential elections. From 2025 to 2028, the GDP real growth is expected to average 2.7%.
  • Inflation closed at 2.4% in 2024, well within the goal of the Peruvian central bank. During the forecast period, the inflation is expected to average 2.1%.


 

Population demographics: 

  • Peru's population reached 34.1 million in 2024 and is projected to grow by 0.9% to 34.4 million in 2025. The average number of children per woman remains stable at 2.0, with a slight decline to 1.9 expected over the forecast period.
  • The median age in Peru was recorded at 31.1 years in 2024, an increase of 1.5 years from 2020.

 

Income & expenditure: 

  • The savings ratio in Peru stood at 4.1% of disposable income in 2024, significantly below the average in Latin America, reflecting constrained household incomes and limited access to attractive financial savings products.
  • Consumer expenditure per capita increased by 4.4% in 2024 in current USD terms. In constant USD, it is projected to grow at an average annual rate of 1.3% through 2028.
Data

Data

Organic Packaged Food And Beverage Data

Data type

Unit

2019

2020

2021

2022

2023

2024

2025

2026

  2027      2028  

CAGR
(19-23)

CAGR
(22-25)

Health & wellness products consumption

USD million

3,603.6

3,740.3

4,206.8

4,777.9

5,071.8

5,308.4

5,548.7

5,787.4

6,012.4

6,235.4

8.9%

4.2%

Organic packaged food and beverages consumption

USD million

41.9

72.4

78.6

84.8

92.8

95.1

102.3

110.5

116.9

122.5

22.0%

5.7%

Organic packaged food consumption

USD million

24.7

42.2

47.6

47.6

54.5

57.1

61.8

67.1

70.5

73.1

21.9%

6.0%

Organic beverages consumption

USD million

17.2

30.2

31.0

37.2

38.3

38.0

40.5

43.4

46.4

49.4

22.2%

5.2%

Organic packaged food and beverages consumption as a % of total health & wellness products consumption

%

1.2

1.9

1.9

1.8

1.8

1.8

1.8

1.9

1.9

2.0

-

-

 

Health and Wellness Definition: Health and wellness is the aggregation of organic packaged food and beverages, fortified/functional packaged food and beverages, naturally healthy packaged food and beverages, better for you packaged food and beverages and food intolerance products.

The above definition and more can be referenced from the definitions table at the end of the report.

Economic And Demographic Data

Data type

Unit

2019

2020

2021

2022

2023

2024

2025

   2026  

  2027   

   2028  

Total population

million

32.5

32.8

33.1

33.4

33.8

34.1

34.4

34.6

34.9

35.2

% of population in social class A, B or C (income above national average)

%

31.3

30.1

31.9

31.8

31.8

31.9

32.0

32.0

32.1

32.1

% Population aged 65+

%

8.6

8.7

8.8

8.8

9.0

9.3

9.6

9.8

10.1

10.4

% Population aged 0-14

%

26.0

25.3

24.9

24.5

23.9

23.3

22.8

22.2

21.7

21.2

% Population with higher education degrees

%

34.9

35.0

35.1

35.2

35.3

35.4

35.5

35.5

35.6

35.6

Average number of children per household

children

1.2

1.1

1.1

1.1

1.0

1.0

1.0

1.0

0.9

0.9

GDP per capita3

USD per capita

6,386.0

5,865.1

7,076.9

7,477.5

7,908.1

8,493.8

8,665.5

8,827.3

8,995.4

9,160.8

Consumer expenditure per capita (US$)3

USD per capita

4,198.7

3,783.3

4,353.6

4,852.5

5,141.8

5,369.1

5,311.0

5,408.9

5,525.1

5,644.0

Consumer expenditure per capita on food and non-alcoholic beverages (US$)3

USD per capita

1,115.7

1,021.8

1,178.3

1,308.0

1,383.5

1,447.3

1,428.6

1,452.5

1,481.9

1,512.8

2 Economic and Demographic Data has been updated to reflect final 2024 estimates, therefore using 2024 as the base year for exchange rates and prices. 


