Hotels in the resort towns of Watamu and Malindi are introducing organic food and farming to attract tourists interested in eating healthy.
Organic and additive-free new product launches in Brazil were up 29 percent between 2016 and 2017. In general, consumers form Mexico, Costa Rica, Puerto Rico and Brazil are increasingly interested in healthy natural food.
Pet care is one of the fastest growing industries in India, and pet food comprises about 70 percent of the market there. Several factors are influencing the growing interest in natural and organic pet food: Increased concern about the pet’s health and well-being; e-commerce leading to increased awareness; affluence of the middle class and humanization of pets.
The amount of organic food produced in Switzerland more than doubled between 1999 and 2017. During that time, consumer spending on organic food went form 4 percent of the market to 9 percent.
Organic acreage in Spain was up 19 percent in 2017, in part in anticipation of continued increases in demand in Europe, as well as Saudi Arabia, Jordan and China. Spain’s Ministry of Agriculture, Fisheries and Food is promoting both the production and consumption of organic food. Several fruit and vegetable suppliers have plans to increase their organic offerings.
As India develops new trade agreements, United Arab Emirates and Saudi Arabia have decided to use India as a base for their food security, and are interested in investing in organic agriculture and food processing.
Denmark’s organic association Økologisk Landsforening anticipates a shortfall of organic vegetables, fruit, berries and corn for human and animal feed unless more farmers there switch to organic agriculture. To avoid shortages, production would need to increase by 50 percent.
In 2019, Sri Lanka’s Export Development Board plans to prepare regulations for the Sri Lankan organic sector and create a database to identify organic farmers. The database will also include information on organic research.
India’s main food trading agency, the National Agricultural Cooperative Marketing Federation of India, is working with online retailers such as Amazon and Grofers to offer a range of lower-priced organic products. The strategy is designed in part to assist small farms who have pooled their resources.
One of the largest providers of home delivered organic products has seen a 36 percent increase in sales since 2013. Riverford’s box delivery service sells about 50,000 vegetable boxes each week. Organic product sales in the UK were about 1.5 percent of the market last year, and most people (81 percent) of UK shoppers spend less than £40 annually on organic products.
After almost two years of negotiations, the European Commission, the Council and the Parliament agreed on a new fertilizer regulation, reports IFOAM EU. Once it is formally adopted, the revised text, which will replace the 2003 Fertilizers Regulation, will include all types of fertilizers – mineral, organic, bio stimulants, growing matters, industry by-products, etc. About half of the fertilizers on the EU market are not yet covered by the existing legislation. In addition, the new law will limit cadmium content in phosphorus fertilizers. Changes may be in the the works for the organic sector as well, since the EU’s organic regulations reference the Fertilizer Regulation 2003/2003.
Organic beverage sales in India in 2015 were valued at $26.1 million, and is projected to reach $108.9 million by 2021. Dairy and juice are two of the key beverage categories there. Interest in health and product innovation are among the drivers of growth, with price as an impediment. Demand for private label organic products is expected to grow in a market characterized as fragmented.
The market for organic food in India is expected to reach as much as US1.7 billion in the next two years, and makes it an emerging market to watch, says Food Navigator Asia. An increase in per capita purchasing power and awareness of the benefits of organic foods, coupled with strong government support for organic agriculture are among the factors behind the increase.
Without a BREXIT deal in place, organic food businesses in the UK that rely on European customers are among those at high risk of closing. Small businesses and those that offer fresh products are especially vulnerable.
A new study examines the factors (subjective norms (SNs), personal attitude, and perceived behavior control (PBC)) that influence consumer purchase intention regarding organic food from the theory of planned behavior and health consciousness as an additional factor in Tanzania and Kenya. Knowledge is one of the keys to predicting purchase behavior.
Organic production is about 1 percent of total agricultural production. Organic demand is primarily an urban phenomenon so far, and demand is increasing as people become more health conscious.
Interest in organic food is increasing, and Mexico is the fourth largest producer of organic food in the world, with over one million hectares devoted to organic agriculture. Top products include coffee, safflower, avocado, corn and agave. Sales to the United States increased over 96% from 2015 to 2017.
Mother Dairy, one of the leading dairy companies in India, launched a range of organic produce and kitchen staples under its Safal brand. The company aims to have revenues of ₹50 crore next fiscal year and ₹100 crore in 2020-21. Organic kitchen staples include beans, rice, spices, flour and more.
Lulu supermarkets reported that sales of locally grown organic fruits and vegetables—estimated at DH4 million—were up 5 percent in 2018. Overall, locally grown organic produces comprises about 10 percent of the produce in the Lulu supermarket chains.
Some organic products, such as baby food, vegetables, tea, meat and shrimp, have a foothold in the market, but less than 100,000 hectares is devoted to organic agriculture in Vietnam.