Pro Luomu, the Finnish organic association, estimates that in 2012 the size of the Finnish organic market was 202 million euro, and 24 percent from 2011, and resulting in a market share of 1.6 percent. If the growth rate continues, it is possible to reach the organic sector’s goal of aim that has been 330 million euro in sales by the year 2015.

The biggest Finnish retail shops include some 1500 to 2000 organic products, with approximately 60 percent of them domestic products. About one third of all organic sales comes from dairy products, one third from fruits and vegetables and one third from the so called dry foodstuffs (including spices, cooking oil, flakes, flour, cereals and muesli). Organic milk is the best-selling organic product in Finland.

According to a survey carried out in early 2013, the share of organic food and beverages in public catering is about 5% (in kilos), with from day care centers offering the most (10 percent) and old people's homes offering the least (2 percent). The same survey found 13 percent of Finnish municipalities have made a strategic decision to raise the share of organics in their catering.

Meanwhile, a survey of consumers in November 2013 shows about half of Finns buy organic food and beverage at least occaisionally, with 25 percent purchasing organic products at least once per week. The typical frequent organic product consumer is an active resident of a metropolitan area, highly educated, 30 to 39-year-old woman with a child or children under school-age. Nearly 20 percent of Finland’s organic products users buy small amount of organic products a few times per month. Price is still the biggest obstacle to the use of organic food: two-thirds of consumer survey respondents would increase their consumption of organic if the products would be more affordable.