3 Historic current prices and forecast constant 2024 prices.

Retailer And City Data

Top 5 Cities By Population

Data category

Rank

City/retailer

Population
(millions)

Top cities by population (2024)

1

Lima

11.3

Top cities by population (2024)

2

Arequipa

1.3

Top cities by population (2024)

3

Trujillo

1.2

Top cities by population (2024)

4

Chiclayo

0.9

Top cities by population (2024)

5

Piura

0.7

 

Top 5 Grocery Retailers By Sales

Data category

Rank

City/retailer

Top grocery retailers by sales (2024)

1

InRetail Peru Corp

Top grocery retailers by sales (2024)

2

Falabella SACI

Top grocery retailers by sales (2024)

3

Cencosud SA

Top grocery retailers by sales (2024)

4

Lindley Corp

Top grocery retailers by sales (2024)

5

Grupo Romero

 

United States Department Of Agriculture Global Agricultural Trade System Data

Top 5 Export Commodities To Peru

Year

Country

Rank of
Product/Commodity

Product/Commodity

Export Value (US$)

2024

Peru

1

Organic Apples Fresh

382,420

2024

Peru

2

Organic Vinegar and Substitutes

158,508

2024

Peru

3

Organic Oranges Fr/Dr 

84,000

2024

Peru

4

Organic Tomato Sauce Ex Ketchp

20,034

2024

Peru

Total

Total Organics*

644,962

2023

Peru

1

Organic Apples Fresh

553,579

2023

Peru

2

Organic Vinegar and Substitutes

90,336

2023

Peru

3

Organic Milk

3,814

2023

Peru

4

Organic Coffee Roast Not Decaf

3,797

2023

Peru

Total

Total Organics*

651,526

2022

Peru

1

Organic Apples Fresh

75,802

2022

Peru

2

Organic Vinegar and Substitutes

32,658

2022

Peru

3

Organic Potatoes Fr/Ch Xsd Oth

30,000

2022

Peru

Total

Total Organics*

138,460

2021

Peru

1

Organic Peas Fr/Ch

1,803,735

2021

Peru

2

Organic Apples Fresh

192,029

2021

Peru

3

Organic Strawberries Fresh

52,997

2021

Peru

4

Organic Vinegar and Substitutes

17,629

2021

Peru

Total

Total Organics*

2,066,390

 

Note : Total organics is the sum of all exports in a particular year   

Definitions

Definitions


 

Term

Definition

Health and Wellness

Health and wellness is the aggregation of organic packaged food and beverages, fortified/functional packaged food and beverages, naturally healthy packaged food and beverages, better-for-you packaged food and beverages, and food intolerance products.

Organic packaged foods and beverages

This category includes packaged food and beverages that are certified organic by an approved certification body. Organic production is based on:

• A system of farming that maintains and replenishes soil fertility without the use of toxic and persistent pesticides and fertilizers.
• Organic food and beverages are minimally processed without artificial ingredients, preservatives, or irradiation.
• The use of GMOs (Genetically Modified Organisms) is prohibited. "Certified Organic" means the item has been grown according to strict uniform standards that are verified by independent state or private organizations.
• Depending on the country, such products are called "organic," "biological," or "ecological": For organic products to be included under Euromonitor definitions, the organic aspect needs to form part of positioning/marketing of the product. This is an aggregation of organic baby food, bakery, confectionery, dairy, ice cream, oils and fats, ready meals, rice, sauces, dressings and condiments, snack bars, soups, spreads, sweet and savory snacks, and other organic food.

Note that fresh food products or individual ingredients are not included in this definition.

Compound annual growth rate (CAGR)

Compound annual growth rate (CAGR) is the average annual growth rate over a specified period of time. For example, the CAGR of consumption from 2019 to 2023 represents the average annual growth rate over those four years.

