A multi-channel campaign funded by over 50 companies via The Organic Trade Board and EU matching funds will run until 2016, and is designed to raise awareness of the benefits of organic food and farming in the United Kingdom. The ‘Organic. Naturally Different’ Campaign worth about 1.7 million Euros will include advertising on radio, television, in subway stations and in print as well as social media and public relations. The primary mission of the Organic Trade Board, comprised of over 120 companies, is to increase sales of organic sales in the United Kingdom. The first ‘Organic. Naturally Different’ campagn ran form 2010-2013, and sales of organic products increased2.8 percent in 2013, according to the Soil Association.