• Lam Soon Group leads the organic segment in Singapore with a value share of 9.9% in 2023, followed by Deoleo SA with a value share of 6.2% and Vitasoy International Holdings with a share of 4.9%. 
• Singapore ranks 55th globally in terms of market size, with a value of US$69.8 mn in 2023. It represents the 11th largest market for organic products in the region and 9th in terms of per capita consumption.

• Organic products in Singapore represent roughly 0.1% of global demand and around 0.5% of the market in the Asia Pacific region, recording a per capita expenditure of US$11.8 in 2023. 
• The Singaporean market for organic products is projected to increase with a value CAGR of 2.1% for the forecast period 2023-2028 in 2023 constant prices with fixed USD exchange rates, reaching a value of US$77.5 mn by 2028.

• The Organic Packaged Food and Beverages category in Singapore registered a value decline of 0.4% in 2023 in current prices to record a market size of US$69.8 million. 
• During the historic period of 2019-2023, the Organic Packaged Food category registered a strong CAGR of 3.0% in current prices. For the forecast period from 2023 to 2028, the projected CAGR is 1.7% in constant prices.
• Organic Beverages experienced a robust 17.0% current CAGR historically, but its growth is projected to moderate to a 3.4% constant CAGR over the forecast period.
• Growth in Organic Packaged Food was led by Organic Snacks, which recorded an 8.7% current CAGR during the historic period. However, it is now expected to decline by a constant CAGR of 0.6% over the forecast period.
• Within Organic Beverages, Organic Soft Drinks led both historic and projected growth, with CAGRs of a current 18.5% and a constant 3.8%, respectively.

• Singaporean consumers are becoming increasingly interested in health and wellness claims and are generally keen to adopt healthier eating habits in an attempt to prevent potential medical problems. This trend accelerated during the pandemic and continued to influence demand in Singapore in 2023 despite the World Health Organisation declaring the COVID-19 health crisis to be over. According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2024, 18% of consumers in Singapore consider organic one of the key product features they consider when buying food.
• Singapore Ministry of Health will enforce tighter regulations for food labelling. From 2027, Nutri-Grade labelling requirements will be extended to cover key contributors of sodium and saturated fat intake, including prepackaged salt, sauces, seasonings, instant noodles, and cooking oil. The products must carry a letter from A to D based on their nutrients, as defined by each category standard. Product C to D, consider of higher concern, must have their grade displayed in front of the package.

• Lam Soon Group is leading the Organic Packaged Food category with a market share of 11.5% in 2023, growing 1.1 p.p. from the previous year. The company has a strong presence in the Cooking Ingredients and Meals space, offering a wide range of organic oils such as coconut and olive.
• Gusto Organic Ltd led Organic Beverages in 2023 with 23.5% of market share, leveraging an attractive brand of Fairtrade certified organic soft drinks with a large selection of flavours. The second largest player, IMS Höllinger GmbH, has also started consolidating a presence with a line of organic juices, growing their market share by 11.0 p.p. from last year to reach 15.2% of market share in 2023.

• Alongside natural claims there is an increasing demand for Organic Cooking Ingredients and Meals in Singapore. Organic Edible Oils is the category that expect the highest absolute growth, with an increase in sales of US$1.9 million by 2028 to reach a market size of US$11.7 million, according to a constant CAGR of 3.5%. Th category is benefiting from the launch of various new oil formats in Singapore. For instance, Parliament Organic launched its cold pressed sunflower and groundnut oil, Amutham introduced cold pressed mustard oil, while FairPrice launched its cold pressed extra virgin coconut oil. New options featuring superfoods, such as chia seed oil, walnut oil, flaxseed oil, and camelina oil, are also expand the range of options on offer to consumers. 
• Across the forecast period, sales of Organic Soft Drinks are set to grow, with retail sales projected to rise at a 3.8% constant value CAGR to reach US$13.7 million in 2028. Organic Cola Carbonates, led by the Gusto Organic brand, are expected to become the leading category within the Organic Soft Drinks landscape, with sales projected to reach US$10.5 million, supported by a forecasted constant CAGR of 7.2%.

• The Singaporean Food Agency revised food labelling rules in February 2025, and released an amendment on their current regulation, which will take effect on January 2026. Some of the most notable changes include the introduction of specific regulatory requirements for foods labelled and sold as gluten free and the clarification that processing aids are exempt from being included in the ingredient list, which aligns with international practices.
• Vegan, vegetarian and plant-based claims are likely to increase in popularity as a higher number of local consumers become interested in both the environment and animal welfare. These products are also often perceived to be healthier than meat and dairy based products. Although the number of vegans and vegetarians is relatively low in Singapore, there are a growing number of consumers following flexitarian diets for health and ethical reasons. As the potential consumers base expands, this should help drive sales of vegan, vegetarian and plant-based foods.

Economy: 

• Singapore's economy is projected to have a real GDP growth of 2.5% in 2025, a deceleration compared to the 4.4% registered in 2024. Global uncertainty amid geopolitical and trade tensions are among the main reason cited for the slowdown of the export focused economy.
• Real GDP growth is anticipated to continue decelerating in 2026 with a 1.9% growth, before stabilizing through 2028 with an average of 2.2%
• Inflation closed 2024 at 2.4% and is expected to decelerate further to 1.4% in 2025.

 Population demographics: 

• Singapore's population reached 6.0 million in 2024 and is projected to grow by 0.5% to 6.1 million in 2025. The country has relied largely on the immigration of foreign workers to sustain population growth given a fertility ratio of only 1.0 child per woman.
• The median age in Singapore was recorded at 37.7 years in 2024, an increase of 1.3 years from 2020. 

Income & expenditure: 

• The savings ratio in Singapore reached 30.8% of disposable income in 2024, continuing a stable trend in recent years.
• Consumer expenditure per capita grew by 4.7% in 2024 in current USD terms. In constant USD, it is projected to grow at an average annual rate of 2.7% through 2028. Miscellaneous goods and services are forecast to be the largest consumer spending category in 2028, while communications will record the fastest growth over 2023-2028
• Disposable income per capita was US$41,355 in 2024. It is expected to grow at an average annual rate of 2.1% through 2028.

¹Health and Wellness Definition: Health and wellness is the aggregation of organic packaged food and beverages, fortified/functional packaged food and beverages, naturally healthy packaged food and beverages, better for you packaged food and beverages and food intolerance products.

Singapore Food Agency (SFA)

52 Jurong Gateway Road
JEM Office Tower
#14-01 Singapore 608550
Phone: 011-65-6805-2871
Web

Singapore Standards Council (SSC), Enterprise Singapore

230 Victoria Street
Level 9, Bugis Junction Office Tower
Singapore 188024
Telephone: 011-65 68981800
Fax: 011-65 6659 0639
Email: standards@enterprisesg.gov.sg
Web

In Singapore, organic foods are mostly imported from Australia, the European Union (EU), Japan, Malaysia, New Zealand, Japan, Thailand, United Kingdom, and the United States. Most organic products are certified by to an international standard by accredited certifying bodies. The following are international standards from which Singapore allows certification: Australia, Canada, European Union, Japan, Switzerland, Thailand, United States.

Traders who sell food products bearing claims such as “organic” or “organically produced” or similar claims must be able to show proof that the food product has indeed been organically produced. Proof comes in the form of a valid organic certificate for the food product issued by the duly constituted certifying body for organic food certification. The document is to be submitted SFA only upon request.