USDA GATS data clarification

The data presented in table 1.10.1 represents the dollar values of the top 5 organic commodities as well as of the total organic exports of the trade partner for the period 2021-2024 as per the United States Department of Agriculture's Global Agricultural Trade System, a database consisting of international agricultural, fish, forest, and textile products trade statistics dating from the inception of the Harmonized System (HS) in 1989 to present.

Policy Information

Policy Information

Government Agency(s) / Competent Authority

Authorized Government Agency(s):

Ministry of Agrarian Development and Irrigation (MIDAGRI)
National Agricultural Health Service (SENASA) 
General Directorate of Agricultural Inputs and Agrifood Safety
Subdirectorate of Organic Production

Agency(s) Contact Information:

SENASA - PERU Headquarters
Av. La Molina Nº 1915
Lima 12
La Molina, Lima-Perú Central
Phone: (51)-(1)-313 3300 Ext. 1400
Fax: (51)-(1)-340 1486
Website

Subdirección de Producción Orgánica
Director: Dr. Jorge Leonardo Jave Nakayo
Email: jjave@senasa.gob.pe or organicos@senasa.gob.pe
Organic information

Organic Regulations and/or Standards

Name(s) of Regulation and/or Standard:

The legal framework is given by the technical regulation for ecological products of 2003 (Resolución Ministerial No. 0076-2003-AG)

The Supreme Decree No. 044-2006-AG approved the Technical Regulation for Organic Products. The Supreme Decree No. 061-2006-AG establishes the National Register of Organic Certification of Organic Production.

In January 2008 law No. 29196 Promotion Act for the Production of Organic/Ecological Products was passed.

Supreme Decree No. 010-2012-AG. - Approves the Regulation of Law No. 29196 - Law on Promotion of Organic Production and Ecological

Link to download all four documents; .pdf; in Spanish. Search to find the documents.

There is still an ongoing process to develop and change the legislation especially for the introduction of alternative certification systems.

National Seal of Organic Production announced in 2021. Supreme Decree Number 0177-2021
Supreme Decree No.2-2020 amends the regulations of Law No. 29196 and approves the Regulation on Certification and Supervision of Organic Production. 
Supreme Decree No. 011-2021 approves the National Concerted Plan for the Promotion of Organic or Ecological Production.

 

Date of Implementation: 2003

Regulation and/or Standard Scope:

This technical regulation defines and regulates the production, processing, labeling, certification and commercialization of products, including plants, animals, apiculture, and wild products, named organic, biological as well as all its inflections and derivations, which from now on will be known generically as organic products.  Group certification is included in the standards and control system. Peru recognizes Participatory Guarantee Systems that sell organic products direct to customers. Farmers and the administration of the Participatory Guarantee System must be approved and registered by SENASA.

Imported Products

Foreign organic products must comply with the requirements of the regulation and be certified by an authorized certification body.  Imports must be accompanied by an original transaction certificate.

Certification and Accreditation

Certification:

A list of registered certifiers is available.

Accreditation Method:

Government

Accreditation:

SENASA - PERU

Procedures for authorization and audits of certification bodies and participatory guarantee systems, evaluation of organic production inspectors, supervision of operators, inspection for the trade of organic productions.

Additional Information

USDA's GAIN Report Peru Exporter Guide (2023)
USDA's GAIN Report Retail Foods (2023)
USDA's GAIN Report Food Processing Ingredients (2022)
USDA's GAIN Report Food Service - Hotel Restaurant Institutional (2023)
USDA's GAIN Report Food and Agricultural Import Regulations and Standards Country Report (2023)
USDA's GAIN Report Food and Agricultural Import Regulations and Standards Export Certificate Report (2023)
USDA's GAIN Report Peruvian Food Retail Market Continues to Grow (2019)
USDA's GAIN Report Retail Foods Convenience trend driving opportunities in Peru's market (2018) 

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The Organic Trade Association (OTA) brings the US organic industry to developing markets around the world. This database is a comprehensive tool for OTA membership interested in participating in or expanding international trade in organic products by providing information to understand international markets for organic products. Select the country you wish to export to and find out whether it has an agreement with the United States, who its certifiers are, and much more.

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