A new study examines the factors (subjective norms (SNs), personal attitude, and perceived behavior control (PBC)) that influence consumer purchase intention regarding organic food from the theory of planned behavior and health consciousness as an additional factor in Tanzania and Kenya. Knowledge is one of the keys to predicting purchase behavior.
Organic production is about 1 percent of total agricultural production. Organic demand is primarily an urban phenomenon so far, and demand is increasing as people become more health conscious.
Interest in organic food is increasing, and Mexico is the fourth largest producer of organic food in the world, with over one million hectares devoted to organic agriculture. Top products include coffee, safflower, avocado, corn and agave. Sales to the United States increased over 96% from 2015 to 2017.
Mother Dairy, one of the leading dairy companies in India, launched a range of organic produce and kitchen staples under its Safal brand. The company aims to have revenues of ₹50 crore next fiscal year and ₹100 crore in 2020-21. Organic kitchen staples include beans, rice, spices, flour and more.
Lulu supermarkets reported that sales of locally grown organic fruits and vegetables—estimated at DH4 million—were up 5 percent in 2018. Overall, locally grown organic produces comprises about 10 percent of the produce in the Lulu supermarket chains.
Some organic products, such as baby food, vegetables, tea, meat and shrimp, have a foothold in the market, but less than 100,000 hectares is devoted to organic agriculture in Vietnam.
A new Woolworths’ store concept, The Kitchen, will feature organic fruits and vegetables. The smaller format store, located in Sydney, offers and expanded selection of the store’s private label Macro brand, a cafe, florist, and prepared foods as well.
Kyrgyzstan’s parliament wants the government to plan for all the country’s agriculture to be organic by 2028. The country banned the cultivation and sale of genetically modified crops in 2014.
Interest in health and wellness is one factor driving growth of the food service sector in India, which is expected to reach Rs 5,52,000 crore by 2022. Although the trend is primarily urban phenomenon, it is expected to reach smaller cities as consumer preferences grow.
Compared to the same period in 2017, organic sales in 2018 were up 10 percent in the first six months of the year. There are nearly 4000 organic farms in Styria.
The Ministry of Agriculture and Food Industry is promoting its MyGap and MyOrganic certification programs as part of its drive to “Go Green, Go Organic.” Awareness programs are slated for 18 villages in Kundasang.
Organic sales across the Arab States of the Gulf are growing about 20 percent annually. Organic product sales in 2018 in United Arab Emirates are estimated at Dh12.4 billion (US$3.4 billion), and sales in Saudi Arabia are about Dh25 billion (US$6.8 billion).
India’s economy is expected to have GDP growth of 7 percent in 2019, and will be a factor in growth of the organic foods industry, says an article in Entrepreneur India. Other factors include the growth of the e-commerce sector and low cost Internet access, improved digital literacy, increased spending capacity in the middle class, government promotion of organic farming, increased organic food exports, and supply chain enhancements.
Expected for completion by March 2020, the Bio Market in Barcelona will be Spain’s first wholesale market for fresh organic food. The market will house 22 stalls and feature direct sales area for small local producers. Built by Mercabarna, market sales are expected to capture 20 percent of the organic fruit and vegetable sales in Catalonia.
Ecovia Intelligence reports that 55 percent of Brazil’s population recognizes the country’s Orgânico national seal for organic products. The Brazilian supermarket chain Pão de Açúcar, the leading retailer of organic foods, is actively marketing organic foods under its 'Taeq' private label.
Increased interest in the source of foods is among Radii China’s review of 2018’s food trends in China. Organic farms and interest in Community Supported Agriculture was on the rise, and is part of an overall interest in healthy eating.
The Rio Negro, Argentina’s top organic agriculture province, added 28 new organic operations in 2017, a 13 percent increase. The 240 operations in the province account for 20 percent of the country’s organic production. Apples and pears are the region’s leading crops, and most products are exported to the United States and Europe.
From 2007-2017, new natural food/beverage product launches in Canada showed a 366 percent increase in ‘GMO-free’ labels. Meanwhile, consumers can more readily name attributes of organic products than natural products.
Although 28 percent of shoppers in Canada report buying more organic products this year than last year, price remains the biggest barrier for 69 percent who say they would buy more natural/organic products if they cost less. The Natural/Organic Shopper Market Report on Canada from Mintel also revealed that 33 percent of shoppers consider organic products nutritious, while 52 percent consider organic products too expensive. In addition, Canadian shoppers can more readily define what makes a product organic compared to what qualifies as natural. Overall, 71 percent of Canadian households say that at least some of the food and beverages they purchase are organic or natural.
New Zealand passed laws which will require country of origin labeling on fresh and frozen fruits and vegetables, seafood and meat, including cured pork products. The regulations will come into force 18 months after they are signed, with a six month transition period for fresh foods and two years for frozen foods.