An annual promotion campaign from the Soil Association in September boosted organic product sales. Run in partnership with independent online and national retailers, the Small Changes, Big Difference campaign showed an increase of organic food sales by nearly 9% bringing an absolute increase of £7.9m to the sector campared to the previous month’s sales. Monthly sales in September 2013 showed an increase of 2% over September 2012 sales, with many categories such as tea, cereals, yogurts, and poultry showing exceptional growth and far outperforming the non-organic products in these categories.